Tuesday, July 10, 2012

Digital shop buys majority stake in Hispanic agency

July 9, 2012 | by Kunur Patel

Global digital agency Profero is taking a majority stake in New York-based Hispanic agency Vox Collective.

That a digital agency would acquire a creative shop, let alone one specializing in the Hispanic market, is highly unusual. Maybe the only precedent was Sapient's acquisition of Nitro back in 2009, though that was a creative full-service shop, not a multicultural specialty shop.

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