Speak Spanish in just 12 days

Oct 28, 2011

Having this course in your mobile device will offer you the possibility to learn anywhere, anytime. Are you just waiting for the public transportation to arrive to destination? Why don't you use that time?

1. This app will offer you the possibility to communicate with 350 million native Spanish speakers worldwide.

2. Communicate with Spanish-speaking people at home.

3. Learn Spanish to enhance your travel experiences.

4. Use Spanish to improve your employment potential.

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Allstate partners with Univision to give one "unlucky" winner an experience with "Mala Suerte" at the 12th Annual Latin GRAMMY® Awards

NORTHBROOK, Ill., Oct. 24, 2011 /PRNewswire-HISPANIC PR WIRE/ -- Allstate Insurance Company (NYSE: ALL), in partnership with Univision, the leading media company serving Hispanic America, launched a national sweepstakes that will give one lucky – or "unlucky" – winner and a guest the chance to experience a once in a lifetime opportunity to be Mala Suerte's date at the 12th Annual 2011 Latin GRAMMY® Awards in Las Vegas on November 10, 2011. Mala Suerte is a character from Allstate's Spanish-language advertising campaign.

The national sweepstakes, hosted on Univision.com, launched on October 12 and will be open until October 30, 2011.

"Allstate is proud to once again be a sponsor of the Latin GRAMMY Awards, and we are looking forward to providing this unique experience to one 'unlucky' winner," said Georgina Flores, marketing director at Allstate. "We also are excited – yet cautious – to bring Mala Suerte out to meet fans and celebrities. We're packing all of our favorite good luck charms and hoping for the best!"

The grand prize includes roundtrip tickets for two, accommodations in Las Vegas, and access to this year's hottest Latin celebrities – hardly unlucky circumstances! The winner and their guest will also have the opportunity to enjoy dinner and experience the celebrity carpet with Mala Suerte.

Mala Suerte is a calculating character, known for manipulating everyday circumstances to cause accidents. He has appeared in Allstate's Spanish-language advertising since January 2011 to highlight the protection, value and peace of mind Allstate provides when bad things happen. However, this is the first time he will be making a live appearance. Allstate hopes that Mala Suerte won't be the cause of any chaos during the Latin GRAMMYs. With a night full of big stars, bright lights and all of the glamour and spectacle, there is no telling what Mala Suerte might do!

Online, radio and Facebook advertising are supporting the sweepstakes. To enter, visit http://www.univision.com and enter keyword "Allstate." Fans can also go to the "Soy la Mala Suerte" Facebook page to get updates on the promotion and links to enter. Only one entry per person is allowed. For rules and the official entry form, visit http://www.univision.com, keyword: Allstate.

About Allstate

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer known for its "You're In Good Hands With Allstate®" slogan. Now celebrating its 80th anniversary as an insurer, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via http://www.allstate.com and 1-800 Allstate®.

SOURCE Allstate Insurance

Digital marketing agency, Interaktiva, is launched to serve online branding needs in U.S. and Latin America

MIAMI, FL, Oct 25, 2011 (MARKETWIRE via COMTEX) -- Urbana Creative Group, a leading full-service branding and marketing agency based in Miami, announced the founding of Interaktiva, a digital marketing firm, to serve the growing online branding needs of its customers in the U.S. and Latin America. The company is led by President and CEO Francisco Manrique, who also serves as Urbana's Principal and Chief Creative Officer. David Uribe was named Vice President, Creative Director and will be heading Interaktiva's creative department.

"Urbana saw a tremendous increase in demand for digital marketing services from its U.S. customers and international companies wanting to establish or expand their businesses in the fast-growing Latin American market," said Manrique. "We decided to create a dedicated digital marketing agency, with the goal to be a one-stop-shop for our customers and a partner for firms and agencies that don't have online capabilities.

