Friday, July 31, 2015

Latin America Home to 155.9 Million Smartphone Users

Latin America will be home to 155.9 million smartphone users in 2015, a 22.2% year-over-year improvement, eMarketer estimates. This figure will reach 245.6 million by 2019, the end of our forecast period.

While Latin America is formed by more than 40 countries, the bulk of its smartphone user base is concentrated in six of them. eMarketer estimates a combined 84% of smartphone users in the region will come from Argentina, Brazil, Chile, Colombia, Mexico and Peru in 2015. That share will remain more or less unchanged throughout the forecast period, dropping only marginally to 83.1% by 2019.

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