Marketing to Latinos Conference Series

LatinVision Media News

Tuesday, June 28, 2011

Unlocking the value of business intelligence, tablet computers and cloud computing – a new dimension

The Business Intelligence (BI), is a rapidly evolving market, with technological advances needing BI systems to be far more sophisticated in gathering analytical information from the vast pools of corporate data which are being developed in the form of applications. The capabilities of BI being collected from mobile data, is being aided by the ability to store information to the cloud, enabling businesses to readily access their data on the move. Business Intelligence and cloud computing are just some of the topics that will be discussed in GDS International's CIO Latin America Summit, Miami, FL, 16-18th August, 2011. 

Business Intelligence (BI) is becoming more complex, where an analytical approach can be applied to any sort of information, regardless of volume, format and origin. The origin of the information could be on the brink of a new revolution, as businesses are gravitating to the mobile tablet computer market, which, combined with cloud computing technologies, opens up a whole new wealth of information to the BI system, where by the mobile workforce can work just as efficiently.

Rob Winner, CEO of HardMetrics, a business intelligence solution provider says, “The future of data is mobile... business intelligence users don’t have to be glued to a desktop or restricted by the limited landscape and features of Smartphone applications. The tablet provides users unrestricted access to dashboards, scorecards, charts, graphs and reports instantaneously.”

Cloud computing and tablet computers have unlocked the potential to this new mobile BI revolution which has meant that employees can access information from anywhere at anytime, and also input data using shared document formats in real time, with the input being readily accessible across the company. Although the capabilities for Smartphones have been in existence to the mobile workforce for some time, the ease of this process was limited with small screens and limited internet connections making it an inconvenient process.

According to Dominik Hertzog, MicroStrategy's senior director of international marketing for EMEA and Asia-Pacific, an increasing number of top managers are using their BI applications on their tablet devices, with the demand for taking their data in tow whilst travelling. For remote sales teams, it will mean that facts and figures can be available to representatives on-the-spot, and when sales are made, the location can be recorded and information processed.

It is the responsibility of CIOs to seek out the most efficient and cost effective IT systems to respond to the fast-paced demands of the market. BI can provide more accurate company data, yet many companies are not using it to its full potential. With technological innovations leading the change to business practices, the CIO Latin America Summit, Miami, FL, 16-18th August, 2011 is a must-attend for any CIO or solution provider, whereby the most well respected CIOs across Latin America have been selected to participate, in the vibrant environment of one-to-one meetings and focused interactive workshops. For more information, please visit http://www.ciosummitla2011.com.
  
GDS International is a leading business-to-business events company. We offer financial, healthcare, IT service management, telecoms and oil and gas summits for senior executives throughout the Asia Pacific, Africa, China, Europe, North America and Russia markets. Our value proposition is simple: we deliver real results. And we’re very good at it. www.gdsinternational.com <http://www.gdsinternational.com

Tuesday, June 21, 2011

Hugo Hernandez leaves impreMedia to join EC Hispanic Media

Los Angeles, CA (PRWEB) June 17, 2011

EC Hispanic Media, owner of El Clasificado, elclasificado.com, Quinceañera Expo, quinceanera.com, alborde.com, Su Socio de Negocios and pacoslist.com, announces that Hugo Hernandez has joined its senior management team in as Director of Marketing and Events. Until recently, Mr. Hernandez worked at impreMedia where he held various positions including: National Automotive Sales Manager, Corporate Accounts Manager and Director of Sports Initiatives. While there, Mr. Hernandez was responsible for creating and co-selling some of impreMedia's largest marketing programs to key brands such as Ford, Kia, Dodge, Farmers Insurance, Dish Latino, Budweiser, Miller, Best Buy, La Curacao and others.

