According to Opera Mediaworks’ global mobile ad platform, reaching over 1.1 billion consumers each month, and the Mobile Marketing Association (MMA), Latin America takes the lead as the fastest-growing mobile ad market globally, capturing nearly 8% of the global market. In addition, Mexico, Brazil and Argentina are now in the company’s Top 10 list of all countries by mobile ad traffic.
On top of being the fastest growing region globally, Latin America also has the highest monetization potential, compared to other emerging markets (Asia Pacific and Africa), says the report. Mobile ads served within the region generate more revenue per impression than either of these two regions, with a ratio of 1 to 0.87 (global average is 1:1). When narrowed down to just the top five LatAm countries, the discrepancy drops even lower, to a ratio of 1 to 0.92.
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