Tuesday, September 8, 2015

French/West/Vaughn Acquires Hispanic PR, Entertainment Firms

NEW YORK—French/West/Vaughan has acquired a 50 percent interest in Hispanic PR, marketing and branded content agency RGAA PR, which was started by PR industry veteran Raul Gonzalez in 2011. The firm represents clients such as EA Sports for its best-selling FIFA, UFC and Need For Speed video game franchisees; Sega Sports Interactive’s Football Manager series; and the New York Red Bulls of Major League Soccer.

The firm will begin its move into FWV’s existing New York office immediately. Raul Gonzalez will continue to lead RGAA PR under its own brand.

According to French, the deal is important in part because RGAA PR does a lot of its work in soccer, “so it allows us to further build our fast-growing sports and entertainment practice while at the same time affording us an overall Hispanic marketing capability that we’ve never had.”

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