Thursday, July 23, 2015

Latin America Home to 110 Million Digital Buyers

Retail ecommerce in Latin America is growing at a rapid pace and will approach $50 billion in 2015. Behind that trend is a rising digital buyer base. After a robust 17.4% gain last year, the number of internet users ages 14 and older in the region who make at least one purchase via any digital channel will rise 12.9% this year to reach 110.0 million, eMarketer estimates. By 2019, the last year in our forecast period, that number will rise to 151.1 million.

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