Wednesday, September 3, 2014

Why the Gaming Industry Should Care About Latinos

In an imaginary world where video game players were only allowed play characters of their own ethnicity, Latinos would be screwed.

They could choose between Victor Gonzalez, one of the main thugs of “Los Carnales” who has survived a dozen attacks by the Vice King. Or the more sophisticated Carlos Oliveira, a mercenary from South America on the verge of a nervous breakdown during the zombie crisis on Earth.

These not particularly attractive examples are part of the average 3 percent of video game characters recognized as Latino.

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