Tuesday, May 22, 2012

Read It: The Future of Books en Español

May 17, 2012 | by Joe Kutchera

Over 67,000 people attended the second Spanish-language book fair in Los Angeles May 11 – 13, known as “LeaLA,” or “Read It” in Spanish, nearly twice the attendance of the previous year. The organizers of the event, the International Book Fair of Guadalajara and the University of Guadalajara Foundation say that Los Angeles is actually the second largest “Mexican” city, behind Mexico City and above Guadalajara and Monterrey.

Of the 100 or so publisher and sponsor booths, two startups that didn’t have any books on display may portend the event’s future. The first, BajaLibros.com (literally “download books” in English) launched one year ago in Argentina and now sells to readers across Latin America and the U.S. It offers a variety of Spanish-language eBooks in Adobe Digital Editions format. The second, LibrosBooks.com based in El Paso, Texas, opened up shop this past January to sell Spanish-language paper books to both U.S. and Mexican readers. Both companies see that Spanish-preferring readers have trouble finding titles they want book stores. The digital sales platform offers readers a much greater selection on a global scale.

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