Nestle's new "Construye el Mejor Nido" ("Create the Best Nest") program supports Hispanic Heritage Month

GLENDALE, Calif., Sept. 29, 2011 -- /PRNewswire/ -- The United States is undergoing the most dramatic demographic shift in over a century. The 2010 Census numbers show there are approximately 50MM people of Hispanic descent living in the United States, which represents 16% of the total U.S. population. To reach these consumers, Nestle USA has launched Construye el Mejor Nido ("Create the Best Nest"), a new communication platform that uses Nestle's nutrition, health & wellness expertise to help Hispanic consumers nurture a fulfilling family life.

"Hispanic Heritage Month is the perfect time for Nestle USA to reaffirm its strong history of awareness, trust and expertise among Hispanic consumers," said Juan Motta, head of Nestle's Emerging Markets division. "This awareness and trust stems from a strong emotional connection with authentic Nestle brands in consumers' home countries such as NESCAFE®, ABUELITA®, NIDO® and LA LECHERA®. Construye el Mejor Nido provides consumers with information on familiar brands, as well as with other Nestle brands available in the U.S. such as JUICY JUICE® and STOUFFER'S®."

The Construye el Mejor Nido platform includes the following elements:

• Spanish-Language Television: 76% of Hispanic consumers watch Spanish language television. Three emotional television ads were developed to demonstrate how Nestle products fit into Hispanic consumers' everyday life and help them to nurture their family's lives. The ads also leverage and reinforce Nestle's iconography of the "nest" in the Nestle corporate logo which conveys family, trust and well-being to Hispanics. This is the first time that this has been brought to life in the U.S.

• Social Media: Facebook reaches 98% of Hispanic women 35-49 who go online. Facebook.com/ElMejorNido was created so that consumers can engage with the brand and each other, find cultural connection and share recipes and tips. The Facebook page also features contributions from Hispanic bloggers who represent a variety of Latino backgrounds.

• Bilingual Lifestyle Website: 52% of Hispanics are online, and 47% visit Spanish-language sites daily. A new bilingual website, www.ElMejorNido.com, is designed for Hispanic families and features Hispanic bloggers and tips, articles, recipes and videos on food, wellness, culture and parenting. The site provides families with the tools to "create their best nests," and includes an option for visitors to opt-in to receive ongoing communications that provide nutrition tips, new product introductions, ideas for connecting with their culture and special offers.

• In-Store Marketing: Research indicates that Hispanic consumers shop multiple channels each week, so Construye El Mejor Nido will reach Hispanic shoppers in both independent and mainstream stores through culturally relevant in-store circulars, bilingual door hangers, and recipe booklets.

• Engaging Sampling: Sampling is an important means for consumers to try new products. Nestle is partnering with Hispanic families as part of their real life celebrations via the distribution of "Fiesta Packs" filled with Nestle products, recipes, and party supplies. The packs provide consumers with high value samples, while introducing them to new products.

Construye El Mejor Nido has been well received by consumers, with traffic to the website and Facebook page exceeding expectations. This is in large part due to the credibility and strong equity that the Nestle name has with consumers. This new program marks many firsts for Nestle including:

• 1st integrated multi-brand platform that crosses both consumer & shopper in the U.S.

• 1st time Nestle USA will invest behind the Nestle brand in a corporately branded TV campaign

• 1st time Nestle iconography of the "nest" is leveraged and brought to life in the U.S.

• 1st time Nestle USA will leverage its strong equity and drive associations between the Nestle brand and individual brands

For more information, visit elmejornido.com or Facebook.com/ElMejorNido.

About Nestle USA

Named one of "The World's Most Admired Food Companies" in Fortune magazine for fourteen consecutive years, Nestle provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestle® Toll House®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That's what "Nestle. Good Food, Good Life" is all about. Nestle USA, with 2010 sales of $10.4 billion, is part of Nestle S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2010 sales of $105 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

All trademarks are owned by Societe des Produits Nestle S.A., Vevey, Switzerland or are used with permission.

SOURCE Nestle USA

Lopez Negrete Communications wins Top Digital Marketing Honor

HOUSTON, Sept. 29, 2011 /PRNewswire/ -- Lopez Negrete Communications, the largest independent, Hispanic owned and operated marketing agency, has been recognized for its excellence in Website development and honored with a WebAward by the Web Marketing Association in the category of Best Internet Service Provider Website, for its work on EnciendeteFiOS.com, Verizon Telecom's Hispanic Website.

"This award is a testament to the evolution of Lopez Negrete into a 'connected agency.' Not only does this showcase best-in-class digital development capabilities, but the awarded work is the result of a system working flawlessly from digital research and planning, through digital creative and into full-scale digital development," said President, CEO and Chief Creative Officer Alex Lopez Negrete. "Ours is not a Hispanic agency trying to do digital work for its clients. Rather, we are a Hispanic agency that has worked diligently to develop a full-service digital unit. When you are sitting at the table with the major digital agencies in the general market, there is no way around it. Your clients have high expectations, and you need to deliver."