"Interaktiva's team is creative, strategic and incredibly talented. David is a key asset to our company -- he brings extensive experience in the digital marketing industry, having worked with top international brands and creating award-winning campaigns. Under his leadership, one of our client's websites has already been nominated for the prestigious Awwwards and CSS Design Award, which recognize the best developers, designers and web agencies in the world. We look forward to bring cost-effective, attention-grabbing, tailored solutions to our customers."

David Uribe will play a key role in developing strategic, creative digital marketing solutions for business-to-business and business-to-consumer companies, and traditional advertising and PR firms. Prior to joining Interaktiva, Uribe led Universal McCann's digital marketing campaigns for SABMiller Latin America. As Digital Creative Director at Zubi Advertising he created digital marketing campaigns for Ford Motor Company, SC Johnson and American Airlines. In previous positions, he managed award-winning campaigns for Johnson & Johnson and headed the online marketing efforts for Coca-Cola and Sony Ericsson. Uribe holds a bachelor's degree in Science in Advertising from Jorge Tadeo Lozano's University in Bogota, Colombia, where he also taught. He is a frequent speaker on digital marketing and social media at top companies and conferences in the U.S. and Colombia.

Francisco Manrique is founder of Interaktiva and is responsible for setting the company's strategy and vision, and new business development. Manrique is also the Principal and Chief Creative Officer of Urbana Creative Group, a leading marketing and advertising company based in Miami, where he focuses on new business and markets development. Urbana has created campaigns for companies such as Sony, Jarden Consumer Solutions, HBO, Cinemax and Firestone, among others.

Manrique has strong expertise in generating multi-million dollar revenues for his clients by identifying new business opportunities, building effective marketing sales channels and delivering powerful and innovative messaging to companies' end markets. He has driven successful global marketing and advertising campaigns and his deep knowledge of the Latin American market has helped prominent international companies establish a strong presence in the Hispanic market. Manrique holds a Bachelor of Business Administration from the University of Miami. He was born in Caracas, Venezuela and is fluent in English and Spanish.

About Interaktiva Digital Marketing Interaktiva is a full-service digital marketing agency based in Miami. The company was launched in 2011 and offers website solutions, social media strategies, online media planning, emerging platforms, emails and CRM, and analytics and metrics services. Since its brief inception, the company has already been nominated for the prestigious Awwwards and CSS Design Award, which recognize the best developers, designers and web agencies in the world. For further information, visit the agency's website at www.interaktivaonline.com .

SOURCE: Interaktiva

Latin American Church explores digital continent

Oct 20, 2011

“The Church has to be present on the digital continent to spread the light of the Gospel of Christ, or someone else will”, says Mar Munoz-Visoso, Communications officer for the United States Conference of Catholic Bishops (USCCB).

Munoz was part of a USCCB delegation to a conference on the "Church and digital culture: new horizons for the Church's mission" organized by the Council of Latin American Episcopal Conferences or CELAM that was held this week in Santiago, Chile.

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7 young Latinos In Online Media to watch in 2012

Oct 19, 2011 | by Pablo Manriquez

Below are 7 digital Latinos (listed alphabetically by first name) establishing their cred in the online media landscape. Look for them to continue to shine in 2012.

• Adriana Maestas (Co-Founder & Editor of Daily Grito)

• Fernando Diaz (Managing Editor of Hoy Chicago)

• Kety Esquivel (Vice President for Digital Influence for Ogilvy)

• Maria Abad (Associate at Qorvis)

• Marie Dejesus (Staff Photographer at the Democrat & Chronicle)

• Nathan Olivares-Giles (Staff Writer at Los Angeles Times)

• Steve Alfaro (Director at Voto Latino)

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Hispanic shoppers attract more attention from brands, ad industry

Oct 18, 2011 | Old Navy is sponsoring a six-part online mini-novela to target Hispanics. None of the five-minute scenes will be shot in an Old Navy store but fashion is integral to the plot, Ad Age reports. The series focuses on Isabella, a fashionable but spoiled woman whom rivals try to upstage.

