Friday, May 25, 2012

5 Ways to Target U.S. Hispanics Online

May 24, 2012 | by Tessa Wegert

Unless your product is singularly germane to Hispanic culture, you may not spend much time targeting specifically to the U.S. Hispanic populace. That may be a mistake. New research shows that the economic impact of this market is on the rise. Hispanics are active, engaged, and ready to spend online.

In the May 2012 Advertising Age Insights Trend Report, "Cultural Connection" was the major trend. While Hispanic Americans identify strongly with the American culture they know so well, they also maintain strong ties to their roots. For digital marketers, measuring that "self-identity" can be a challenge, but not one that can't be overcome.

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