By Deerickson, e-strategyblog.com


I’ve written before about the importance of identifying your audience and conducting market research to determine their attitudes and behavior before implementing any Internet marketing effort. Here’s an example of what you can pull together with data that’s freely available online:


Hispanic/Latino Americans Online Profile Summary

Hispanic Americansare increasingly going online; one third of them are 35 years of age or younger. More than three-fourths of English speaking American Hispanics are online while only a third of Spanish-dominated Hispanic adults use the Internet. Only 43% of Hispanics born outside the US go online. Most US Hispanic Internet users are using a broadband connection. When they go online, they spend more time there than the general population.


While Hispanic Americans prefer Web sites in Spanish, it is essential for only a quarter of them. While most American Hispanic youth would like to see more Hispanics represented in the media, they are more likely to prefer English language media messages that are targeted at them than messages in Spanish.


Read full article

Discovery Familia Partners With the National Park Foundation To Support the 2011 White House Easter Egg Roll

--Discovery Familia provides in-kind donation of the appearance of their family favorite character Doki, who is also an advocate of the PALA Challenge, promoting healthy lifestyles to Hispanics —


Washington, D.C. (April 25, 2011) – Discovery Familia announces that it has partnered with the National Park Foundation, the official charity of America’s national parks, to support the 2011 White House Easter Egg Roll.


The 2011 Easter Egg Roll, which takes place today on the South Lawn of the White House, is focused on promoting health and wellness with the theme, “Get Up and Go!” All of the activities encourage children to lead healthy and active lives, which is a central part of the First Lady’s ‘Let’s Move!’ initiative, a national campaign to combat childhood obesity. In addition, official White House Easter Eggs, sold by NPF, are available at easter.nationalparks.org.


ABOUT DISCOVERY FAMILIA
Discovery Familia is the only Spanish language network completely dedicated to the Hispanic mom and what’s important to her: her kids, her home and her time. With insightful programming targeted to children aged 2-6, the network’s daily Discovery Kids block provides a safe, entertaining and curriculum-based co-viewing experience that helps preschoolers get ready for the real world. Each night, Discovery Familia is programmed for mom, spanning relevant topics from cooking and home improvement, to parenting and relationships, to beauty and health.


Doki is the playful animated daytime programming block host on Discovery Familia, the only network dedicated to the needs of Hispanic moms and preschool children and currently the only Spanish-language TV advocate for the “Million PALA (President’s Active Lifestyle Award) Challenge.” In support of the initiative launched by the President’s Council on Fitness, Sports and Nutrition and the First Lady’s Let’s Move! Initiative to get one million Americans to complete the PALA, Discovery Familia and Doki as the on-air advocate are inspiring Hispanic children and their families nationwide to make physical activity a regular part of their daily lives. To learn more about Discovery Familia, Doki and to sign up for the PALA Challenge please visit us at http://www.discoveryfamilia.com/.  


ABOUT THE NATIONAL PARK FOUNDATION
The National Park Foundation is the official charity of America’s 394 national parks, including the South Lawn of the White House. NPF assists in the coordination and planning of the annual White House Easter Egg Roll and also accepts donations to benefit the event. Chartered by Congress, NPF works hand in hand with the National Park Service to strengthen and connect all Americans to our parks, so they are protected for present and future generations. It is a legacy that began more than a century ago, when private citizens took action to first establish, then protect and endow our national parks. Today, the National Park Foundation carries on that tradition as the only national charitable partner for America’s national parks. To learn more visit http://www.nationalparks.org/.  


Join us – This is Your Land. www.nationalparks.org FACEBOOK http://www.facebook.com/nationalpark  TWITTER http://twitter.com/goparks

Businesses and celebrities unite for St. Jude’s Gala por la Vida in New York, April 28th - Few tickets left!

NEW YORK, NY (April 22nd, 2011) – The leadership and influence of recognized Latino business professionals, celebrities and executives in New York has set the tone for the launch of the second annual “Gala por la Vida” (Gala for Life) event, a night of hope for children who are suffering from cancer and other catastrophic diseases at St. Jude Children’s Research Hospital®, the nation’s top children’s cancer hospital. The gala will take place on April 28, 2011 at 6:30 p.m. at the exclusive Angel Orensanz Foundation Center for the Arts in New York. This year, the gala will honor prominent minority-owned business and non-profit leader George A. Zeppenfeldt-Cestero, President and CEO of the National Hispanic Chamber of Commerce on Health, for his commitment and dedication to improving the lives of minority groups in the healthcare community. Well-known local news personality, Sandra O’Neill, from Univision 41 will host the evening’s event.


