Five More Days Until The Hispanic Radio Conference

MIAMI -- May 14, 2008: Angelica Balderas, VP of National Sales for Bustos Media, has gathered top Hispanic advertising agency and marketing minds for the "Hispanic Radio and Advertising Parity: Pipe Dream or Possibility?" panel.

The session, Monday afternoon at Radio Ink's Hispanic Radio Conference, will be an eye-opening discussion on the realities of selling through the misperceptions and general-market conventions sellers of Hispanic radio encounter. Balderas has asked panelists to share their insights on the challenges Hispanic radio faces in achieving greater parity and a larger piece of the pie. Here are some of her reflections on why this session matters to Hispanic broadcasters.

The Radio Ink Hispanic Radio Conference is only six days away! Be there, May 19-20 in Miami. Click here for information and registration.