Sunday, November 22, 2015

Tougher times for Hispanic magazines

Just a few years ago, Hispanic magazines were hot, with ad pages up, readership climbing and new titles launching to meet the rising demand. That remained the case even after general market magazines began their tumble as readers moved online and advertisers followed.

Now it’s over.

While circulation has remained steady, ad spending on Hispanic titles is well down, with pages off nearly a quarter through July, as advertisers move more and more of their spending online.

The challenge for publishers is to maintain their print titles while building out their digital properties, and they have several things going for them.

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