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LatinVision Media News

Wednesday, November 30, 2011

Céllan weight loss supplement launches Spanish language website

West Hollywood, CA (PRWEB) November 29, 2011 - engage:BDR developed both English and Spanish version of its US Céllan website in an effort to reach a global audience with its top-selling weight loss supplement. The Céllan website has expanded to Canada and will be launching soon in the UK, Australia, Spain, Ireland and France. engage:BDR is proud to make quality African Mango weight loss products available internationally to help people everywhere lose weight in a safe and proven manner.

“Expanding our websites to other countries and languages allows us to reach consumers around the globe,” Ted Dhanik, President of 16 Bottles, commented. “engage:BDR is committed to making the highest quality products like Céllan available worldwide.”

The Spanish language version of the Céllan website is available in the United States at http://www.yourcellan.com/sp. The Spanish language website lists the benefits of the main ingredient African Mango, which helps the average user lose 8 pounds in the first month and a total of 28 pounds in 10 weeks. Unlike other weight loss supplements targeted for the Hispanic market that rely on buzzwords and hype to sell product, Céllan has the science and proven ingredients to stand behind its claims.

Chief Scientist Dr. Michele Noonan said, “African Mango is the one weight loss ingredient that works and is even clinically proven to help reduce symptoms of metabolic syndrome. With obesity becoming a global epidemic, Céllan has a market worldwide.”

About engage:BDR
engage:BDR owns and is partnered with several digital media ventures. It ranges in scope from one of the top 5 global display networks to premium content properties to licensable high-technology. The wide variety of products and services represent unique and highly profitable opportunities for advertising and publishing partners to generate margin-rich revenues quickly. Brands include top-selling diet supplements Céllan, Coleanse and Hermosa Escultura, comedy site HAHAJK.com and Lottogopher.com.

About Céllan
Visit the English language website at http://www.yourcellan.com, Twitter at http://www.twitter.com/mycellan and Facebook page at http://www.facebook.com/mycellan.

SOURCE engage:BDR

Tuesday, November 29, 2011

PeopleEnEspanol.com partners with NowLive to host Live Streaming of Annual "Stars of the Year" Gala

NEW YORK, Nov. 29, 2011 -- /PRNewswire/ --PeopleEnEspanol.com today announced its partnership with NowLive, a live event production and streaming company, to provide the official webcast from People en Espanol's "Las Estrellas del Ano" event—live from the red carpet.

On Thursday, December 8, from 9:00-11:00 PM EST, PeopleEnEspanol.com users will have a virtual front-row seat; live on the red carpet from "Las Estrellas del Ano," People en Espanol's annual celebration of the most buzz-worthy Latino stars in television, movies and music. Visitors to PeopleEnEspanol.com will have an exclusive all-access pass to the live Las Estrellas del Ano event where they can catch celebrity interviews, a sneak-peak at the hottest fashion, and be front and center of the action where the industry's biggest stars will unite for one night—under one roof. Users will also be able to chat live using their Facebook account on PeopleEnEspanol.com, and follow the event using the Twitter hashtag #premiospeople.

For the eighth consecutive year, this Miami-based star-studded gala honors the hottest Hispanic celebrities who have made their mark in 2011. The "Stars of the Year" are selected by People en Espanol editors, along with users' picks for their favorite, as voted for online at PeopleEnEspanol.com. Many of those featured in the issue will attend the party including Puerto Rican actress Adamari Lopez, and Mexican television presenter Galilea Montijo, who appear on the cover of the December "Estrellas" issue.

Partnering with NowLive, PeopleEnEspanol.com will offer an exclusive, real-time experience, making the fans feel that they are at the red carpet itself. NowLive provides fans a way to interact with high-profile events through user-controlled engagement tools including multi-social network chat, multi-camera viewing and real-time interactive show programming. The live streaming will be hosted by Ernesto Sanchez, managing editor, People en Espanol digital, and Kika Rocha, fashion and beauty director, People en Espanol. Ernesto and Kika will chat with the night's winners about fashion, beauty and noteworthy scoops. The first webcast will go live from the red carpet at 9:00-11:00 PM EST, with a special repeat cast from 11:00 PM-1:00 AM. "Las Estrellas del Ano" live streaming is sponsored by L'Oreal Paris.

"We are thrilled to bring this new and exciting content to our readers," said Armando Correa, managing editor, People en Espanol. "Our readers picked their favorites for the "Las Estrellas del Ano" issue, and now they will have the chance to see them live and in real time at our event."

"We have created a robust digital experience for our readers and users," said Monique Manso, publisher, People en Espanol. "We're putting a lens on the excitement of the red carpet and bringing the People en Espanol brand into their homes. Live streaming is a new vehicle in the Hispanic market and we're excited to be the first Hispanic brand to partner with NowLive."

