Thursday, July 30, 2015

How to Effectively Market to the Growing US Hispanic Market

The US Hispanic population is the fastest-growing ethnic segment in the country, with an expected growth of 167% between 2010 and 2050. If you haven't begun doubling your efforts to reach Hispanic customers through online marketing, now is the time to start.

And, just as when targeting any niche market, you should follow some basic guidelines—including the following—to effectively market to Spanish-speaking customers.

Focus on a local campaign
Traditionally, Hispanic communities are tightknit and family-led. However, because the term "Hispanic" encompasses a broad range of nationalities, attempting to lump them all together can be problematic. Hispanic communities are not homogenous.

Hyper-local strategies allow you to address the different needs of those communities, which can vary by ethnicity, religion, region, and age.

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