The EnciendeteFiOS.com user experience and information architecture were designed upon defining the Hispanic consumer target's technographic profile, which was developed jointly by Lopez Negrete Communications and Forrester Research. Hence, the Website is a fully bilingual interactive Web experience that breathes life into the benefits of Verizon's fiber-optic technology, FiOS, launching users into a world presented in their preferred Spanish or English language, with interactive dialogues, video testimonials and editorial content. 

EnciendeteFiOS.com creates a user experience that drives purchase intent, guiding the consumer with intuitive tools, including a custom-built "Advisor" module that allows customers to determine the service package that best suits their lifestyle.

"While there are important and significant nuances in the way in which Hispanics interact digitally with brands, there is no secret to producing successful work as long as you design the experience with a clear and truthful customer journey in mind. In this specific case, research and planning informed the necessary insights to provide a passionate, tech-savvy segment of the Hispanic audience with a relevant and engaging, yet simple interface," said Leonardo Basterra, executive director of digital at Lopez Negrete. "EnciendeteFiOS.com breaks from industry standards by bringing human elements to products and services that traditionally rely on features and functionality to drive consumer preference. And, it vividly demonstrates how FiOS enhances a dynamic and passionate lifestyle."

The Web Marketing Association is the producer of the WebAward and announced winners September 14. Entries are judged on the criteria of design, innovation, content, technology, interactivity, copywriting and ease of use. Only one best Website award is given for each industry.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Website development and marketing on the Internet. Since 1997, the Web Marketing Association's annual WebAward Competition (www.webaward.org) and Internet Advertising Competition (www.IACAward.org) have been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 15th year, the WebAward Competition has become the premier event for Web developers and marketers worldwide.

About Lopez Negrete Communications, Inc.

Lopez Negrete Communications, Inc. is an independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas, with a second office in Los Angeles, California, the company's billings are $160 million. Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to industry leaders, including Wal-Mart Stores, Inc., Bank of America, Verizon Communications Inc., Georgia-Pacific (Quilted Northern), Kraft Foods (Kraft Singles, Maxwell House), MillerCoors (Miller Lite), NBC Universal Motion Pictures Group, Dr Pepper Snapple Group, Tyson Foods, Sonic Drive-Ins, and others. With over 200 employees, Lopez Negrete Communications, Inc. is a proven leader in providing fully integrated national Hispanic marketing and communications services. For more information, go to www.lopeznegrete.com.

SOURCE Lopez Negrete Communications

Facebook Mobile Chief Vague on Relationship With Apple Erick Tseng predicts Facebook will soon be 'a mobile company'

Sep 28, 2011 | by Anthony Ha

Erick Tseng, head of mobile products at Facebook, answered questions at the Mobilize conference in San Francisco on Tuesday—but when Apple came up, he became noncommittal.

First, Tseng was asked about Twitter's integration with the latest version of Apple's mobile operating system, iOS 5. Tseng praised iOS 5 as a "great platform," but he said he "can't speak" about why it doesn't offer similar integration with Facebook. 

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HolaDoctor® and 3Cinteractive® publish white paper on the tremendous potential of mobile to improve the health of Hispanics and reduce health care spending

ROSWELL, GA and BOCA RATON, FL (PRWEB) September 27, 2011

HolaDoctor®, a global leader of Hispanic health programs, products and services and 3Cinteractive®, a leading provider of mobile software and services for the Fortune 1000, announced the release of a white paper on the promise and potential of using mobile communication for improving the health of U.S. Hispanics. The paper entitled, "Improving the Health of Hispanics Using Mobile Technology", provides an overview of mobile health (mHealth) and why it is uniquely appropriate for the Hispanic population. The paper addresses the pros and cons of available mobile technologies, presents a case study of the ROI for improving medication adherence among Hispanic diabetics using mHealth, and provides a live, custom mobile demo.

During the past decade, the nation's Hispanic population has grown to 50.5 million, making it the largest minority population in the U.S. and the country's fastest growing demographic group. Hispanics have higher rates of certain costly chronic conditions (e.g. diabetes) and significantly lower medication adherence -- a combination that is leading to increased medical costs for employers, health plans and governmental programs. In addition, the severe shortage of trained, culturally and linguistically competent healthcare providers represents a significant barrier to effectively serving this burgeoning population.

On the positive side, mobile technologies and health-related mobile initiatives have been embraced by Hispanics. Almost 90% of Hispanics own a mobile phone and 45% own a smartphone, versus 27% for whites. Nearly twice as many Hispanics have used their mobile device to look for health information and Hispanics are much more receptive to receiving health related text messaging than non-Hispanics. The white paper highlights the potential of mobile to help change behavior by delivering personalized, highly tailored communications via a platform widely used and highly trusted by Hispanics.