"We created NowLive as a way for fans to interact with high-profile events," says Sara Bordo, cofounder and CEO of NowLive. "We're thrilled to partner with People en Espanol for their annual "Las Estrellas del Ano" event and bring the Latino community closer to their favorite stars than ever before."

About People en Español
PEOPLE en Español was launched in 1996 as a special issue, and today has become the top-selling Hispanic magazine in the United States. Published 11 times a year, PEOPLE en Espanol's guaranteed circulation is 540,000 and reaches over six million readers every month with its editorial mix of Hispanic and popular entertainment, fashion and beauty trends, and compelling human-interest stories. PEOPLE en Espanol delivers original editorial content that captures the values, contributions and impact of today's Hispanics in the U.S. Throughout 2011, PEOPLE en Espanol will celebrate its 15th anniversary with a special look at the biggest entertainment stories covered in the magazine over the last 15 years. For daily news, photos, exclusive behind-the-scenes video and celebrity scoops, visit www.PeopleEnEspanol.com.

About NowLive 
NowLive is a live event production and streaming company providing the entertainment industry with a solution for events such as red carpet premieres, awards shows, cast chats, concerts and original productions. Comprised of a team of Hollywood digital alums, NowLive provides studios, networks and record labels an interactive platform which allows fans a new way to experience and socially engage in live events. In less than a year, NowLive has exclusively produced and livestreamed some of the most high-profile events in Hollywood and beyond including the red carpet premieres of The Green Hornet, Scream 4, Fast 5, Hangover Part II, Spy Kids 4 and Abduction, among others. Additionally, NowLive handled the exclusive live stream for Entertainment Weekly's Comic-Con coverage as well as the first-ever official live-stream for Macy's Fashion's Night Out. Most recently, NowLive produced the highly anticipated red carpet premiere of "The Twilight Saga: Breaking Dawn – Part I" and their feed was picked up by several media sites including People, LA Times, Seventeen, Fandango and Examiner. For more information on NowLive and upcoming events, visit: www.nowlive.com

SOURCE PEOPLE en Espanol

Monday, November 28, 2011

Social Security launches new Spanish online services at www.segurosocial.gov

Michael J. Astrue, Commissioner of Social Security, announced that the agency’s most popular online services, the applications for retirement and Medicare and for Extra Help with Medicare prescription drug costs, are now available in Spanish. The new online services are available at www.segurosocial.gov, the robust Spanish version of Social Security’s award winning website, www.socialsecurity.gov.

“The Spanish online applications for retirement, Medicare, and Extra Help with Medicare prescription drug costs are so easy and can be completed in as little as 15 minutes,” said Commissioner Astrue. “I’m proud that Social Security is a leader in the Federal government in providing service in Spanish, and I thank Don Francisco for volunteering his time to help spread the word about these new online services.”

In addition to the new applications, Social Security has also recently made online estimates of retirement benefits available in Spanish. People interested in planning for retirement can get an immediate, personalized estimate of their Social Security benefit by using the Retirement Estimator at www.segurosocial.gov/calculador. Using people’s actual wages from their Social Security record, the Estimator gives a good idea of what to expect in retirement. Workers can enter in different dates and future wage projections to get estimates for different retirement scenarios, which is why this service is one of the most highly rated electronic services in the public or private sector. 

Don Francisco, who will appear in several new public service announcements for Social Security, said, “I have good news to share with the millions of Americans who prefer to conduct business in Spanish. You can now apply online for Social Security retirement and Medicare benefits in Spanish, as well as take advantage of other online services offered in Spanish at www.segurosocial.gov. ¡Es tan fácil!”

Once people complete the online application and “sign” it with the click of a mouse, the application is complete and, in most cases, there are no documents to submit or additional paperwork to fill out. It’s the easiest way to apply, and now it’s available in Spanish.

SOURCE Social Security

Friday, November 25, 2011

OneBigTent partners with FreeCause to launch groundbreaking rewards platform benefiting Latino Community

BOSTON, Nov. 21, 2011 -- /PRNewswire/ -- OneBigTent announced today it has partnered with market-leading loyalty technology provider FreeCause to launch a first-of-its-kind online bilingual rewards program, Valoramas. Through the Valoramas Shopping Mall, members receive exclusive savings and deals, while a portion of every sale goes to organizations dedicated to serving the Latino community.

The Valoramas Shopping Mall includes more than nine million products from almost 2,000 online retailers, including top retailers such as Target.com, Walmart.com, Best Buy, Sears.com, Apple, Macy's, The Home Depot, Buy.com, and Toys 'R' Us. Members enjoy exclusive offers and content, access to members-only events, and some of the highest cash-back rates available anywhere in the U.S. – on average more than five percent of the purchase price and in some cases as high as 67 percent of the purchase price. The Valoramas Shopping Mall is integrated with the Valoramas Cash Back Toolbar which expands members' ability to earn; rewarding members for their online search activity while also earning cash back on purchases made at participating retailers.

