Thursday, September 6, 2012

Print publications still a top way to reach Latino consumers

Sept 05, 2012 | by Ruben Hernandez

Print publications have always been popular venues to advertise to Arizona Latinos.

Even as Latinos have turned toward the Internet and digital ads for their news and shopping needs, newspapers, magazines, and bulk mail continue to be effective in reaching them.

Which publication you choose depends on the characteristics of the specific demographic you are targeting.

For example, if you are targeting predominately Spanish-speaking Hispanic consumers, you usually advertise in Spanish-language weeklies such as La Voz, its sister publication TV y Mas, and Prensa Hispana.

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