Monday, November 30, 2015

How Telemundo nearly tripled its YouTube audience this year

The Spanish-language network’s main YouTube channel, which crossed 1 million subscribers over the Thanksgiving holiday, added more than 613,000 subscribers between January 1 and October 31. Over the same period, the channel also generated 460 million views (up 262 percent from the previous year) and more than 3.1 billion minutes in watch time (up 278 percent).

The numbers are more remarkable considering the YouTube channel only launched in September 2011. Telemundo credits the growth to integrating social into its overall digital programming and distribution strategy.

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