"We are thrilled to be launching Valoramas, providing Latinos with remarkable savings at the top retailers just in time for the holiday shopping season," said Alejandra Garza, President of Valoramas. "Valoramas' mission is to make a difference by providing a home where members can shop, save more, connect, and come together to help expand possibilities in the Latino community. FreeCause's expertise and technology are a perfect fit for that mission, enabling us to reward our members with unmatched product offerings and savings, which will in turn assist us in supporting organizations serving the Latino community."

The Valoramas Shopping Mall and Cash Back Toolbar are the latest successful implementation for FreeCause. "FreeCause was founded upon a vision to help drive value for causes through consumers' everyday actions, and with our expertise building the highest monetizing loyalty technology – we are delivering value for both consumers and their causes with Valoramas," said Michael Jaconi, CEO of FreeCause. "Valoramas has a noble mission and we are delighted to provide our innovative suite of technology solutions to not only reward their members for their online search and shopping behavior, but also help Valoramas in their support of important programs benefitting the Latino community."

For more information, visit www.valoramas.com.

About FreeCause
FreeCause is a full service technology and marketing firm that develops and enhances loyalty rewards programs for major brands, airlines, hotels, sports teams and social games. Headquartered in Boston, MA, FreeCause offers a comprehensive portfolio of market-leading technology and expertise that allows organizations to accelerate lasting, profitable relationships with their customers and supporters. With more than 20 million subscribers, the FreeCause advanced loyalty and engagement solutions drive user behavior and strengthen brand loyalty while simultaneously generating new revenue streams for organizations through an extensive network of merchants and partners. FreeCause is a wholly owned subsidiary of Rakuten, Inc.

About Rakuten
Rakuten, Inc. , is one of the world's leading Internet service companies, providing a variety of consumer and business-focused services including e-commerce, travel, banking, securities, credit card, e-money, portal & media, online marketing and professional sports. Rakuten is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees worldwide. For more information, visit http://global.rakuten.com/group.

About Valoramas
Valoramas is a Latino-focused online membership club headquartered in Chicago, Ill. Launched in November 2011 by OneBigTent LLC, Valoramas features an online mall with more than nine million products offered by almost 2,000 retailers, plus much more. The mall features the highest cash-back rates available anywhere in the U.S., averaging five percent up to 67 percent. The company gives back more than half of its annual revenues to members and to Latino community organizations.

SOURCE FreeCause

Monday, November 21, 2011

Internet conversations lacking between parents and teens according to new Comcast online safety and security survey

PHILADELPHIA, PA - November 21, 2011 - Comcast Corporation, announced today the findings of its Internet safety and security survey to assess the general knowledge, attitudes and behaviors among U.S. adults and teens. One of the highlights in the independent nationwide survey revealed that although 95 percent of parents believe it is just as important to talk about online safety issues with their children as it is to talk about sex education and the risks associated with drugs and alcohol, only 65 percent have actually had that discussion.

To help parents initiate these conversations with their children as they progress through different developmental stages - teens, tweens, school-age children and preschoolers, Comcast is raising awareness about new discussion guides created by Dr. Michael Rich, Director of the Center on Media and Child Health at Children's Hospital in Boston. The results of the survey and new guidelines come just before the busy online holiday season when consumers rush to the Internet to shop and search for seasonal content.

"As the nation's largest residential Internet service provider, we want to continue to provide tips and resources on ways consumers can stay safe online," said Cathy Avgiris, Senior Vice President and General Manager of Communications and Data Services for Comcast Cable. "Some of the survey results were surprising because they showed that parents and teens may not be on the same page on a variety of online safety issues. As a result, we want to raise awareness about great resources for parents, teachers and caregivers to talk about how to be safe online with their kids or loved ones."

Among other findings, the survey revealed that when using the Internet, 65 percent of parents say online security and safety is most important to them compared to only 46 percent of surveyed teens. This suggests teens are underestimating or are not fully aware of some of the risks associated with their online activities.

"Because a child's exposure to and use of the Internet changes over time, it was important to create conversation starter guides for parents that represent the different stages of a child's life," said Dr. Rich. "For example, you can't talk to a preschooler about the Internet the same way you would talk to a teen about the Internet. The short and simple guides that have been developed can help parents navigate talks about things like safety, the amount of time spent online and appropriate online behavior."

The guides are available to everyone, not just Comcast customers, and can be downloaded for free at http://xfinity.comcast.net/constantguard/Education/For_Parents/The_Internet_Talk/?CID=661
or at the Center for Media and Child Health website at http://www.cmch.tv.

