Friday, July 13, 2012 Announces Mobile-Optimized Platform with Significant Content Enhancements and New Features

CHICAGO, July 11, 2012 /PRNewswire/ --, the Web site designed to connect with discerning and culturally-conscious Latinos, re-launched today offering more relevant news and information through remarkable photo galleries, captivating videos, engaging bilingual articles and relevant links. The site is now fully responsive, accessible via web, mobile and tablet and can be read in both English and Spanish. VIVELOHOY is published by Hoy, the only Spanish-language daily and the leading Hispanic newspaper in Chicago.

This enhanced web version builds on the success of last year's 2.0 re-launch when VIVELOHOY experienced exponential traffic growth, reaching two million monthly page views, according to Omniture. The initial re-launch introduced heightened features to the site, including a cleaner design, timelier and more culturally-relevant content, and the integration of social media. The site has been active since December 2008 with its 1.0 version.

"VIVELOHOY 2.1 strategically builds from our previous success by masterfully combining the latest technology with an engaging interactive content strategy that delivers the best of the web to its audience," said John Trainor, general manager of VIVELOHOY and Hoy in Chicago. "We are thrilled to be introducing this exciting new platform to our loyal audience who come to our site for a culturally-relevant and well organized dose of news, information and entertaining content."

Users are encouraged to provide brief contact information through a simple registration process in order to comment on articles and share their opinions. Most notable features of the site include a sleek new look with more graphics and visuals than ever before, as well as bilingual and comment sharing capabilities.

"We are learning from our readers and visitors, focusing on engagement and pivoting our strategy to consistently focus on the best content experience we can deliver, in English and in Spanish," said Fernando Diaz, Editorial Director. "Our readers can expect many more exciting changes to come."

About Hoy
Hoy is part of Tribune Media Group, publishing two of the leading Spanish-language newspapers in Chicago and Los Angeles. Hoy and Fin de Semana have a combined weekly distribution of nearly 2 million copies nationally. Hoy boasts the only Spanish-language daily newspaper in Chicago and the Los Angeles Fin de Semana product is the largest home-delivered Spanish-language newspaper in the nation. Hoy has a diversified portfolio that includes online, mobile, out-of-home and digital signage solutions. Hoy is committed to engaging Latino audiences through a strong community presence. Its culturally-relevant content provides advertisers with an effective and trustworthy way to reach Hispanic communities in these two key markets. For more information about Hoy visit


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