The series will run on Telemundo's TV network, website and mobile site as well as on Old Navy's Facebook page and its Spanish YouTube channel.

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Workshops for Latinos to join the Digital World

October 18, 2011 | EFETucson – In a world dominated by technology, there are still many Hispanics in the United States who for different reasons like the lack of economic resources, scanty knowledge of English or their age are lagging in their use of computers.

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Advertisers Miss Key Targets In Hispanic Market

Oct 17, 2011 | by Steve McClellan

Carat USA, the Aegis Group media shop, has completed a detailed new study of the Hispanic consumer segment and concluded that marketers are spending dollars against the sector in highly inefficient ways, due to continued reliance on old assumptions and outdated methods of communicating with the Latino population.

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Smartsheet's online project management app now available in Spanish

Bellevue, WA (PRWEB) October 17, 2011 - Projects know no geographical boundaries and according to leading online project management and collaboration software provider Smartsheet.com, neither should software tools. In an effort to further expand the distribution and adoption of its intuitive spreadsheet-like app, the company announced today it has released Spanish language support for its award-winning app with additional languages planned for 2012.

Spanish is the second most used language in international communication, spoken by almost 500 million people worldwide. According to research estimates, in the US alone, the Hispanic population has grown by 60% in just one decade and their buying power is expected to exceed $1.3 billion by 2013.

"Smartsheet users have always been able to input project information in any language, modifying column and row headers, discussions and related files. Now, we are pleased to meet the growing demand for Spanish with a fully localized version of Smartsheet," said Mark Mader, CEO of Smartsheet. "Using a tool in your native language is at the heart of productivity and we're confident it'll further increase collaboration between teams with different language preferences."

Staying consistent with its core philosophy of keeping the product easy to use, individual users have the ability to select their language preference in the tool. For instance, a company's project team in Chicago can use the English version while the team in Santiago opts for the Spanish version. Additionally, all menus, online help, usability tips, calendars, admin controls, reports, and related email notifications regarding project changes, update requests or status alerts are translated for a fully immersed Spanish experience.

To meet the needs of Smartsheet's growing customer base (which has increased 7x in the past 18 months), the new multilingual capabilities open the door for resellers serving the fast-growing Spanish-speaking market to sell Smartsheet.

Andrés Cargill, CEO of Solucion Orión, a Smartsheet reseller partner with offices in Chile, Colombia, Argentina, Perú and Ecuador, adds "With this latest release in Spanish, Smartsheet continues its rapid global expansion. We're excited to introduce this version to our customers and fully anticipate an uptick in adoption."

About Smartsheet

Smartsheet.com, a leading Software as a Service (SaaS) company, offers businesses an intuitive online project management and collaboration tool. The ease of use of the familiar spreadsheet-like interface, coupled with file sharing and work automation features have made it a popular and highly functional business productivity app for teams. Smartsheet is used by thousands of organizations worldwide for managing all types of work including projects and tasks, operations, sales pipelines, events, marketing campaigns and more. Today, Smartsheet is a top-ranked app in the Google Application Marketplace and is integrated with leading web services such as Google Apps, Salesforce and VMWare's Zimbra email. Located in Bellevue WA, the privately held company is backed by Madrona Venture Group, a leading venture capital firm. Visit www.smartsheet.com for more details.

SOURCE SmartSheet

Death of the Hispanic adult demo as we know it

MIAMI, Oct. 16, 2011 -- TTr3s: MTV, Música y Más, the bilingual/bicultural network for Latinos in the U.S., unveils a new comprehensive research study coined Death of the Hispanic Adult Demo as We Know It, as part of the brand’s mission to continue providing insight on the rapidly growing Hispanic Millennial generation. Since 2007, Tr3s has been leading the market’s knowledge bank on this segment, surveying nearly 10,000 Latinos 14-34 to date. The latest study reveals the implications of US-born Hispanics now dominating the 18-29 adult demographic, which are estimated to make up 65% of this demo by 2015, revolutionizing the Hispanic adult demo as we know it. Key findings were presented by Nancy Tellet, SVP of Research for Tr3s at the 2011 AHAA conference in Miami.

