Saturday, October 11, 2014

3 Concepts Marketers Fail to Understand About Reaching a Hispanic Audience

We have all heard the same stats over and over again, claiming the United States’ Hispanic audience is growing exponentially, they are early adopters, and they’re digitally savvy—but no one seems to be getting a piece of this pie effectively enough to claim they have an understanding of the Hispanic market.

As a digital marketer, I have been exposed to countless actions that have claimed to target Hispanic consumers—and honestly, I think that many of the approaches that both brands and their agencies take (although mostly with good intentions) fail to deliver on their true potentials. In some cases, they even backfire.

Here are three things that marketers fail to understand about effectively reaching the Hispanic audience, and what you can do to resolve them:

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