"Our paper provides an easy-to-understand update on the fast evolving field of mobile health and clear guidance on the innovative strategies that healthcare companies can use to impact behavior among Hispanic patients via mobile platforms," said Dr. Dirk Schroeder, Executive Vice President at HolaDoctor, as well as a lead author of the paper. "Improved medication adherence through mobile-based communications personalized to the linguistic and cultural preferences of Hispanic patients, for example, will lead to better health outcomes and reductions in health care spending."

"Public and private health plans are all looking for innovative solutions to reduce the incidence of diabetes and more effectively manage it. Absent innovations like mobile health, a third of the U.S. population born this past decade will have diabetes in 35 years. This is an exciting new approach to address the diabetes epidemic," said Dr. Kenneth Thorpe, Professor of Health Policy at Emory University and co-author.

"Achieving appropriate access to care, diagnosis of disease, and successful intervention requires effective communication between providers and patients. To communicate effectively, we must meet people where they are, both culturally and physically," added Barry Hix, General Manager of Healthcare Solutions at 3Cinteractive, and co-author of the paper. "There is great potential for healthcare leaders to improve clinical and economic outcomes by creating and sustaining a meaningful conversation with Hispanics via their mobile phone."

"Improving the Health of Hispanics Using Mobile Technology," (PDF) is available for download on 3Cinteractive's website.

About HolaDoctor®

HolaDoctor® a global leader of Hispanic Health programs, translation, marketing and related services for healthcare businesses and Hispanic consumers. Since its founding in 1999, HolaDoctor® has built a database of over one million Hispanic consumers with their individual health profiles; developed and operates over 500 multilingual healthcare websites; translated over 100 million words of healthcare content; and developed evidence-based obesity prevention and education programs that have been implemented at a state-wide level. Today, with offices in the United States and Latin America, as well as an extensive network of translators worldwide, HolaDoctor® delivers innovative and culturally appropriate solutions to the global marketplace.

About 3Cinteractive®

3Cinteractive® provides integrated mobile software and services that help businesses communicate with consumers on their mobile device. Our mobile business solutions improve efficiencies by extending operational and CRM processes to the mobile channel. 3Ci's cloud-based mobile platform - Switchblade® - allows businesses to deliver mobile solutions on any handset or carrier, using integrated mobile technologies such as messaging, voice, mWeb and smartphone apps. And our XaaS services suite makes it easy for businesses to deploy and maintain effective mobile business solutions. 3Ci is an active member of the CTIA and Mobile Marketing Association and is listed as one of the top ASPs by the Common Short Code Administration.

Clear Channel and Univision Partner to Extend Univision Radio Stations to the New iHeartRadio

NEW YORK, Sep 27, 2011 (BUSINESS WIRE) -- --Univision Fans can Listen to Some of the Most Popular Hispanic Radio Personalities, including Omar & Argelia, Dra. Isabel, Luis Jimenez, Piolin, Javier Romero and others on the New iHeartRadio Platform

Second graph, second sentence of release should read: The New iHeartRadio is Clear Channel's free, industry-leading digital radio service that offers more than 800 broadcast radio and digital-only stations from 150 cities plus the ability to create custom radio stations, delivering listeners everything they want all in one fully integrated service. 

Programming from the country's leading Spanish-language radio stations will stream wherever iHeartRadio is available, including web, mobile and automobile.

Univision fans can listen to some of the most popular Hispanic radio personalities, including Omar & Argelia, Dra. Isabel, Luis Jimenez, Piolin, Javier Romero and others on the new iHeartRadio Platform

Clear Channel Radio, the leading media company in America with a greater reach than any other radio or television outlet, and Univision, the leading media company serving Hispanic America, today announced that Univision Radio will become a major provider of Spanish-language radio content on iHeartRadio, extending Univision Radio's popular 70 radio stations programming, including streaming of 45 stations, to the New iHeartRadio platform wherever it is available, including the Web, mobile and automobile.

This strategic partnership marks the first third-party distribution relationship for iHeartRadio, and enables its platform to better reach an important listening audience. The New iHeartRadio is Clear Channel's free, industry-leading digital radio service that offers more than 800 broadcast radio and digital-only stations from 150 cities plus the ability to create custom radio stations, delivering listeners everything they want all in one fully integrated service. Clear Channel released the official New iHeartRadio on September 23 at the iHeartRadio Music Festival in Las Vegas.

Univision Radio is the leading Spanish-language radio group in the U.S. with 70 stations in 17 markets, including Puerto Rico, reaching over 16 million unduplicated listeners each week. Univision Radio covers nearly 70 percent of the country's Hispanic population, plus it is the only Spanish Radio operator in 14 of the top 15 Hispanic markets. In fact, Univision Radio had the No. 1 Spanish-language radio stations in 11 of 12 PPM markets for the month of August. Univision Radio is also currently streamed over each of its station's Websites accessible via UnivisionMusica.com and on mobile via its Univision Radio app.

