Friday, December 4, 2015

SBS Relaunches Pandora-Like LaMusica App for Latin Listeners

Spanish Broadcasting System, home to powerful Spanish language network SBS, has finally unveiled the new LaMusica, a mobile radio streaming app aimed at millennial Latinos.

A rebooted LaMusica officially went live at midnight (Dec. 1), with a catalog of over 23 million songs and hundreds of playlists, plus live streams of SBS’ U.S. and Puerto Rican radio stations.

The service, of course, is the upstart in a world dominated by Spotify, Pandora and Apple Music, but LaMusica has several key differentiators.

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