"This research helps us understand the massive changes taking place within the Hispanic adult segments, especially 18-34s, as US-born Hispanic Millennials begin to dominate the 18-29 segment," said Nancy Tellet, SVP of Research for Viacom International Media Networks. "We need to develop strategies that consider this demo, to better serve the Hispanic market and deliver results."

METHODOLOGY

The Death of the Hispanic Adult Demo as We Know It study reflects a comprehensive, hybrid approach to the methodology that includes traditional, non-traditional and social media techniques. Resources include national online surveys, texting and Facebook interaction, as well as local focus groups and in-home studies in Los Angeles, New York and Houston.

KEY FINDINGS

- Hispanic Millennials respect parental authority, unlike many of their non-Hispanic Millennial counterparts. And they anticipate doing the same with their children (although maybe a little less strict).

- Hispanic Millennials are living at home even longer: Large majorities of 2nd generation Hispanic Millennials live at home. A combination of the recession, the "American" delayed marriage and kids life-cycle mentality, and already having a tendency as young Hispanics to live at home longer is a recipe for a long extended stay at home ... which includes collaborative sharing among many of the responsibilities and purchasing dynamics of the household.

- Hispanic Millennials prefer old-fashioned, real life romance. They have rejected the "passionless" contractual nature of "friends with benefits" and virtual pairing trends of many overall Millennials.

- Hispanic Millennials prefer brands, but are more "Brands with Benefits" than their 1st generation counterpart especially in the food and cleaning categories. Although, Hispanic Millennials overall still prefer brands over usage of store brands.

- Hispanic Millennials have adopted American open-mindedness. They can partner up on their own terms, when they want to, how they want to and with whom they want to (even partners of the same gender). Old rules no longer apply.

- Hispanic Millennials have VERY RELUCTANTLY adopted the American "Live to Work" mentality to achieve the long term achievement goals they and their parents have for them.

- Hispanic Millennials have become the tech police with their older family members. They feel that technology is their "Millennial turf" and TRY to control and dole out technology to family members by keeping it to the basics such as texting although they admit they often do not succeed.

- Life is tough ... but Hispanic Millennials are tougher. The recession has hit them hard and their destiny may be delayed a little, but their struggles are nowhere near the struggles their parents had to go through and they made it through just fine. They have faith in their own perseverance.

- Hispanic Millennials are stressed for success. They know they will get there, but it comes with a lot of stress. The stress comes from their parents who have told them it's their duty to succeed, from non-Hispanics who tell them they can’t succeed, from the economy which isn’t providing the jobs they have worked for and finally, for most of them, they are often the first in their family to take this path and there is no roadmap for success.

- Hispanic Millennials try to be and expect others to be authentic and "real". To them, 'authentic and real' is rooted in a rejection of elitist and hierarchical culture in favor of embracing working-class values. They appreciate straight talk, "warm" interacting over "cool" and many are choosing career paths that they describe as being healers, heroes and rescuers i.e. doctors, nurses, medical lab techs, police, soldiers, firemen, small business owners, animal rescuers, teachers, social workers, etc..

- Hispanic Millennials want to stand out and be noticed ... but in a normal way. They don't want to be remembered as the "person who dances on tables". They want to be "unique" but not a "freak".

About Tr3s: MTV, Música y Más

Tr3s: MTV, Música y Más, owned and operated by Viacom International Media Networks, a unit of Viacom Inc. (NYSE: VIA, VIA.B), reaches 6.1 million Hispanic TV households (45% of US Hispanic Total TV HH) and 34 million total TV households. The network’s programming embraces the trilogy of cultures that represents Latino life – Latin American plus American equals US Latino - through original productions, key acquisitions, and content from MTV Networks’ portfolio of entertainment brands. Tr3s embraces the key lifestyle aspects of Latino identity -- milestones, making it and music -- as well as social responsibility through its initiative “Agentes de Cambio”, which tackles issues that affect Latinos today. The network also taps into the growing number of Latinos that are digitally connected through

About Viacom International Media Networks (formerly MTV Networks International)
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NYSE: VIA, VIA.B), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, non-premium Paramount Pictures branded channels, VH1, VIVA, MTVHD, TMF (The Music Factory), COLORS, Game One and Tr3s: MTV, Musicá y Mas, a channel for US Hispanic audiences. Viacom brands are seen globally in more than 600 million households in 160 territories and 34 languages via 166 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties.

