Tuesday, July 17, 2012

Argentina: Smartphones and Tablets Drive a Growing Share of Internet Content Consumption

Android Accounts for Largest Share of Internet Page Views on Mobile Phones, While iPad Leads the Tablet Market in Consumption

comScore, Inc., a leader in measuring the digital world, released the latest insights on connected device usage in Argentina from its Device Essentials service. The Report found that digital media consumption via connected devices (including mobile phones, tablets, etc.) accounted for 2.1 percent of all Internet page views in March 2012. Of this non-computer traffic, mobile phones drove 70.4 percent of traffic, while tablets accounted for 25.2 percent.

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