Wednesday, March 28, 2012

P&G focusing on print advertising

Procter & Gamble Co. is still the nation's biggest advertiser, but it's dialing back those marketing dollars and shifting some of its focus from television to magazines, according to the Cincinnati Business Courier.

Figures from Kantar Media show P&G spent $2.95 billion in 2011, down 5.4 percent from the prior year. P&G remained the nation's largest TV advertiser despite a 6.8 percent spending dip to $1.7 billion. P&G ranked second in Hispanic Media spending, at $210 million, down 9.6 percent from 2010. A news release from Kantar Media says it's the 9th straight year that P&G has ranked as the top advertiser in the U.S.

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