Friday, August 10, 2012

A Digital Breakdown Of The 2012 Hispanic Fact Pack

August 09, 2012 | by Lee Vann

In 2011, total investment in Hispanic measured media hit $7 billion, a jump of 4.2% over the previous year. During the same time period, advertisers invested $420 million in Hispanic display advertising, representing a solid 25% increase from 2010. At first glance these figures tell a positive story for the Hispanic digital market, but looking deeper it sheds some light on where this market really is today. According to Ad Age, total U.S. spending on display advertising reached $11 billion in 2011, which means that spending on Hispanic display represents only 3.8% of the total. With Hispanics currently making up nearly 16% of the total US market there is clearly a gap that I believe represents an opportunity for marketers looking to build long term relationships with Hispanics.

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