Additional survey highlights include:

• Across various Internet-connected devices, including personal computers, laptops, tablets and smart phones, teens feel safer online compared to parents. Thirty-nine percent of teens feel their personal data is very safe and secure on a personal computer or a laptop compared to 25 percent of parents. In particular, for smart phones, more than twice as many teens as parents believe their data is safe from hackers or cybercriminals.

• Teens' use of passwords is riskier than parents. Teens are much more likely to use the same password for every online account than are parents. Twenty-three percent of surveyed teens report that they use the same password for their online accounts compared to 14 percent of surveyed parents. 

• Roughly two-thirds of parents (66 percent) and teens (61 percent) believe they are in full control of what they post online and can remove it whenever they want. . In fact, most parents and teens do not understand the reality that what goes online, stays online - and nearly three in 10 teens have posted something online that they later regretted. 

• Parents vary on the appropriate age for a child to start using the Internet. Thirty-six percent of parents surveyed believe the appropriate age for a child to start accessing the Internet is between the ages of 10 and 13; 35 percent of parents believe the appropriate age is between 6 and 9 and 12 percent of parents think a child 5 years old and under is the appropriate age to start using the Internet. 

• Parents are not aware of what their children are downloading on the Internet. Sixty-eight percent of teens surveyed say that they have downloaded a program or software without their parent's permission. However, only 35 percent of parents surveyed believe that their children have ever downloaded a program or software without their permission.

For more tips about Internet safety and to download four different Internet safety conversation starters, please visit http://xfinity.comcast.net/constantguard/Education/For_Parents/The_Internet_Talk/?CID=661. For more survey results, please visit http://www.comcast.com/MediaLibrary/1/1/About/PressRoom/Documents/pdf/InternetSurveyChartsOct2011.pdf

Earlier this year, Comcast launched the Constant Guard™ Protection Suite, the most comprehensive suite of online security and safety of any major Internet service provider in the U.S. The addition of the Constant Guard Protection Suite for Xfinity Internet customers and "The Internet Talk" guides for all consumers are further examples of Comcast's continued efforts to promote Internet safety awareness and education. 

In addition, Comcast recently began rolling out Internet Essentials, a program which offers families with children who are eligible to receive free lunches under the National School Lunch Program low-cost Internet service, affordable computers and digital literacy training.

About Comcast Corporation
Comcast Corporation is one of the nation's leading providers of entertainment, information and communications products and services. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation's largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.

SOURCE Comcast Corporation

Minority groups heaviest users of mobile net

Nov 18, 2011 | by Erik Sass

Hispanic, Asian and African-American mobile users are more likely than white mobile users to access the mobile Internet, according to a new study by eMarketer, suggesting that these minority groups are promising targets for mobile marketing and advertising.

Read full article

Mobile App vs. Mobile Website (or both?)

Nov 16, 2011 

When determining any mobile marketing strategy it is important to not only measure your Return On Investment but also your Return On Engagement.

When determining any mobile marketing strategy it is important to not only measure your Return On Investment but also your Return On Engagement. How will you provide a memorable, user-friendly mobile experience that rewards the customer for frequently engaging with you? How will your mobile campaign assimilate into your target audience’s world and become equally impactful in the lives of their friends and family?

Let’s examine both strategies keeping in mind that neither solution alone is perfect to reach all of your customers and the answer comes from carefully listening to your customers. A recent IBM Global CMO strategy, stated seventy percent of the marketers surveyed said they feel incapable of analyzing and
responding to the glut of data available about their consumers. An alarming statistic, but an important insight to take note of. How can you build out any marketing strategy without understanding the needs and wants of your customers? Your data holds the key for creatively experimenting with interactive mediums based on the insights it provides.

A mobile website will certainly allow consumers to shop on-the-go, access product reviews, etc. but an app can heighten the user experience for loyal customers. An app is an excellent way to reach loyal customers who want to interact with you on a regular basis and a fuller experience than just a mobile website. For instance, the app can allow consumer to earn points by checking in, sharing an experience on social networks such as Facebook, Twitter, foursquare and Google, identify local stores, neighborhood events, and local dining areas, pick up products in-store, have them delivered anywhere and deliver rich media content to highlight seasonal trends, promotions, downloadable rewards catalog, add an item into their shopping cart by shaking their phone, etc. The retailer could take the idea one step further and add a gaming component rewarding consumers with points through scavenger hunts. Some marketer’s worry that a
customer’s interaction with an app may take a tumble after the customer’s first experience with the app or even after a month, so how will you re-engage customers and find new ways to heighten their senses? The answer lies in push notifications. Push notifications are sent out to your users with a short message
providing relevant messages and key reminders of why your app peaked their interest in the first place. The best part about push notifications is that the user controls how often they are notified and which notifications they would like to receive.

Loyal customers will provide you with valuable and actionable insights you need to develop marketing strategies that increase ROI and ROE. Your loyal customers are your brand advocates and expect to you to provide a rich experience that moves beyond a basic mobile website. The search should not be for the silver bullet in mobile marketing which will leave you with overspent budgets and frustrating returns. The search should be how do you deliver intrinsic value that begs your customers to ask for more.

