Tuesday, April 3, 2012

Digital marketing to Hispanics in the US

March 29, 2012 | by Lorena Leonard

The 2010 US Census reported over 50 million Hispanics living in the US, accounting for 15.2 million of the total US population growth.

With the explosive growth of the US Hispanic population, it is baffling to see that many businesses are still not marketing directly to this segment. This may be due to a lack of understanding about the audience and why marketing to them directly makes sense. Also, there is the question of where to find them and how to reach them.

Traditional media has worked well for marketing to Hispanics, but the shift to the digital sphere has also seen changes in Hispanic media consumption. For starters, there are currently over 32 million US Hispanics online; and this number is expected to reach 42 million within the next 3 years. This is a big number but what does it really mean in terms of marketing?

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