Friday, February 26, 2016

Are You In The Digital Driver’s Seat?

Don’t lose advertising dollars to digital. Take control with practical strategies you can pitch tomorrow. Many stations complain that they’re losing revenue to digital platforms, yet Hispanic broadcasters actually have an edge: Surveys show Hispanic consumers index among the highest in terms of digital use in almost every category.

How well do you understand your digital assets and how to combine them in seamless campaign strategies to engage both advertisers and consumers?

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