About Destination Interactive
Destination Interactive helps businesses create engaging customer experiences using email marketing, mobile marketing, & business blogging to drive social media acquisition.

SOURCE Destination Interactive

Saturday, November 19, 2011

Cablevision adds Nat Geo Mundo and HITN to Extensive iO en español Line-up

BETHPAGE, NY (PRWEB) November 18, 2011 - Cablevision Systems Corp. (NYSE: CVC) today announced more additions to iO International’s iO en español package bringing customers 47 Spanish-language TV channels. Customers can now enjoy even more educational and cultural programming with Nat Geo Mundo on channel 1016 and Hispanic Information and Telecommunications Network, Inc. (HITN) on channel 1011.

Nat Geo Mundo features distinctive Spanish-language programming that encompasses all forms of content from National Geographic. Ongoing programming highlights include “The Dog Whisperer” and original shows such as “Don’t Tell My Mother,” “The DNA of Things,” as well as Latin American and global content from National Geographic Channel International’s regional networks. Nat Geo Mundo offers U.S. Hispanic viewers specialty programming on a monthly basis featuring documentaries on culture and traditions, historical events and society nuances.

Established in 1983 as a non-profit organization, HITN provides educational and lifestyle programming for the Hispanic family with unique educational contents, such as courses on English as a second language.

“iO en español is iO International’s most popular package, and we are pleased to bring customers even more valuable Spanish-language programming with the addition of Nat Geo Mundo and HITN. With 47 Spanish-language channels in iO en español, every member of the household will find programs they love,” said Bradley Feldman, Cablevision’s vice president, video product management.

“Nat Geo Mundo will bring iO en español customers high-quality original programming involving nature, science, culture and history," said Sean Riley, senior vice president, distribution, Fox Global Networks. "Cablevision customers will enjoy our shows from the National Geographic Channel in Latin America that have never aired in the U.S., as well as newly commissioned and acquired original series and specials."

"HITN’s mission is to advance the educational, cultural and socio-economic aspirations of Hispanics in the U.S., and we are proud to bring our programming that ‘educates and entertains’ to iO TV’s iO en español customers. Viewers will find a wide variety of television programs, genres and topics that enrich U.S. Latino families with knowledge, culture, information and enjoyment,” said Jose Luis Rodriguez, president and chief executive officer of HITN.

The iO en español package is available to new residential subscribers starting at $8.95 per month. Customers must subscribe to Broadcast Basic service and above as well as have a digital cable set-top box. In some areas a CableCARD may also be used. Existing iO en español customers interested in adding these new channels can call 877-980-7636 to upgrade or go to http://espanol.optimum.com/digital-cable-tv/international/espanol.jsp for additional information.

Cablevision’s award-winning digital cable service, iO TV, offers customers access to hundreds of channels, including more than 50 premium movie channels, 46 channels of commercial-free digital music, thousands of titles available on demand at all times, an interactive programming guide, more than 120 free high-definition programming services and uniquely valuable and relevant local content through News 12, MSG Varsity and their companion interactive television applications.

About Cablevision
Cablevision Systems Corporation (NYSE: CVC) is one of the nation's leading media and telecommunications companies. Its cable television operations provide a full suite of advanced communications services that include iO TV® digital television, Optimum Online® high-speed Internet, and Optimum Voice® digital voice, all over state-of-the-art cable systems that pass nearly 6 million households and businesses across the New York tri-state area and throughout four Western states. Cablevision’s telecommunications properties also include its Optimum WiFi® wireless Internet, and its Optimum Lightpath® integrated business communications solutions. Cablevision serves the New York area with compelling local content through News 12 Networks, a local news leader; MSG Varsity, a suite of television and online services covering high school activities; and, Newsday Media Group, a business unit that includes Newsday, Long Island's leading daily newspaper, and amNewYork, the nation's most widely circulated free daily serving New York City. The company also owns and operates Clearview Cinemas throughout the New York tri-state area including the famed Ziegfeld Theatre, a frequent and historic venue for film premieres and events. Additional information about Cablevision is available on the Web at http://www.cablevision.com.

About Nat Geo Mundo
Launched in 2011, Nat Geo Mundo is a nonfiction entertainment network that features high-quality original programming involving nature, science, culture and history. A joint venture between Fox Networks Group and National Geographic Ventures, the mission of Nat Geo Mundo is to inspire U.S. Latino families by expanding their horizons through entertainment about the world that surrounds them. Nat Geo Mundo is a contemporary extension of the National Geographic Society, which has been inspiring people to care about the planet since 1888.

