Friday, August 29, 2014

Digital Ads forecast to surpass TV by 2017

Memo to Madison Avenue: The digital shift is on the horizon.

Digital outlets will overtake television — which has long drawn more ad dollars than any other kind of media — to dominate the US market by 2017, a new forecast shows.

Spending on the digital sector will hit $72 billion, taking its market share of all media to 38 percent and outstripping the $70.5 billion projected for television, according to a new report from Magna Global.

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