Sunday, September 13, 2015

MiTu strikes huge chord with online Latino viewers

SANTA MONICA, Calif. — For years, TV producers Beatriz Acevedo and Doug Grieff had a simple goal: they would produce online programming that was different from most everything else out there, by focusing on the under-served Hispanic audience.

Just three years later, after starting the MiTu Network, that bet is paying off big time.

They average 1 billion monthly views for their programming, seen mostly on YouTube and Facebook, as the world begins to catch up to their dream.

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