Sunday, August 17, 2014

Why Pandora Is Booming With Hispanic Users

Anyone who thinks U.S. Hispanics are still confined to traditional Latin media need only check out the latest Pandora stats.

According to ComScore's June numbers, 25 percent of Pandora's total 76.4 million active monthly unique visitors (MUV's) are Hispanic. That translates to an astounding nearly 19 million Hispanic MUV's, a number that not only places Pandora as the No. 1 music streaming property among Hispanics, but also as the top destination for Hispanics even when compared to endemic Hispanic sites like Univision Digital (which in June had 10.5 million MUVs).

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