SOURCE Tr3s Hispanic Millennial Study (Young Adult Millennials - 18-29)

SECONDARY SOURCES Simmons Winter 2011 12-month data

Spanish Language scholar leads development of digital tools to teach Hispanic History

Oct 16, 2011 | by David Ramirez

If Latinos don't understand the roots of their culture, how can they preserve it? Although the explanation might sound a bit more academic at times, that concern is driving scholars at the Dominican Studies Institute of the City College of New York to develop new digital technology for studying Spanish writings from the Americas' colonial era.

Their prototype is called the Spanish Paleography Digital Teaching and Learning Tool. 

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Atlanta SEO company Vayu Media launches Spanish SEO Business Unit

Atlanta, GA (PRWEB) October 14, 2011 - The Hispanic population has grown by 43% in the last 10 years according to the US Census Bureau (2010) and at the same time the Hispanic and Latino market has grown as well. The purchasing power of the Spanish speaking population has increased exponentially. The Hispanic population has adapted to the American shopping habits. According to many studies, this trend will continue and accelerate in the next 10 years.

Vayu Media, the leading Atlanta SEO company is ceasing this growth opportunity by launching its Spanish SEO business unit. The Spanish speaking population mostly prefers to search in their native language. Vayu Media has appointed Yelicsa Corredor to lead the Spanish SEO efforts and to help grow Vayu Media's market share in this business segment.

"The Hispanic population buying power has reached $860 billion a year, a figure that is predicted to exceed $1.3 billion in 2012. You can't deny this trend and we want Vayu Media to be a full service internet marketing provider. We can't do this by ignoring such an important segment of the population. We're excited about Yelicsa Corredor's efforts so far and believe she will be the corner stone of our strategy" explained Konrad Rzasa, CEO of Vayu Media.

Yelicsa Corredor joined the Atlanta SEO company from their Vayu Media Colombia offices in July of 2011. She graduated from Santo Tomas university in Bucaramanga, Colombia with an International Business degree. Before joining the Atlanta office of Vayu Media, Yelicsa spent 6 months at the Vayu Media Colombia office.

If you're interested in Hispanic SEO & Marketing please contact Vayu Media.

About Vayu Media:

Vayu Media is a leading Atlanta based search engine optimization and search engine marketing company that delivers a growth and ROI to companies nationwide. The company offers SEO, Social Media, Mobile, Display Advertising, PPC, Ecommerce and Web Design strategies.

SOURCE: Vayu Media

Chino y Nacho countdown to their album release exclusively on Terra's Entertainment YouTube Channel

Terra, a global digital media company and content producer with a presence in 18 countries, is streaming an exclusive album release countdown with Chino y Nacho via YouTube, the largest video sharing community in the world, on the Terra Entertainment USA channel. Chino y Nacho will be counting down until Tuesday, October 18th, the date of the release of their new album "Supremo," by sharing their new songs exclusively with Terra users that cannot be heard anywhere else.

"El Poeta," the first official single released from the new album, has become a hit on radio stations throughout the US, Puerto Rico and Latin America. The album features artist collaborations with popular tropical singer Luis Enrique and British artist Jay Sean. These songs will be featured on the countdown and Chino y Nacho will explain the stories behind the songs on "Supremo."