About HITN
The Hispanic Information and Telecommunications Network, Inc. (HITN) was established in 1983 as a non-profit organization. HITN's mission is to advance Hispanics by providing engaging, educational entertainment that empowers the community. HITN-TV is the first U.S.-owned, non-commercial, Spanish-language, media company delivering educational programming to more than 36 million homes nationwide on Satellite and Cable focusing on Health, Financial Literacy, and Education. HITN is also the largest holder of Educational Broadband Spectrum (EBS) in the US, supporting the next generation of wireless broadband networks and creating new opportunities to deliver educational content and connect communities. Visit us online at http://www.hitn.tv/ .

Univision honored with Media Vanguard Award for Univision Radio app

Univision Interactive Media, Inc., the digital division of the leading media company serving Hispanic America, Univision Communications Inc., has once again been recognized for its industry-leading work in the mobile space. At Advertising Age's annual Media Vanguard Awards, the Univision Radio App was honored in the "Broadcast-To-Digital" category as the "Best Socially-Savvy Radio App."

"The Univision Radio App is an important part of our overall mobile strategy and further strengthens our success in developing interactive products that more deeply engage our audience. We are honored to have been recognized by one of the industry's leading authorities on media and marketing for this app," said Kevin Conroy, president of Univision Interactive Media and Enterprise Development. "Hispanics continue to be a major driver of growth in the U.S. mobile marketplace, and we are very focused on developing new and innovative products that will allow Univision and its partners to better serve this important audience."

"Music is a passion point for our ever burgeoning audience and we are thrilled to be recognized with this award, which reflects our commitment to make Hispanic America's high-quality favorite radio content available regardless of platform," added Jose Valle, president of Univision Radio.

Since its launch in August, the free Univision Radio App has amassed over 305,000 users, across the iPhone, iPod touch, and Android platforms. Fully integrated promotions across Univision's leading TV, radio, online and mobile properties continue to drive app downloads and usage. The Univision Radio App expands Univision's popular Radio content and online streaming to mobile, with access to 45 top Univision Radio stations and some of the most popular radio shows from Univision DJs across the U.S. and Puerto Rico. Via a bilingual interface, users have the ability to find real-time information of what's on air, search by station or genre, save favorite radio stations, share information via Facebook and Twitter, interact with DJs and even purchase new songs on iTunes and Amazon. Download information is here .

Univision Interactive Media has had a major impact on the U.S. Hispanic smartphone audience with one-of-a-kind apps for iPhone, iPad, Android, BlackBerry and Nokia platforms. These include:

o Univision Cocina App, which provides recipes for the best in Latin cuisine and beyond, in addition to cooking videos, tools and tips from Univision chefs and fellow users.

o The Univision App includes video clips, photos and articles of the latest national and local news, celebrity gossip, popular Univision shows, and favorite sports.

o The Univision Marcador App provides die-hard sports fans real-time scores and stats of games and matches from top soccer leagues and other sports. The English-language Univision Scoreboard App is also available

o The Univision Deportes App keeps users updated with the latest from their favorite soccer and sports around the world throughout the year.

o The Univision Video App features short and long-form content from some of Univision's top-rated news, entertainment, soccer, and sports shows, plus horoscopes and special events.

Additionally, in September, Univision Interactive Media announced a partnership with Clear Channel Radio to extend Univision's Radio content to the iHeartRadio app. The first third-party distribution relationship for iHeartRadio, this partnership extends content from 45 Univision Radio stations to the iHeartRadio platform wherever it is available, including the Web, mobile and automobile.

About Univision Interactive Media, Inc.

Univision Interactive Media, Inc. is the digital division of Univision Communications Inc. (UCI), the leading media company serving Hispanic America. Univision Interactive Media, Inc. owns and operates a network of national and local online and mobile sites, including
, the country's leading Spanish-language online publisher which features comprehensive entertainment, news and information, and that continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics; Univision Movil, a longstanding industry-leader serving the ever-growing mobile Hispanic segment with unique, relevant mobile products and services, as well as exclusive on-the-go integrations with top Univision shows; and Univision Partner Group, a specialized advertising and publisher network comprised of high quality Spanish-language publishers. Univision Communications Inc. also owns and operates Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, reaching 88% of U.S. Hispanic Households; Univision Cable Networks, including Galavision, the country's leading Spanish-language cable network, and a suite of six cable offerings - De Pelicula, De PeliculaClasico, Bandamax, Ritmoson, Telehit and Clasico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; and Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net


SOURCE Univision Interactive Media

Monday, November 14, 2011

Live streaming of "Planeta Terra Festival 2011" reaches record audience: 4.6 million people watched Terra's coverage

Reaching a new record audience, the live stream for Planeta Terra Festival 2011 was watched by 4.6 million people in 18 countries. Last Saturday, November 5th starting at 4pm, the audience enjoyed more than 11 hours of live concerts, via four simultaneous channels. To provide live streaming, offered in HD and in standard format, Terra counted on 14 cameras and 130 professionals to work on the event, which took place at the Play Center amusement park, in São Paulo, Brazil.

