Monday, November 10, 2014

Culturally Relevant Digital Ads Found More Meaningful to Hispanic Millennials vs. Gen X and Baby Boomers

NEW YORK, Nov. 10, 2014 /PRNewswire/ Terra, in partnership with comScore, announces the results of "Terra's 2014 State of the Hispanic Digital Consumer by comScore"study showcasing that Hispanics continue to outpace general market consumers on most digital fronts, above all in mobile, specifically among the Gen X and Millennial demographic. Now in its fourth installment, this new study reveals heightened Hispanic social media activity in a series of areas including mobile, music and event engagement. The 2014 report polled more than 3,000 consumers on their overall engagement with advertising, the Internet and various digital technologies.

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