Friday, March 23, 2012

Katz, Univision launch digital online network

March 19, 2012 | by Carl Marcucci

Katz 360, the digital sales arm of the Katz Media Group, and Univision Radio National Sales, the Hispanic radio sales division of Katz, launch of a new online audio platform, Unidos Digital Network.

It offers advertisers and agencies access to Hispanic online audio consumers across PCs, tablets and smartphones, and provides 100% national coverage–making it the leading Spanish-language internet radio network. Unidos currently supplies 83 million monthly impressions and reaches three million unique visitors. The network is partnering with Univision Radio and other Katz 360 premium online audio publishers to give national advertisers the ability to reach Hispanic consumers in these environments.

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