Tuesday, January 3, 2012

NBC News targets website to Hispanics

Dec 30, 2011 | by Anna Marie De La Fuente

From English-language websites aimed at Latino cultural concerns to Spanish-language sites repurposing news first gathered in English, TV networks are looking for ways to tap into the 50.5 million-strong U.S. Hispanic population -- the fastest growing minority group in the U.S. -- a group that not only watches TV but also embraces the Internet and smart phones.

NBC News is the latest to jump on the digital-content bandwagon, with plans to launch NBCLatino.com, a Hispanic-centric English-language news and general-interest website in February.

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