Thursday, July 5, 2012

Latinosphere: A Young and Mobile Emerging Market

July 3, 2012 | by Gustavo Razzetti

If you are planning to win in a young and emerging market like India or Brazil, you better have a strong mobile strategy (if not, ask Yahoo). The same applies if you want to win in another emerging market, a $1.6 trillion purchasing power segment that is right in your own backyard: the Latino market. It's because the Latinosphere, Latinos in the age of digital, is a great example of another young and mobile emerging nation.

Throughout the past two years, Giovanni Rodriguez and I here at ClickZ have been discussing how Latinos are set to lead the mobile web. So when last week Zpryme Research released the 2012 Hispanic Mobile Consumer survey with new evidence on this trend, I couldn't help but write a column on it.

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