Starting later this year, iHeartRadio users and Univision Radio fans will be able to use the New iHeartRadio to tune in to Univision Radio's range of engaging music, sports and talk formats as well as the leading Spanish AM and FM radio personalities, including:

•  Omar & Argelia, No. 1 rated morning radio show in Los Angeles

•  Dra. Isabel, the angel of the airwaves

•  Piolin, one of the most popular morning radio personalities in the country

•  Luis Jimenez, renown host of "The Luis Jimenez Show"

•  Raul Brindis (y Pepito), host of Houston's top-rated Latino morning show

•  Javier Romero, the king of Miami Latino morning radio

"By adding stations from Univision Radio, the leading Spanish-language radio group in the U.S., to the iHeartRadio platform, this agreement will allow us to make iHeartRadio a more complete offering for our users," said Bob Pittman, Chairman of Media and Entertainment Platforms for Clear Channel. "This agreement highlights our strategy of providing the most complete array of radio stations imaginable, and it's one more validation of our platform that Univision Radio is joining iHeartRadio."

"This partnership provides a great opportunity for us to expand our reach and grow the audience for Univision Radio's programming beyond our own online and mobile platforms through iHeartRadio, providing yet another avenue for fans to listen to their favorite stations no matter where they connect from," said Kevin Conroy, President of Univision Interactive Media.

Jose Valle, President of Univision Radio added, "We are excited to be leading the way as iHeartRadio's first third-party distribution partner. Extending the reach of our popular Univision Radio content and Hispanic America's favorite personalities reinforce our ongoing commitment to reaching our community across platforms."

Univision Radio's music/talk/sports programming spans a wide range of formats that resonate deeply with Hispanic listeners, including:

•  Adult Contemporary -- Romantica, Ballads, International Pop Hits and Top 40 Hits

•  Regional Mexican -- Banda, Ranchera, Mariachi and Nortena

•  Tropical -- "Latin Rhythmic" music from the Caribbean, including Salsa, Merengue and Reggaeton

•  Tejano -- A cross between contemporary Rock, Ranchera and Country

•  Spanish Rhythmic and Spanish Contemporary

With 50 million listening hours a month and 34 million downloads of iHeartRadio mobile apps, Clear Channel is already one of the most popular digital music destinations.

About Clear Channel Radio

With 237 million monthly listeners in the U.S., Clear Channel Radio has the largest reach of any radio or television outlet in America. Clear Channel Radio serves 150 cities through 850 owned radio stations. The company's radio stations and content can be heard on AM/FM stations, HD digital radio channels, Sirius/XM satellite, on the Internet at each station's web properties and iHeartRadio.com, and on the iHeartRadio mobile application on iPads and smartphones, and used via navigation systems from TomTom, Garmin and others. The company's operations include radio broadcasting, online and mobile services and products, syndication, music research services and independent media representation. Clear Channel Radio is a division of CC Media Holdings, Inc. CCMO -14.60% , a leading global media and entertainment company. More information on the company can be found at www.ccmediaholdings.com .

Follow us on Twitter at twitter.com/iHeartRadio

Like us on Facebook at facebook.com/iHeartRadio

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the premier media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 97% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 86% of U.S. Hispanic households; Univision Cable Networks, including Galavision, the country's leading Spanish-language cable network, and a suite of six cable offerings - De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Clasico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics; Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net .

SOURCE: Clear Channel Radio

Focus Latino: Is Your Business Ready for the Hispanic Online Mark

March 2011. Hilton New York.

There are approximately 30 million internet users in the U.S. alone and close to 200 million in Latin America. The Hispanic online market is booming at an amazing rate and the question is: Is your business ready? Identify and measure your website's ability to turn Hispanic visitors into customers, members, or subscribers. We will evaluate the quality of your website and let you find out if your online strategy is Hispanic friendly. We will give recommendations on marketing and conversion optimization strategies. Get ready for the Hispanic online market boom now, so you can watch your consumer base grow.

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Disney Latin America sees record web users

Sep 24, 2011 | by Iñaki Ferreras

Disney Latin America's Spanish and Brazilian websites, Disneylatino.com and Disney.com.br, reached a record audience last July and August with more than 10 million unique users. This figure means the company is growing progressively since last April, according to its executives.

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Comcast's Gonzalez says change will come to Hispanic lineup

Sep 23, 2011 | by Kent Gibbons

Comcast's international-content director assured a panel of Hispanic programmers that the top cable operator will bring in new Spanish-language channels, though those channels are not likely to break into the broadest digital tiers.

"Some difficult decisions will be made on the programming slate," Homer Gonzalez III said during a distribution-focused discussion in which he was the only distributor represented.

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Universal Music Group named Best in Cross-Channel Marketing for Email, Social Media Campaign

September 14th 2011 | Global interactive marketing provider ExactTarget awarded Universal Music Group (UMG), the world’s leading music company, the Cross-Channel Marketing Campaign of the Year today for its integrated email and social media efforts for recording artist Lil’ Wayne.

