Wednesday, September 24, 2014

Bilingual and Spanish-language print thriving

It was done neither quietly nor stealthily, but rather naturally. By focusing on hard work and the most basic market forces – recognizing a niche and filling it – Spanish language and bilingual newspapers found success in an age where many long-standing flagship papers are struggling or vanishing into oblivion, as Denver’s Rocky Mountain News did in February 2009.

In every major or mid-level city or town in the country there can be found, a well-established Spanish-language or bilingual paper. (La Voz Bilingue has served Denver for forty years.) But, over the last twenty-five years, Spanish-language or bilingual papers have sprung up in towns rarely thought of as Latino population centers.

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