Monday, November 3, 2014

Publicis Snaps Up Sapient For $3.7B To Build A Digital Media Powerhouse

Global ad giant Publicis is spending big to position itself as the top agency for brands riding the digital wave, after it announced (PDF) a deal that sees it acquire Sapient for $3.7 billion.

Publicis is paying $25.00 per share in an all-cash transaction at a total valuation that is a 44% premium to Nasdaq-listed Sapient’s most recent share price, as of October 31. The deal, which is described as a merger, will see Sapient become a wholly-owned subsidiary of Publicis Groupe.

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