The top honor in ExactTarget’s annual Subscribers Rule Awards, Universal Music Group’s award-winning campaign was selected from entries around the globe for its integrated Facebook and email campaign that added more than 6,000 Facebook fans and more than 400 email subscribers in less than three weeks.

“Subscribers Rule Award recipients represent the best in interactive cross-channel marketing,” said Scott Dorsey, ExactTarget cofounder and chief executive officer. “From delivering seamless brand experiences across interactive channels to powering dynamic mobile campaigns, these award-winning marketers are setting a new standard for marketing and transforming the way brands interact with consumers online.”

The annual Subscribers Rule Awards recognize the industry’s top interactive marketing programs for their commitment to honor customer preferences, improve subscribers’ lives and for delivering relevant content.

This year’s award recipients include:

• Boys & Girls Club of Greater Scottsdale (SpinSix client) (Permission-Based List Growth) – posted subscriber list growth of more than 15X through revamped segmentation campaign.

• Brand Muscle (Embedded Partner of the Year) – created more than 400 customized microsites that deliver customized, up-to-the-minute rate plan and discount information to employees of some of the largest corporations in the U.S.

• Digital Evolution Group (Reseller Partner of the Year) – Eight-year ExactTarget reseller and premier Consulting Partner delivering services to ExactTarget's clients across the country.

• Hardee’s (Best Social Media Campaign) – engaged thousands of fans across Facebook, Twitter and YouTube to celebrate the company’s 50th anniversary.

• Helzberg Diamonds (Digital Evolution Group client) (Best Email Design) – implemented an email campaign that included animated, personalized and horizontal email design.

• Liberty Mutual Insurance (High Five Marketing client) (Best Email Campaign: B2C) – encouraged community participation in an online program through a fully-integrated email campaign, resulting in more than $500,000 donated over four years for responsible youth sports organizations.

• Medica Health Plans (Best Email Campaign: B2B) – allowed employers to send customized emails to employees, increasing customer satisfaction.

• Spherion (SFN Group) (Best Mobile Campaign) – provided custom job alerts via mobile - welcomed more than 11,000 opt ins in first week of the campaign.

• Teachers Credit Union (Best Email Campaign: SMB) – took quarterly communications to members from offline to online, streamlining information delivery.

The awards are the namesake of ExactTarget’s Subscribers Rule philosophy aimed at educating marketers on the importance of respecting subscriber preferences when sending marketing messages.

Companies received the awards on the main stage of ExactTarget’s annual user conference Connections ‘11, the world’s largest gathering of interactive marketers. More than 3,000 are attending the three-day conference in Indianapolis that features addresses by Wikipedia founder Jimmy Wales, award-winning journalist Soledad O’Brien and more than 50 interactive breakout sessions ranging from marketing best practices to building cross-channel marketing campaigns.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com.

About Universal Music Group

Universal Music Group is the world’s leading music company with wholly owned record operations or licensees in 77 territories. Its businesses also include Universal Music Publishing Group, the industry's leading global music publishing operation.

Universal Music Group's record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Show Dog-Universal Music, Universal Music Latino, Universal Republic and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG’s catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; and Twenty-First Artists, its full service management division.

Universal Music Group is a unit of Vivendi, a global media and communications company. 

SOURCE ExactTarget

Terra launches ¡Herencia Hispana!

Sep-22-2011 | Terra, a global digital media company and content producer with a presence in 18 countries launched a site special Herencia Hispana (Hispanic Heritage) on the Vida y Estilo (Life & Style) channel in honor of Hispanic Heritage Month. The special will stay active throughout 2012 honoring notable Hispanics in the world of fashion, sports, music, politics y mucho más!

Sponsored by Toyota and The U.S. Air Force, among others, the site offers Terra users a variety of original multimedia content including polls and video interviews relevant to the Hispanic experience.

"Terra's annual Hispanic Heritage Month site special celebrates our user's uniqueness and diversity while highlighting our impact on the American experience. This year's platform provides our audience with exclusive content and new interactive features," said Fernando Rodriguez, CEO of Terra USA.

Terra's tailored coverage includes exclusive video interviews with key personalities from the Hispanic community who are making an impact and creating real change in their communities. This year, Terra will continue the tradition of highlighting the achievements of an up-and-coming or established Latino by naming them "Hispanic of the Year". Building upon this momentum, Terra will continue to highlight the contributions of Latinos from all walks of life in a monthly series honoring one individual. At the end of 2012, Terra's users will have the opportunity to choose the "Hispano del Año" via an interactive cross-platform initiative.

"We are thrilled to be a part of the Terra Hispanic Heritage platform. We are committed to the Hispanic community and we believe in supporting programs that align with our corporate priorities. We celebrate Hispanic Heritage Month and stand beside this demographic who have been loyal to Toyota for many years," said Kimberly Kyaw, Senior Media Strategist, Toyota Corp.

The site can be accessed at and will also be available for mobile devices and tablets.

