Wednesday, May 16, 2012

elwiri, A Lifestyle Mobile App, Caters to the Hispanic Market

May 14, 2012 | by Rebecca Villaneda

It's no secret the Hispanic consumer's dollar is a gold mine.

New products, TV shows, and most recently, a news channels are being created to get the Hispanic consumer's attention.

Social media has become a powerful tool in helping companies attract the Hispanic community. Multiple reports, including one by the PEW Research Center, show that Hispanics log on than more than any other ethnicity.

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