"Planeta Terra Festival 2011 was the ultimate expression of what technology and music can provide to the audience. This was, without doubt, the best music event we have produced and transmitted," said Alexandre Cardoso, Director of Marketing, of Terra Latin America and the United States.

The Festival was also broadcast via mobile devices such as tablets and smartphones. By end of day Saturday, the festival held one of the top Trending Topics on Twitter in Brazil, through the hashtag: #PlanetaTerra2011.

Within just 14 hours, the tickets were sold out in record time. The fifth edition of Planeta Terra Festival brought together 15 bands that played on two stages: Sonora Main Stage and Claro Indie Stage. The Strokes, Groove Armada, Interpol, Goldfrapp and White Lies were some of the bands that made up the lineup of the event. The audience at the event, aside from enjoying the bands, was also able to enjoy the 12 attractions that the PlayCenter maintained in operation.

Another record set was the sale of sponsorships: about R$19 million, approximately 10% more than last year, was invested by sponsors: Banco do Brasil, Claro, CloseUp, Gol, HP, Trident and Volkswagen, 51 Ice, Dermacyd, Devassa, Gafisa, Phillips, Sadia, Sedex and University Cruzeiro do Sul.

About Terra
Terra is a global digital media company and content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community. Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions of U.S. Hispanics and provides comprehensive solutions for advertisers seeking exposure among this key demographic. In Latin America, Terra is the region's leading Internet company, with 81 million unique visitors per month. Terra was most recently named by Fast Company in their ranking of list of Most Innovative Companies in the World as pioneering company in music. 

SOURCE: Terra

Tuesday, November 8, 2011

Mobile Content Venture adds Univision to Dyle mobile DTV rollout

Nov 08, 2011 | by Jason Ankeny

Mobile Content Venture, the nationwide mobile digital TV effort spearheaded by broadcasters including NBC, Fox and Cox Media Group, will offer programming from Latino entertainment giant Univision when it launches consumer services under the Dyle brand in 2012.

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Monday, November 7, 2011

Yahoo! en Espanol and Ram Truck Launch 'La Banda Ram' -- First Online Mexican Regional Music Channel

MIAMI & AUBURN HILLS, Mich., Nov 07, 2011 (BUSINESS WIRE) -- Yahoo! en Espanol, the premier digital media company, and the Ram Truck brand today announced the launch of La Banda Ram, the first dedicated Mexican regional music channel. Accessed from on Yahoo! en Espanol's omg! site, La Banda Ram offers fans exclusive programming, music news, and lifestyle-relevant Ram Truck brand integration. The site debuts today and can be found at: es-us.omg.yahoo.com/la-banda-ram/

Focused on engaging the U.S. Latino audience with premium content, La Banda Ram connects consumers to an entertaining mix of music, blogs, exclusive photo content, originally produced video programming, and the latest news and updates from established and up-and-coming artists of the Norteno, Banda, Duranguense and Grupero regional music genres.

"La Banda Ram provides an excellent opportunity for our brand to emotionally connect with our Latino consumers in a culturally relevant manner," said Fred Diaz, president and CEO of Ram Truck Brand and Chrysler de Mexico, Chrysler Group LLC. "Music is a universal bond and Ram is proud to team with Yahoo! and be part of the first music channel dedicated solely to the increasingly popular Mexican regional music genre."

"La Banda Ram is a great example of how only Yahoo! can create a unique and compelling content solution to engage a diverse, multi-cultural audience, all in line with Ram's brand needs and advertising positioning to Latinos," said Armando Rodriguez, vice president and managing director, Yahoo! Latin America and U.S. Hispanic. "Every month, more than 75% of the U.S. Latino population turns to Yahoo!(1); this reach combined with our investment in premium content and our ability to deliver truly personalized experiences makes Yahoo! the premier digital media company for the Latino audience."

La Banda Ram is the newest extension of the Ram Truck brand's most comprehensive Hispanic advertising campaign to date, "A Todo, Con Todo", which launched in early October. A Todo, Con Todo, "to everything, with everything," focuses on the important values of hard work, dedication, and commitment to family and community, and captures the consumer mindset and true essence of Ram. Ram will harness the Yahoo! en Espanol website to define and communicate the Ram brand lifestyle as well as deliver information and messages about its products through a seamless integration into programming that is of interest to Latino music fans.

This launch builds on the successful Ram and Yahoo! collaboration for "Ram Country on Yahoo! Music," now in its second year. La Banda Ram creates an association between the Ram Truck brand and Mexican regional music in the hearts and minds of Latino consumers, just as Ram Country does with country music fans.