About Terra
Terra is a global digital media company and content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community. Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions of U.S. Hispanics and provides comprehensive solutions for advertisers seeking exposure among this key demographic. In Latin America, Terra is the region's leading Internet company, with 93 million unique visitors per month. Fast Company recently named Terra in their ranking of The Most Innovative Companies in the World in music.

BuscaTuFranquicia.com launches Franchise4Hispanics.com to reach Hispanic entrepreneurs

MIAMI, FL, Sep 22, 2011 (MARKETWIRE via COMTEX) -- BuscaTuFranquicia.com is pleased to announce that they have launched Franchise4Hispanics.com, a full English-language version of the company's highly praised website. The Spanish-language version of the website was initially launched in mid-February 2010 and has quickly become the leading franchise opportunities directory for US Hispanics.

With this new website development, BuscaTuFranquicia.com now allows Hispanic entrepreneurs, regardless of their language preference, to connect directly with franchise companies that are interested in recruiting Hispanic franchisees. Since its initial launch in 2010, thousands of leads have registered monthly by BuscaTuFranquicia.com from 47 of the 50 states, including Florida, Texas, California, New York, Georgia, New Jersey, Illinois and Virginia. Now, with the new addition (Franchise4Hispanics.com), BuscaTuFranquicia.com expects a rise in the amount of traffic and the number of prospects coming from English-preferred and English-dominant Hispanic entrepreneurs.

According to Jose Torres, Principal with BuscaTuFranquicia.com, "Latinos represent by far the fastest growing segment of the US population. With Franchise4Hispanics.com, we can now reach the entire spectrum of Hispanic entrepreneurs, regardless of their language preference or dominance when they are doing their Internet search to find best franchise opportunities."

BuscaTuFranquicia.com / Franchise4Hispanics.com feature some of the very best franchise and business opportunities for Hispanics in various sectors. Prospects can search by franchise category, by State, and by level of investment to learn more information about what, how, and where to open their business.

If you're a US Hispanic or Latino, have an entrepreneurial mind and are searching for the right franchise, view our list of top franchise opportunities for Hispanics. If you're a franchise and trying to boost your franchise sales among this fast growing market, contact BuscaTuFranquicia.com to receive advertising opportunities.

About BuscaTuFranquicia.com / Franchise4Hispanics.com:

BuscaTuFranquicia.com was launched by MFV Expositions and Hispanic Online Corp. in 2010 and has quickly become the leading franchise opportunities directory for US Hispanics. With Franchise4Hispanics.com, the Group now reaches the entire spectrum of US Hispanics, which accounts to 50.5 million according to the most recent US Census. For more information visit: www.BuscaTuFranquicia.com or www.Franchise4Hispanics.com

SOURCE: BuscaTuFranquicia.com

White House hosts Yahoo! in first-ever Hispanic Online Roundtable with President Obama

SUNNYVALE, Calif., Sep 21, 2011 (BUSINESS WIRE) -- As part of Hispanic Heritage Month, Yahoo! Inc. , the premier digital media company, will live-stream the first-ever Hispanic-focused online roundtable with President Barack Obama, giving people the opportunity to submit questions to the president on the issues that are important to them.

Moderated by Jose Siade, Yahoo!'s editor-in-chief for U.S. Hispanic and Latin America, the live roundtable will be webcast from the White House on September 28, and will focus on issues that matter to Hispanics, including the economy, education, health care, and immigration, as well as many other important issues.

Yahoo! will moderate the session and ask questions from Yahoo! users. AOL Latino / HuffPost Latino Voices and MSN Latino will also participate in the roundtable.

People can submit their questions to President Obama from now until Monday September 26 at 6 p.m. EDT by visiting Yahoo! en Espanol Respuestas or http://espanol.docs.yahoo.com/pregunta-presidente/ .

The White House's "Open for Questions With President Obama" or "El Presidente Obama Te Responde" will air live in Spanish and English on Yahoo! en Espanol and can be watched by visiting http://espanol.docs.yahoo.com/presidente-responde/ or whitehouse.gov/live. An archived version will be available to Yahoo! viewers worldwide.

Yahoo! is one of the most visited online destinations, reaching more than 75% of the U.S. Hispanic population, according to comScore (August, 2011).

About Yahoo!

Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom or the company's blog, Yodel Anecdotal.

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

SOURCE: Yahoo! Inc.

Hispanic community now has access to free eBooks in Spanish

Carson City, Nevada (PRWEB) September 20, 2011

Spanish speaking people looking for written materials in their mother tongue can now easily find them as ebooks online. Free-ebooks.net, one of the world’s leading providers of digital books, now offers both fiction and non-fiction words written by Spanish authors on a new site at http://espanol.free-ebooks.net.

The Spanish community is one of the fastest growing segments in the United States today and more and more industries have recognized its importance for both growth and financial opportunities. Their purchasing power means they cannot possibly be ignored.

