Tuesday, October 13, 2015

Nielsen Research for Facebook Shows It Now Edges TV in Reaching Millennials, Hispanics

Facebook has been going hard after marketers' TV budgets, and with some success. Now, it's coming armed with research from Nielsen suggesting it's a better reach medium than TV for millennials and Hispanics coveted by so many marketers.

A wide-ranging study using Nielsen's Homescan panel of consumers and audience-measurement tools shows buying Facebook alone now reaches more of each group than running ads on the 10 most watched TV networks combined -- though it also shows that using both Facebook and TV combined reaches a far larger slice of both groups.

Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Total Pageviews