"Terra strives to provide its users the best online entertainment content and we are proud to share exclusive content of artists like Chino y Nacho with our users and continue to make the content more accessible to them," said Ingrid Otero, Director of Programming for Terra USA. "As one of the leading Internet video content producers for the US Hispanic market and Latin America, it is important for us to make our content available through multiple platforms," added Otero.

Terra continues expanding its content on YouTube since the initial partnership was announced in April with Terra Deportes USA and has since been incorporating content from some of its most popular channels: Deportes, Música, and Entretenimiento. Terra's entertainment video content in Spanish and English is available for millions of YouTube users through the co-branded site which links back to Terra, offering users access to the latest in entertainment, celebrity gossip, Latin music and much more every day. The site will feature Terra's more than 10 original franchises including weekly shows such as Music City, Movies with Maria, Estilo Máximo and Mundo de Famosos as well as Terra Music live performances, special event coverage and hundreds of exclusive interviews and videos with artists like this week's countdown with Chino y Nacho.

Watch Chino y Nacho premiere a new song daily until the release of "Supremo" at http://www.youtube.com/terraentertainmentus

About Terra
Terra is a global digital media company and content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community. Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions of U.S. Hispanics and provides comprehensive solutions for advertisers seeking exposure among this key demographic. In Latin America, Terra is the region's leading Internet company, with 81 million unique visitors per month. Terra was most recently named by Fast Company in their ranking of list of Most Innovative Companies in the World as pioneering company in music.

SOURCE: Terra

Multiethnic communities and mobile marketing

Oct 12, 2011 | by Megan Smith

According to the Pew Hispanic Center, 85% of native-born Latinos older than 16 years of age use the Internet, and 78% of native-born Latinos ages 25 to 34 who have Internet access use social networking sites such as Twitter, YouTube, and Facebook.

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Oscar Mayer launches Hispanic Facebook App

Oct 7, 2011 | by Karlene Lukovitz

Kraft Foods' Oscar Mayer Delifresh brand has launched a "Sandwichemos" app on Comida Kraft's Facebook page.

The app encourages Hispanic consumers, who highly value using food/meals to bond with family and friends, to connect with the brand by building virtual sandwiches.

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Telemundo launches YouTube Telemundo and mun2 Channels

MIAMI, Oct 05, 2011 (BUSINESS WIRE) -- Telemundo announced today that it will launch two YouTube channels dedicated exclusively to Telemundo and mun2 content. The two YouTube channels, designed to promote viewership on its linear networks, will feature clips and short-form programming.

In a network first, Telemundo weekly novela summaries will be available with English subtitles, designed for the Spanish and bilingual novela fan, as well as daily novela clips in Spanish. Additionally, Telemundo will launch the YouTube mun2 channel, which will include mun2 promotional clips and mun2.tv original bilingual content.

"We are thrilled that our platform will help create and foster connections between Telemundo's wonderful content and the large and dynamic group of Hispanic users currently active on YouTube," said Rodrigo Velloso, head of Hispanic and Latin American content at YouTube.

"We are excited to partner with YouTube to share clips of Telemundo's compelling original content with an even broader online audience," said Peter Blacker, executive vice president, digital media & emerging business, Telemundo. "We know our fans are tremendously engaged with video content, and dedicated network channels on YouTube will allow the networks to connect with current fans of our programming, while attracting a new fan base as well."

In August 2011, Telemundo.com ranked as one of the top three most "engaged" video experiences among all television networks, regardless of language, according to comScore. The site also ranked highest for "viewers" engagement among other Spanish-language websites, as measured by the number of videos per viewer, minutes per viewer, minutes per visit and total minutes.

Telemundo.com is one of the top three television network websites across several key categories. The site reports an average of 22.8 videos per viewer and 83.1 minutes per viewer. Telemundo.com delivered more than double the number of videos per viewer than Univision.com, as well as almost five times more minutes per viewer, three times more minutes per visit, twice the number of minutes per video and 17MM more total minutes spent with video.

About Telemundo

Telemundo's multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo's original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv ; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

About YouTube

YouTube is the world's most popular online video community allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.