In 2010, there were 50.5 million Hispanics in the United States. That’s 16 percent of the total population. Hispanics increased by 15.2 million (or 43%) between 2000 and 2010, which accounted for over half of the total population growth that occurred in the U.S. over the past 10 years. During the same period, the non-Hispanic white population remained virtually flat, increasing just 1.2% (Source: U.S. Census Bureau, Overview of Race and Hispanic Origin: 2010 March 2010).

In general, there’s a recognized disparity between the availability of English and Spanish language content. Hispanics perceive English sites as more comprehensive, detailed and useful than their Spanish language counterparts (taken from 2010 Hispanic Cyberstudy, by Cheskin Added Value).

“We’re proud to serve many nationalities,” says Martin Wales, President of Paradise Publishers Inc., that produces Free-eBooks.net, “However, we’ve distributed free ebooks predominantly by English authors. While we work with Google’s translation capabilities, our new Spanish ebook site is totally dedicated to serve a specific group with books written specifically by authors of the same language.”

According to the 2010 Hispanic Cyberstudy quoted above, Hispanics are more enthusiastic about the benefits of the internet than the General Market. In fact, 72% of them have more confidence in online product ratings over the opinions of their own friends. Further the study revealed Hispanics “view the internet as a very important information source in the purchase decision-making process. They look to the internet to learn about products, brands, features, stores and pricing.”

Free-eBooks.net’s existing subscribers number about a million, and come from around the world. They download an average of nearly 19,000 ebooks, every single day. Nicolas Gremion, Paradise’s CEO, explains, “As a company, we saw a need that wasn’t being filled. I’m aware and committed to this exciting venture since we have a global reach, it makes sense to expand and address rapid-growth, market segments first”. “The Hispanic community was an obvious choice” says Gremion.

About Paradise Publishers Inc. 

Paradise Publishers Inc. is a U.S.-based, global, online publisher of both fiction and non-fiction books. It distributes digital eBooks at no cost via http://www.Free-eBooks.net and is about to launch a highly anticipated social publishing site http://www.Foboko.com aim to help anybody become an author and easily publish, promote and profit from their own eBooks. 

SOURCE Paradise Publishers Inc.

Cable Industry pays tribute to influential Hispanics with On Demand Programming

National Harbor, MD (PRWEB) September 19, 2011

Now and throughout Hispanic Heritage Month, Sept. 15-Oct. 15, many cable companies and cable networks are joining together to pay tribute to the powerful and positive influence of Hispanics in America by shining a spotlight on compelling Hispanic-themed programming and movies On Demand. This positions digital cable customers just a “click away” from the history, struggles, art and food that are emblematic of Hispanic and Latino culture.

“I am honored to be a part of Hispanic Heritage Month," said Michael Portugal, vice president, affiliate marketing, Scripps Networks Interactive. “We have such a compelling story to tell about our history and culture, and this celebration is an excellent opportunity to share the very best we bring this great country of ours. It’s an opportunity to also recognize our community’s growing influence in television; the Hispanic A25-54 population is expected to increase 12 percent and outpace all other demos in the next five years.”

“Hispanics are extreme entertainment enthusiasts,” said CTAM President and CEO Char Beales. “Taking a look at CTAM’s soon-to-be released TV viewership study*,we now know that in a variety of program genres, such as sitcoms and comedies, sports, reality competitions, and children’s programming, Hispanics watch more frequently on a TV set than total households.”

Hispanic Heritage Month provides the perfect opportunity to examine compelling figures and events in Hispanic history, and witness how Hispanic culture has contributed to the fabric of our nation. Hispanics are also taking advantage of this On Demand, with three-fifths (61%) ordering an On Demand program compared with 65 percent of digital cable households.

As partner in the effort, the League of United Latin American Citizens (LULAC) will share information about “Hispanic Heritage Month On Demand” and the associated programming through its social media and other traditional communication channels with its more than 200,000 members.

Viewers wanting to explore the cross-section of On Demand programming being offered can visit http://www.thisiscable.com. Cable’s Hispanic Heritage Month On Demand programming highlights include:

Profiles in Courage: Biographies of influential Hispanics come to life with dramatic portrayals such as that of real-life high school teacher Jaime Escalante, who inspires a class of barrio kids to pass an AP Calculus Test. Examine fundamental issues of morality by looking at the life of quadriplegic Ramón Sampedro who fights a 29-year campaign in support of euthanasia and his right to end his own life.

A Storied Past: Struggles, Strife & Civil Rights -- Gain new understanding of events through the stories of the people who lived through them. The dramatic account of Dominican Republic’s heroic Minerva Mirabal examines how she and her sisters represented a threat to Dictator Rafael Trujillo.

Talent & Tragedy: Delve into the promise and human failings of Hispanic entertainment legends such as salsa singer Héctor Lavoe, who according to his wife Puchi, grows as an artist but sinks as a person; or the heartbreaking story of Texas-born singer Selena Quintanilla-Perez, whose meteoric rise to fame ends tragically at age 23.

