Friday, March 9, 2012

Latinum Network Launches New Online Community, VozLatinum, to Help Corporate America Connect With the U.S. Hispanic Consumer


BETHESDA, Md., March 8, 2012 /PRNewswire via COMTEX/ -- Latinum Network today announced the official launch of VozLatinum, a new online community leveraged by marketers who want to get to know the U.S. Hispanic consumer. Capturing valuable quantitative and qualitative insights on this growing demographic, VozLatinum provides a unique research capability for more than 80 corporate clients such as The Clorox Company, ConAgra Foods, Hallmark, and Nestle USA.

Using leading edge online tools, VozLatinum enables corporations to conduct a range of custom and targeted research activities in English and Spanish, including discussion forums, ad testing (video & print), package testing, attitudinal and behavioral research, and more.

"We're constantly looking for new ways to leverage the full power of the network," said Latinum co-founder Michael Klein. "VozLatinum enables us for the first time to directly connect our clients to the voice of the Latino consumer, and also to give the community a powerful platform to speak to so many of the brands they care most about."

The launch of VozLatinum is a great complement to Latinum's three pillars that help companies maximize their multicultural ROI: strategies and insights, peer-to-peer solutions and commercial collaboration.

"VozLatinum proved to be a reliable research alternative that provides clients with enough flexibility to gather valuable, deep consumer insights in a fast and cost-effective fashion," said David Cardona, Multicultural Team Leader at The Clorox Company. "Once again, the Latinum Network strengthened their membership support by providing us with tools to enhance our consumer understanding."

A service available to all Latinum Network clients, VozLatinum is representative, bilingual, and includes both English- and Spanish-speaking consumers across all levels of acculturation, geography, and demographic makeup.

"Online communities are becoming an increasingly powerful research and consumer co-development tool, but the resources and expertise required for the intense engagement, prohibit most companies from using them in the Latino segment. By launching the VozLatinum community, we're addressing a gap in the market for cost-effective, timely, and high quality consumer insights," Klein noted.

About Latinum Network
The Latinum Network is the premier business network that assists brands in taking advantage of the growing U.S. multicultural market through strategic analytics, cutting-edge research and peer-to-peer collaboration. The company was established by David Wellisch, founder and former general manager of AOL Latino, and Michael Klein, former Executive Director at the Corporate Executive Board, the world's leading business network provider. Latinum Network assists executives and their teams in developing deeper insights into the market, more effective strategies for the segment, and the solutions required to successfully design and execute core marketing initiatives. The company's membership currently consists of more than 75 of the nation's most recognizable brands including ConAgra Foods, Diageo, Discovery Communications, Dr Pepper Snapple Group, Hewlett-Packard, Hallmark, Heineken / Tecate, Home Depot, Kraft Foods, MetLife, NBA, Nestle, PepsiCo, Staples, SUPERVALU, Time Inc. (People en Espanol), Unilever, Univision Communications, Wawa, Wells Fargo and Western Union.
Latinum Network is a wholly owned business of EcoNet Ventures LLC.
For more information visit our website at latinumnetwork.com.

SOURCE:  Latinum Network          

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