Friday, January 20, 2012

Discovery U.S. Hispanic sets the stage for the 2012 Discovery en Español & Discovery Familia

Miami, Florida - January 18, 2012 – Discovery U.S. Hispanic announced today that it will be hosting its 2012-13 Upfront Presentation at The TimesCenter in New York on Tuesday, May 15th at 3:30 pm.

The TimesCenter stage is a superb setting for Discovery U.S. Hispanic to reveal its new line-up, one that promises to pack a powerful ratings punch in the upcoming season. Discovery en Español will amaze its guests with epic productions, including an impressive number of innovative opportunities for advertiser integration.

The Discovery U.S. Hispanic presentation will include programing announcements for both its networks: Discovery en Español, its flagship network which continues its leadership role as the #2 cable/pay-tv provider (#1 on Sunday nights in 2011), and its rapidly growing network Discovery Familia.

“We will continue to raise the bar and lead the way in TV for Hispanics, serving advertisers with extraordinary non-fiction programming that satisfies curiosity and tells amazing stories,” said Victor Parada, Vice President of Advertising Sales for U.S. Hispanic.

About Discovery U.S. Hispanic
Discovery U.S. Hispanic includes the Discovery en Español and Discovery Familia networks. Discovery en Español, providing Hispanic audiences with the best content from the portfolio of top networks from Discovery Communications, launched in 1998 as one of the first U.S. Hispanic pay TV networks in response to the growing demand for Spanish-language programming in the United States. Today, Discovery en Español is the 2nd highest rated Hispanic pay –TV channel in prime time, distributed on 100 % of U.S. Hispanic digital tiers nationwide. Discovery Familia is the first U.S. network developed to attract the coveted audience of highly-engaged Hispanic moms and their preschool age children. 

SOURCE: Discovery U.S. Hispanic

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