And, just as when targeting any niche market, you should follow some basic guidelines—including the following—to effectively market to Spanish-speaking customers.
Focus on a local campaign
Traditionally, Hispanic communities are tightknit and family-led. However, because the term "Hispanic" encompasses a broad range of nationalities, attempting to lump them all together can be problematic. Hispanic communities are not homogenous.
Hyper-local strategies allow you to address the different needs of those communities, which can vary by ethnicity, religion, region, and age.
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