Friday, October 3, 2014

Marketers Endlessly Tweak Approaches to Connecting With Hispanic Audiences #HispanicTV

No one mentioned golf. Or three-hour lunches. Or just leaving it to the agencies to figure it all out.

Rather, the quintet of marketers at B&C and Multichannel News' Hispanic TV Summit Marketing Roundtable, "Driving Growth of Hispanic Audiences," all described a relentless need to refine their methods. Staying relevant, they told moderator Adriana Waterston, senior VP of marketing and business development for Horowitz Research, means being willing to continually tweak approaches to reaching viewers.

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