Tuesday, April 3, 2012
Digital marketing to Hispanics in the US
The 2010 US Census reported over 50 million Hispanics living in the US, accounting for 15.2 million of the total US population growth.
With the explosive growth of the US Hispanic population, it is baffling to see that many businesses are still not marketing directly to this segment. This may be due to a lack of understanding about the audience and why marketing to them directly makes sense. Also, there is the question of where to find them and how to reach them.
Traditional media has worked well for marketing to Hispanics, but the shift to the digital sphere has also seen changes in Hispanic media consumption. For starters, there are currently over 32 million US Hispanics online; and this number is expected to reach 42 million within the next 3 years. This is a big number but what does it really mean in terms of marketing?
Read full article
Today, the Hispanic market represents 17% of the U.S. population (54 million people). By 2042, multicultural America becomes the populati...
American demographics have shifted in the last 15 years, with growth in the U.S. population being led by Hispanics Millennials. By sheer ...
Pulpo Media Launches Pioneering Acculturation Model That Helps Brands Reach The Most Influential (i)Hispanic Audience SegmentsSILICON VALLEY, CA (May 6, 2014) Pulpo Media , the nation’s leading cross-platform digital media network reaching Hispanics across all accu...
Culturally Relevant Digital Ads Found More Meaningful to Hispanic Millennials vs. Gen X and Baby BoomersNEW YORK, Nov. 10, 2014 /PRNewswire/ Terra, in partnership with comScore, announces the results of "Terra's 2014 State of the Hi...
New York, NY (PRWEB) July 24, 2009 -- Digital Signage Universe, a leading resource for news and information on the digital signage business,...
NEW YORK--(BUSINESS WIRE)--IMPREMEDIA, the leading Spanish news and information company in the United States launches ChicaFresh.com. It ...
With the Hispanic population becoming more and more of a force in the U.S., Facebook tapped media, content and technology research specia...
LOS ANGELES, June 14, 2012 /PRNewswire/ -- Azteca America is pleased to announce that its affiliated broadcast station was recently added in...
In an imaginary world where video game players were only allowed play characters of their own ethnicity, Latinos would be screwed. They ...
Los Angeles, CA (PRWEB) June 17, 2011 EC Hispanic Media, owner of El Clasificado, elclasificado.com, Quinceañera Expo, quinceanera.com, al...
New York Time
Copyright 2009 ©
LatinVision Media Inc
POB 376 Church St. Station
NY, New York 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide Operated by LatinVision Media Inc.