"EC Hispanic Media in general and our flagship brand El Clasificado specifically have made key gains in distribution, events, content offerings and overall presence on and offline. Our company is ready to attract top talent to join our already talented employee pool" said Martha de la Torre, CEO and Co-Founder of El Clasificado and EC Hispanic Media. "Mr. Hernandez is an experienced and visionary executive in the creation and implementation of solutions that drive substantial value to our users, clients and to our brands. He will utilize our superb distribution system, events and online offerings to bring key value to our clients."

Read full article

Monday, June 6, 2011

2011 UEFA Champions League Final Sets Viewership Records For Fox Deportes

Network Draws Biggest Audience Ever; Triples 2010 Telecast

Los Angeles - June 2 – FOX Deportes’ telecast of the 2011 UEFA Champions League Final between FC Barcelona and Manchester United on Saturday (5/28) is the highest-rated Champions League Final ever on Spanish-language television and generated the biggest audience for any event in the history of Spanish-language sports cable networks, according to Nielsen Media Research.

The 2011 match attracted 1.5 million Spanish language viewers, a record for any Spanish-language sports cable network in the U.S., up +206% compared to the 2010 Champions League Final, more than tripling the number of viewers (490,000) from a year ago. The prior Spanish-language sports cable network audience record was set in 2009 for a Chivas-U.S.A. Interliga match (1.18 million), also on FOX Deportes.

“FOX Deportes’ history-making telecast affirms our commitment to deliver the biggest and most-exciting sports events, exclusively in Spanish,” said Vincent Cordero, Executive Vice President and General Manager of FOX Deportes. “I would like to congratulate our news team for providing fearless, entertaining and comprehensive live coverage. FOX Deportes' exclusive big-event and best-in-class news strategy continues to drive our ratings leadership and accelerated growth these past nine months.”

The game posted a 13.0 coverage area Household rating, the third-highest ever on the network, and the highest since 2005. The 13.0 rating is up an incredible +152% versus last year’s match (5.15), which was also televised domestically in Spanish by FOX Deportes.

Beyond Household ratings, the massive growth story for FOX Deportes, the nation’s leading Hispanic sports network, extends across all key demographic categories. This year's Champions League Final was up +153% on Adults 18-49 (8.11 vs. 3.21), +147% Men 18-34, (11.48 vs. 4.64), +155% for Men 18-49 (11.41 vs. 4.47), and +144% for Men 25-54 (11.15 vs. 4.57).

Manchester United and FC Barcelona also met in the 2009 Champions League Final, and the audience for the 2011 edition out-performed ‘09 by +124% (1.5 million vs. 670,000). The ‘09 match was televised by ESPN Deportes.

The history making UEFA Final capped an incredible year for the Champions League overall on FOX Deportes. In total, FOX Deportes' exclusive Spanish-language coverage of the 2010-2011 UEFA Champions League Tournament out-performed ‘09-‘10 by +16% in HH coverage area ratings (1.51 vs. 1.3), +22% for Total Persons (121,000 vs. 99,000), and +10% in A18-49 (0.78 vs. 0.71). This year's tournament also out delivered ESPN Deportes’ ‘08-‘09 coverage by +24% in HHs (84,000 vs. 68,000); +27% for Total Persons (121,000 vs. 95,000) and +25% for A18-49 (85,000 vs. 68,000).

About FOX Deportes
Reaching more than 18 million cable and satellite households in the country, of which almost 6 million are U.S. Latino, FOX Deportes is the leader in Spanish-language sports media. FOX Deportes features premier soccer programming with exclusive coverage of Fútbol Liga Mexicana, Barclays Premier League, Itaslian Serie A, UEFA Champions League, Copa Santander Libertadores and Copa Nissan Sudamericana; coverage of the Major League Baseball regular season, All-Star Game, League Championship Series and World Series; Top Rank Boxing, UFC® and mixed-martial arts; and FORMULA 1™, across four compelling media platforms. Boasting more than 2,100 hours of live and exclusive programming, a robust web site brimming with streaming video and a mobile site available through all wireless operators, FOX Deportes is the first name in the U.S. Latino sports space. For more information, visit FOX Deportes online at Foxdeportes.com.

About FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets under Chairman and CEO David Hill. Built with brands that are capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG now includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 19 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; FOX Soccer Channel and FOX Soccer Plus; FUEL TV; and Fox College Sports. In addition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.com on MSN, whatifsports.com, scout.com and yardbarker.com, reaching over 27 million unique visitors monthly. Also included are Fox’s interests in joint-venture businesses FOX Deportes, Big Ten Network and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network, FOX Sports Skybox restaurants and FOX Sports Grills.

mun2 Makes Sunday Nights Muy Caliente This Summer With Hot New Reality Series "Beauties & The Boss," Premiering Sunday, June 19 At 9 PM ET

"Beauties & the Boss" Adds to mun2's Sunday Night Original Programming Lineup Featuring Hit Bilingual Series "RPM MIAMI"

LOS ANGELES, June 2, 2011 /PRNewswire/ -- Telemundo's mun2, the #1 Hispanic lifestyle cable network for today's young Latino Americans (YLAs) aged 18-34, is turning up the heat Sunday nights with a brand new reality series "Beauties & the Boss." The one-hour, highly entertaining reality series is sure to satisfy your guilty pleasures as we go inside the life of Monica Weitzel, the young, Latina CEO of Assorted Flavors Agency, aLos Angeles based promotional modeling agency. With Monica comes a roster of sexy, bold, and unpredictable promo-girlbeauties who take on the city of Los Angeles by day and spice up the nights during their exciting and glamorous work assignments. "Beauties & the Boss" premieres Sunday, June 19 at 9 PM ET on mun2. Visit mun2.tv/boss for a sneak peek.

Sneak peek of the series: http://x5studios.com/Beauties4/

Running a successful promotions modeling agency is no easy feat, especially when you're Monica. From juggling her models' schedules and wild personalities, to their love triangles and arguments, Monica knows she has to keep it real and "handle" these fiery beauties whom she relies on to build her growing business.

"We're very proud of 'Beauties & the Boss'," says Diana Mogollon, General Manager of mun2. "We want our viewers to feel like they are part of Monica's world. We want them to live the excitement and the drama and be inspired by her drive and success."

"mun2 continues to bring Latinos into the reality world, and Monica is the perfect example of a Latina creating a business that many people have seen but few people know about," says Flavio Morales, SVP Programming and Production for mun2. "Like the models, the show is sexy, fun and uniquely American, and will make for some great summer television viewing."

In the hour-long reality show, we meet some of Monica's top models and immediately get caught up in the excitement and drama surrounding this group of beautiful women, who don't always get along but must work together as Assorted Flavors'promo girls. Meanwhile, back home, Monica's traditional Latin family keeps her grounded as she reaches for her dreams.

Assorted Flavors provides models for a wide range of promotions and Monica is in charge of selecting the right models for each event. Assorted Flavors roster of beautiful women and men reflects the wide range of ethnicities and flavors of Latinos in LA. Whether a nightclub promo and a boxing event or a car and trade show, it isn't a party unless the promo-girl beauties have checked in.

mun2.tv will offer viewers interactive videos that allow users to learn how to be a promo model and also how to bring up their game according to the Assorted Flavors' beauties, offering viewers different scenarios throughout the videos. Also, as part of the fifth year celebration of hit webcam interviews featuring celebrities and their biggest fans, mun2.tv will connect two of the promo models with their biggest fans mid-season. The website will also allow viewers to interact with the beauties on mun2.tv/ppl where each beauty will interact directly with their fans, answer viewer-submitted questions and share behind the scenes scoop and photos from the series.

As Census figures show, Latinos are the nation's fastest growing and youngest demo group, quickly becoming the new mainstream, general market consumers. As the #1 Hispanic cable lifestyle channel among YLAs, mun2 is leading the way with an impressive 42% year-to-year growth in persons 18-34 in total primetime and delivering a 72% share of YLAs.

mun2's premiere Sundays kick off on June 19th at 9pm ET/PT with "Beauties & the Boss," followed by the hit series "RPM MIAMI" at 10pm ET/PT.

