Tuesday, April 3, 2012
Digital marketing to Hispanics in the US
The 2010 US Census reported over 50 million Hispanics living in the US, accounting for 15.2 million of the total US population growth.
With the explosive growth of the US Hispanic population, it is baffling to see that many businesses are still not marketing directly to this segment. This may be due to a lack of understanding about the audience and why marketing to them directly makes sense. Also, there is the question of where to find them and how to reach them.
Traditional media has worked well for marketing to Hispanics, but the shift to the digital sphere has also seen changes in Hispanic media consumption. For starters, there are currently over 32 million US Hispanics online; and this number is expected to reach 42 million within the next 3 years. This is a big number but what does it really mean in terms of marketing?
Read full article
According to Statista , between 2010 and 2014, overall expenditures among America’s top 500 advertisers only increased by 6 percent. Mean...
NEW YORK, Aug. 26 /PRNewswire/ -- Further expanding on its celebrity style coverage online, PeopleEnEspanol.com today launched a new interac...
eMarketer last estimated social media usage in Latin America in July 2015. Facebook is set to reach 39.0% of the total population of the ...
New York, NY (PRWEB) July 24, 2009 -- Digital Signage Universe, a leading resource for news and information on the digital signage business,...
POMPANO BEACH, Fla., Sept. 9, 2015 - With a tap, swipe or click, 13 million Millennial Moms will spend over $750 billion in the U.S. this...
SAN FRANCISCO, June 29 -- Getfugu, Inc., the next generation mobile search tool, is making its first step towards global expansion with a di...
CBeebies, BBC Worldwide's Spanish-language Preschool Channel, now available via Comcast Media Center's VOD Content Distribution ServiceMIAMI, Jan 24, 2012 (BUSINESS WIRE) -- BBC Worldwide has selected Comcast Media Center (CMC) to deliver programming from CBeebies, its Spani...
ATLANTA, February 3, 2009 – Continuing to expand its reach throughout North America, the MEXICANAL® Network has completed a carriage agreeme...
We’ve heard it time and time again: Hispanic Millennials are a driving force on social media, especially as they are early tech adopters ...
EC Hispanic Media and J.D. Power and Associates team to produce unique Print and Online content for Hispanic MarketLOS ANGELES, CA (PRWEB) November 16, 2011 - EC Hispanic Media (an LA-based Hispanic Media Company) and global marketing information services...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo