Monday, April 23, 2012

New Latino digital network MiTu to launch on YouTube

Looking to capitalize on both the growth of the Latino audience and the emergence of new digital platforms, a new bilingual network being fronted by executives from programming company HIP Entertainment Group will launch on YouTube on April 30.

MiTu Network will feature about 30 channels of lifestyle and entertaintment content aimed at both Spanish- and English-speaking Latinos. HIP Entertainment Group President Beatriz Acevedo will also serve as head of MiTu. HIP is one of the investors in MiTu. Doug Greiff, a partner and chief creative officer of HIP and a former MTV and Nickelodeon programming executive, will also serve as chief content officer of MiTu.

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