SOURCE: Telemundo

New technology helps Hispanics trace their roots

Oct 05, 2011 | by Laura Wides-Munoz

MIAMI—Programs such as NBC's "Who Do You Think You Are?" and PBS' "Faces of America" are helping fueling the trend in genealogy. But for many Hispanics, tracing the family tree hasn't been so easy.

Now that's changing for America's largest minority group as a wealth of genealogical data, including a landmark 1930 census in Mexico, is going online. Discovering information about one's great-great grandparents and other relatives could be keystrokes away for many of the nearly 32 million Mexican-Americans -- a group long left out of the sleuthing done largely by European-Americans and some African-Americans.

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Quepasa launches Pan American Games Contest in partnership with Hispanic digital media company Terra

WEST PALM BEACH, FL, Oct 03, 2011 (MARKETWIRE via COMTEX) -- Social media technology company, Quepasa Corporation QPSA -16.57% , owner of popular Latino online social network Quepasa.com and social media advertising solution Quepasa Contests, today announced the launch of the Terra Pan American Games Contest on Quepasa.com and Terra.com. The social media contest follows the recent announcement of a broader partnership between both digital companies, which made Terra the newest revenue and content sharing partner of the Quepasa Contests platform which also includes the distribution of Terra's original video content on Quepasa.com.

The Pan American Games Contest is designed to drive viral awareness of one of the most important sporting events in the Americas, the XVI Pan American Games taking place in Guadalajara from October 14th through the 30th. The Pan American Games Contest invites participants to "Tell us why your country will win at the Pan American Games" and share their entries virally for an opportunity to win a trip to the event. The participant that drives the most viral activity to his/her entry, including views, votes, comments and social shares, will win the grand prize, and ten runners-up will win jerseys of their favorite team. Terra has online distribution rights to the Pan American Games and has launched this Quepasa Contest in conjunction with their coverage of the event.

"We are thrilled to help Terra drive awareness of such an important regional event using our Quepasa Contests product," noted Quepasa CEO John Abbott. "The Quepasa Contests offering fits well with Terra's target audience and goals. We're excited to welcome Terra as both a customer and partner of this innovative product, and we look forward to reaping the benefit of a strategic partnership with such a force in Latin media."

To participate in this exciting contest, enter at http://www.terra.com/deportes/win-a-trip-to-guadalajara/ or http://www.quepasa.com/terrapanamericangamescontest/ .

About Quepasa Corporation 

Quepasa Corporation QPSA -16.57% is a social media technology company focused on Latin audiences worldwide. Quepasa owns and operates Quepasa.com, a leading social networking website, Quepasa Games, a social gaming studio, and Quepasa Contests, a cross platform social media advertising solution. Quepasa brings the best of the social web to over 40 million global users, inviting them to play, flirt and win through fun and distinctly Latin online experiences. Quepasa is headquartered in West Palm Beach, Florida with offices in Los Angeles, California, Hermosillo, Mexico, and Curitiba, Brazil. For more information about the company, go to www.quepasacorp.com .

SOURCE: Quepasa Corporation

Cisneros hires MySpace alum

Oct 02, 2011 | by Ed Waller

The Cisneros Group, which houses Latin American TV channel Venevision and distributor Venevision International, has hired a VP of digital media.

Victor Kong will be based in Miami and will report to Miguel Dvorak, president and chief operating officer of Cisneros Group. Kong will be responsible for establishing business strategies for new ventures and opportunities in the digital world.

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AT&T U-verse Expands Hispanic VOD Offering

Sep 30, 2011 | by George Winslow

AT&T U-verse had added additional Latin-music themed content to its On Demand En Espanol TV offering.

The new content builds on a number of recent partnerships with the Latin music industry and recording artists to offer a series of private concerts, behind-the-scenes clips, rehearsals and interviews from popular Latin recording artists.

In addition to the expanded on demand content for TVs, subscribers will also be able to access material online and via mobile devices.

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