Friday, December 11, 2015

3 Ways To Help Your CMO Understand Why Multicultural Marketing Is Essential

Most marketers understand that America’s demographics are evolving rapidly, as the majority of growth and nearly 40% of the American population is Asian, African-American, or Hispanic. But what’s astounding is that Asians and Hispanics together accounted for two-thirds of total economic spending growth from 2013 to 2014.

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