The Ram brand's A Todo, Con Todo Latino advertising campaign includes television, radio, print, newspaper, and digital media, and features bi-lingual Ram Truck owners providing real-life testimonials. The campaign, running in the 15 top Latino markets was produced in both Spanish and English.

About Yahoo!
Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom or the company's blog, Yodel Anecdotal.

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500's smooth-riding suspension and 20 mpg, 390 horsepower HEMI(R) V-8 are just two of the reasons it beat the competition. Ram 1500 also was named the Truck of Texas by the Texas Auto Writers Association in 2011.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Ram trucks now boast these segment exclusives:

-- Coil-spring rear suspension on Ram 1500 for best-in-class ride and handling

-- Available RamBox lockable and lighted bedside storage

-- In-floor storage on all Ram Crew Cabs

-- The largest cab in the market -- Ram HD Mega Cab

-- Standard six-speed manual transmission on all diesel models

-- Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package

SOURCE: Yahoo! Inc.

Friday, November 4, 2011

Time Warner Cable adds 37 Hispanic Nets to iPad app

Nov 03, 2011 | by Todd Spangler

Time Warner Cable is going grande with its iPad app, adding 37 Spanish-language channels for subscribers of its Hispanic programming tiers, even as the MSO's battle with Viacom over the tablet application remains unresolved.

The new Hispanic channels are available on the iPad at no additional charge to Time Warner Cable video customers who subscribe to those channels, including El Paquetazo digital cable subscribers, varying by region. The app provides access to live TV only within a subscriber's home over a Wi-Fi connection.

TWC already offered Galavision, Gol TV, History en Español, La Familia Cosmovision and Mun2.

Read full article

Thursday, November 3, 2011

ExactTarget posts 60% revenue growth in third quarter, enters Latin America market with acquisition

INDIANAPOLIS, Nov 02, 2011 (BUSINESS WIRE) -- ExactTarget, a global provider of interactive marketing solutions, announced today it posted record performance in the third quarter, boosting revenue 60 percent over the same period in 2010.

The increase in revenue marks the 43rd consecutive quarter of growth for the company that welcomed new clients and key renewals in the quarter including Adobe Systems, TripAdvisor, KLM, Best Buy, Chipotle Mexican Grill and Farmers Insurance Group.

"Our record growth accelerated in the third quarter as clients adopted and evolved the use of our technology to connect with consumers in real time across email, mobile, Twitter, Facebook and the Web," said Scott Dorsey, ExactTarget chief executive officer and co-founder. "We continued to deliver on our commitment to client success and our communities in the third quarter with the launch of our new Latin America operation in Brazil, the debut of new innovative products, our Connections conference that welcomed more than 3,000 and the announcement of the ExactTarget Foundation."

Key highlights of ExactTarget's third quarter include:
  •  Launching a Latin America Division in Brazil following the acquisition of Sao Paulo-based email marketing provider Frontier Digital.
  •  Unveiling a wave of new innovations and cross-channel marketing applications for the Interactive Marketing Hub, including: -- Audience Builder -- a powerful solution to consolidate, analyze and take action on customer data in real time through an intuitive drag-and-drop interface to create targeted audiences for campaigns across email, mobile, social media and the Web.
  • Automation Studio -- a drag and drop marketing automation solution to plan and power messages across email, mobile, social or Web campaigns based on consumer behavior, time or custom attributes.

  •  Campaign Management -- a central campaign planning and calendaring solution to seamlessly coordinate channels using an integrated storyboard that dynamically links campaigns on email, mobile, Twitter, Facebook, Web and offline channels.
  •  SocialPages -- a new Facebook page creation and campaign management solution with integrated analytics and real-time engagement features.
  •  Integrated Reporting -- expands real-time Pulse reporting to provide cross-channel analytics and campaign performance measurement and ROI analysis.
  •  Protected By ExactTarget -- adds enterprise 'WatchDog' functionality to provide clients real-time monitoring and alerting of account activity and customizable access controls.
  •  HubExchange -- opens ExactTarget's platform for select third-party application development and innovation.
  •  Hosting more than 3,000 marketers in Indianapolis for Connections '11, ExactTarget's annual client conference that has become the world's largest interactive marketing event.
  •  Launching the ExactTarget Foundation to combat childhood hunger, advance education and accelerate entrepreneurship.
  •  Adding more than 120 new employees worldwide.
  •  Earning placement on the Inc. 5000 list of America's fastest growing companies for sixth consecutive year.
Since 2009, ExactTarget has expanded its global operations with acquisitions in the UK, Australia and Brazil and added hundreds of employees to its nearly 1,100-person team worldwide. The company posted 52 percent year-over-year revenue growth in the first and second quarter of 2011 and recorded annual revenue growth of 41 percent in 2010, finishing the year with $134 million in revenue.

About ExactTarget
ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company's Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget's technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world. For more information, visit www.ExactTarget.com .

SOURCE ExactTarget

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