Saturday, July 18, 2015

Latin America the Fastest-Growing Ad Market Worldwide

Latin America is expected to boast the highest total media ad spending growth globally this year. June 2015 research from Magna Global forecast that advertising expenditures in the region would improve by 9.9% in 2015, down slightly from 11.3% in 2014.

Though Latin America’s growth rate will clearly surpass those of Asia-Pacific (6.3%) and the nascent Middle East and Africa (5.4%), the region will still be far behind all others when it comes to share of total ad dollars globally. According to Magna Global, Latin America accounted for just 7% of total media ad spending worldwide last year. North America and Asia-Pacific led that category, with respective shares of 36% and 30%.

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