Tuesday, July 28, 2015

Ad Blocking: A Problem in Need of a Creative Solution by Kevin Conroy

The adoption of ad blockers is climbing at an alarming rate, with usage doubling since 2013. The reason cited for this steep incline is that people hate advertising. Wrong. Sure, people hate irrelevant, intrusive and offensive advertising, but all you have to do is ask someone to tell you about their favorite ads and you'll hear a very different story.

It's true that we are moving into a period in which many more direct-to-consumer content offerings will become available, but it's also unrealistic to think that 100% of consumers are going to pay for ad-free content services. 

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