"Beauties & the Boss" is an ensemble of real life Latinas with whom anyone can relate. The series features Monica, her family, and a roster of aspiring singers, dancers, actresses and models whose real life stories would make anyone laugh, cry and be inspired. Meet Monica and her promo girls (and guys):

MONICA, 31 - Ventura, CA.
Monica Weitzel is the owner and founder of Assorted Flavors Agency, a promotional modeling service located in Los Angeles. She's a beautiful, driven and confident small business owner who can be a quick-tempered perfectionist, but after hours she knows how to let her hair down.

DIANE, 25 - Houston, TX.
Diane Gonzales is a Mexican beauty and aspiring sports journalist who uses her sexy looks to get ahead. She's a proud Latina who'll stop at nothing to get what she wants.

JENN M., 22 - San Fernando Valley, CA.
An aspiring singer/actress/model who has appeared in several music videos, Jenn can be a misbehaving brat. Her constant desire to create conflict sometimes gets out of hand.

JEN C., 23 - Whittier, CA.
Jen is a gorgeous and statuesque model who prides herself on being professional at work. But this quiet beauty has no problem telling her fellow colleagues or customers to buzz off.

KARINA, 27 - Laredo, TX.
Karina is a model and nutritionist. She is a feisty young lady with tons of personality but she's prone to gossip, which sometimes gets her in trouble.

LARA, 21 - Calgary Alberta, Canada
Lara is a blonde bombshell from Canada who wants to become a professional makeup artist. She is sweet but can be a little naïve when it comes to men. Good thing her fellow Canadian roomie and best friend Liz is there to keep her in line.

LIZ, 23 - Vancouver, Canada
Liz is a pretty blonde with an edge. Originally from Canada, Liz moved to LA to work as a professional dancer and "pays the rent" as a promo model. She lives with her best friend and compatriot, Lara.

NATALIE, 22 - Diamond Bar, CA.
Natalie is Monica's best friend and her go-to girl when Monica's personal or professional life is falling apart. Natalie is a former promo girl who has gone on to record an album and doesn't hold back from letting the new girls know she's an originalmember of the crew.

VANESSA, 25 - Queens Village, NY.
Vanessa is Monica's office assistant. She is a beautiful, drama-free Dominican/Ecuadorian East Coast girl.

NICK, 23 - Moorhead, MN.
Nick wants to be an actor but is currently pursuing a business degree, just in case. He is a successful male promo model often referred to as an Abercrombie & Fitch type.

MARKOS - 24, Los Angeles, CA.
Markos works as a promo model while pursuing his true love of music. This good looking, outgoing guy plays guitar for an 80's cover band and always manages to attract the beauties.

KEENAN, 26 - Culver City, CA.
Keenan is the company's security guard. He accompanies the promo girls to every event, making sure that none of the customers get out of line with the girls. Although it's against company policy, Keenan wouldn't hesitate at all at the chance of dating one of the girls.

"Beauties & the Boss" is produced by 8th Wonder (BET Black Poker Stars Invitational) and Genius Kitchen for mun2. The series carries a TV-PG parental guideline.

About mun2:
mun2 (moon-dos) is the lifestyle cable network for today's culture connectors (C2s) - bicultural Latinos 18-34. As the bilingual network that amplifies the Latino experience, mun2 is culturally grounded and reflects the best of both worlds - mun2 isuniquely American. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. As the only nationally measured bilingual cable network by Nielsen NTI, mun2 has an increased distribution to over 36 million households, and is a part of the Telemundo Communications Group, a division of NBCUniversal.

About mun2.tv:
mun2.tv is mun2's official site featuring exclusive interviews, original videos, entertainment news, interaction with other mun2 fans and ways to vote for what's next on mun2. From politics and pop to videos and video games, mun2.tv is the online destination devoted to the lifestyles of bicultural Latinos.

SOURCE mun2 Television

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