Thursday, October 2, 2014

Gadsby: Marketing Dollars Moving to Digital #HispanicTV

Given their youth and willingness to embrace new social and mobile technologies, Hispanic consumers can expect to be receiving more marketing messages on digital platforms as dollars shift from more traditional TV buys, multicultural marketer Monica Gadsby said in opening the daylong Hispanic Television Summit in New York.

“We are migrating to the age where all media is digital,” Gadsby, the CEO of  & Latin America, told Dade Hayes, executive editor at Broadcasting & Cable, ...

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