Hispanic Hearth & Home: Join Chef Marcela Vallodolid as she celebrates the diverse culinary gifts of Mexico’s tastiest states with recipes for Jalisco’s pork sandwich, Baja’s lobster burrito and Puebla’s pippian chicken. And design expert Luz Blanchet will share secret solutions for brightening up your home.

About LULAC

LULAC is the largest Latino civil rights and advocacy group in the Unites States. LULAC works to improve opportunities for Hispanic Americans from every region looking for freedom and an honest way of life. For more information, visit http://www.lulac.org.

ABOUT CTAM

CTAM: the Cable & Telecommunications Association for Marketing, is a non-profit professional association, dedicated to helping the cable business grow. To that end, CTAM provides consumer research, an interactive executive innovation series, conferences, awards and the “CTAM SmartBrief” to its individual members. On behalf of 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and Business Services Council, and facilitates national cooperative marketing efforts, including the Cable Mover Hotline® and Movies On Demand® initiatives. The corporate website is http://www.ctam.com and CTAM can be found on Facebook, LinkedIn and Twitter.

SOURCE CTAM

Cable filling demand for Hispanic content

Sep 19, 2011 | by R. Thomas Umstead

Cable operators and networks will team to offer a slew of on-demand content celebrating Hispanic Heritage Month throughout September and early October.

The first-ever Hispanic Heritage Month on-demand promotion — spearheaded by the Cable & Telecommunications Association for Marketing’s Advanced Cable Solutions Consortium, through a partnership with the League of United Latin American Citizens (LULAC) — will offer more than 40 hours of Hispanic-themed programming that pays tribute to the powerful and positive influence of Hispanics in America.

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U.S. Hispanic digital media agency launches in Chicago

Sep 15, 2011 | by Carlos Salinas

Spanish Media Corporation, a digital creative agency that specializes in the development of interactive communications in Spanish, announced today the official launch of its operations in Chicago.

The company will assist Fortune 1000 organizations in initiating, cultivating, and managing interactive relationships with U.S. Hispanic customers. According to comScore Media Matrix, the 30 million U.S. Hispanic Internet population is the fastest growing online group in the nation and leads all other groups in key metrics of online activity such as time spent online, online purchases, music streaming, and instant communication.

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PM Publicidad partners with Getloaded to launch Industry’s first Spanish load board

Atlanta, GA. September 12, 2011- Hispanic marketing company PM Publicidad, specializing in strategic development and implementation of effective advertising and marketing for the U.S. Hispanic advertising and market, has partnered with Getloaded, the nation’s largest and easiest to use Internet freight matching service, for the launch of the first-ever comprehensive freight matching service in Spanish, Getloaded.com/espanol.

While the Hispanics represent approximately 25 percent of the Owner-Operator trucking segment in the United States, few companies provide products specifically catering to their language needs. Leveraging the agency’s expertise in the Hispanic space, PM Publicidad has been instrumental in helping Getloaded launch this industry first to market, giving Hispanic transportation professionals access to the crucial logistics information they need quickly, easily, and in the language of their choice.

“Getloaded prides itself on innovation and we’re excited to expand our services to include a Spanish-language cutting edge platform to better support our clients as they seek to grow their business and avoid ‘deadhead’ miles,” says Jon Stier, director of sales and marketing at Getloaded.

Spanish-speaking and bilingual members that use the new feature will have access to the full functionality of Getloaded, including such benefits as:

- Unlimited load searching and truck posting

- Up-to-date and accurate freight holder credit scores

- Instant notification when loads match their search criteria

- Reliable routing and toll information

"Our program is designed to not only help launch Getloaded’s additional service offering, but to leverage our experience in the space to position it as an industry leader among U.S. Hispanic truckers. Providing this service for an underserved market is an exciting opportunity about which we feel very passionate," said Eduardo Pérez, President of PM Publicidad.

To access Getloaded in Spanish, visit Getloaded.com/espanol.

About PM Publicidad  

PM Publicidad, a Hispanic ad agency, delivers comprehensive advertising and marketing services helping companies and organizations build brand awareness and brand preference among U.S. Hispanic consumers. PM Publicidad has offices in Atlanta, Georgia and Newport Beach, California and provides innovative advertising and marketing services including strategy, creative, broadcast production (TV and radio), public relations, interactive/digital, market research, media planning and placement as well as event/experiential marketing and emerging media solutions. For more information, visit www.pmpublicidad.com

The importance of understanding the growing U.S. Latino Market Online

Sept 14, 2011 | by Sandra Ordonez

Business content on MediaShift is sponsored by the CUNY Graduate School of Journalism, which offers an intensive, cutting edge, three semester Master of Arts in Journalism; a unique one semester Advanced Certificate in Entrepreneurial Journalism; and the CUNY J-Camp series of Continuing Professional Development workshops focused on emerging trends and skill sets in the industry.

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