Tuesday, August 21, 2012
Conair Launches Spanish-Language Website
The Conair customer base is large and diverse, and we strive to offer products and services that appeal to the ever-changing multicultural face of America. Statistics show that the Spanish-speaking population is rapidly increasing, up 43 percent between 2000 and 2010. Hispanics now constitute 16 percent of the country's residents and are the largest ethnic group.* And because Hispanics are far more engaged online than primary English speakers**, offering a Spanish-language website is an essential element of the Conair online experience.
"The Spanish website underscores our focus on these important Hispanic customers by giving them a positive online environment," said Paulette Heller, Vice President of Marketing. "This will strengthen their engagement with the Conair brand and the products they love."
Robin Linsley, Vice President of Marketing, concurs. "Our Spanish-speaking customers are a vital part of our community, and we welcome the opportunity to make their online interactions with Conair as user friendly as possible."
To access the Spanish site, simply go to www.conair.com and click on espanol in the upper right-hand corner. Our customer service line now offers assistance in Spanish as well, at 1-800-3-CONAIR or 1-800-326-6247.
Conair Corporation began in 1959 as a small hair appliance and hair care company. Today Conair is a multinational corporation with annual gross sales of over $2 billion. Headquartered in East Windsor, New Jersey, with sales and marketing operations in Stamford, Connecticut, Conair is respected around the world as one of the largest manufacturers and distributors of personal care and professional hair and grooming products, and premium kitchen electrics and cookware. Conair products currently sell in 101 countries on six continents. For more information about Conair Corporation, please log on towww.conair.com.
*Source: U.S. Census Bureau, 2010
**Source: IAB Hispanic Research Working Group Study
U.S. Latinos Online: a driving force
Revised May 5, 2011
SOURCE: Conair Corporation
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