“The members of the committee are putting forth their best resources and contacts to provide hope to the thousands of children who need treatment at St. Jude,” said Liliana Gil, chair of the Gala por la Vida committee and XL Alliance Managing Partner. The committee counts on the generous support of dedicated volunteers such as Chris Valletta, ex NFL player and former cast member of the NBC’s “The Apprentice”; Cesar Camacho, the event's creative director and producer; fashion consultant Valentina Henao, Karen Hoyos, Mark Antonacci, Carlos Vasallo, David A. Chitel, Karla Micalizzi, Diane Rankin, Gabriela Nevez, Michael A. Fernandez, Kelly Ramirez, Martha Llamoza, Mary C. Miqueli, Monica Dias, Warren Peña, Gabriela Poler, Jesús Maldonado and Windy Lopez.


The gala will include an exclusive fashion show by renowned Colombo-Venezuelan designer Raul Peñaranda. Peñaranda, who has worked with world-renowned fashion houses, including Oscar de la Renta, Kellwood and Tommy Hilfiger, will be showing his Fall 2011 collection at the Gala por la Vida. The exclusive fashion show will be sponsored by Vanidades magazine and styled by Camilo Vergara.


“We want to help St. Jude in their continuous quest in helping children fight cancer and our participation in this year’s Gala allows us to be a part of their worthy cause especially as it relates to the Hispanic community,” said Madelin Bosakewich, US and International Sales Director of Televisa Publishing + Digital.


The gala’s 300 guests will enjoy an unforgettable evening accompanied by top Latin music and television stars, and New York’s philanthropic community as they walk the red carpet. The evening’s events will include silent and live auctions featuring items like a personal donation from Gala por la Vida’s supporter, John Leguizamo, who has donated a personal backstage experience to his new Broadway show, Ghetto Klown.


Live performances will feature recording artist Fragancia, former member of the group DLG, new bachata sensation Yunel Cruz and as well as entertainment by DJ Kazzanova, from Univision Radio’s x96.3. Guests will also taste a menu exclusively designed for the gala by Salvadorian celebrity chef and Food Network star Ricardo Cardona. Some of the participating sponsors include Shoprite, Vanidades, Univision, Johnnie Walker, Wines of Argentina, MISSION Athlete Care, Starlite Media, The Kimball Family Foundation, Toma Vodka, Hispanolia Rum, d’expósito & Partners, XL Alliance, among others.


Thanks to events like Gala por la Vida, St. Jude is able to continue providing lifesaving medical treatments to children fighting cancers like leukemia, regardless of a family’s inability to pay. For more information on purchasing tickets to the gala, sponsorships or donating silent auction items, please contact (212) 239-3239 or visit www.stjude.org/galaporlavida. This year, we also ask the community to take part in a text messaging campaign benefiting St. Jude by texting the word “VIDA” to 90999 to donate $10 for the children of St. Jude.

Terra Partners With YouTube

Terra's Video Content Will Be Featured Through a Co-Branded Site


MIAMI, FL--(Marketwire - April 14, 2011) - Terra, a global digital media company and content producer with a presence in 18 countries, announced today a partnership with YouTube, the largest video sharing community in the world. Under this agreement, Terra's video content in Spanish and English will be available for millions of YouTube users through a co-branded site. The site will also link back to Terra, offering users the most comprehensive coverage of sports, music, entertainment, autos and more.


The co-branded sites, available today, will kick off with Terra's sports channel Terra Deportes USA available at http://www.youtube.com/terradeportesusa. It will initially focus on soccer from the major European and Latin American leagues and top games such as "The Classic" between Real Madrid vs. Barcelona, taking place this Saturday, April 16th, 2011. The site will also offer other sports-related content including boxing and exclusive coverage of the Pan-American Games, among others.


Fernando Rodriguez, CEO of Terra USA, said, "Terra is one of the leading Internet video content producers for the U.S. Hispanic market and Latin America, and has always been at the forefront of online sports coverage. This partnership will extend the reach of Terra's video content and provide an additional marketing platform for our advertisers."


"We are thrilled that YouTube users will have access to our unique content including game highlights, recaps, statistics, calendars and the latest news regarding their favorite teams and leagues," said Ingrid Otero Director of Programming of Terra USA. "Our plan is to continue to increase the scope of our sports content through this channel, always aiming to serve our soccer 'hinchas' and avid sports followers with the most entertaining, timely and relevant content available," concluded Otero.


During the next few weeks, Terra will expand this partnership by incorporating content from some of its most popular channels: Música, Entretenimiento and Autos. With this alliance, Terra expects to significantly increase its traffic and visits as well as to provide additional capacity for video advertising.


About Terra:
Terra (http://www.terra.com/) is a global digital media company and content producer with a presence in 18 countries, including the United States where it serves the growing Hispanic community. Focusing on lifestyle, entertainment, sports and news, Terra creates an interactive user experience for millions of U.S. Hispanics and provides comprehensive solutions for advertisers seeking exposure among this key demographic. In Latin America, Terra is the region's leading Internet company, with 89 million unique visitors per month. Terra was most recently named by Fast Company in their ranking of list of Most Innovative Companies in the World as pioneering company in music.

NAB Marconi Programmer of the Year Joins Gaytan Broadcasting LLC

TULSA, Okla., April 18, 2011 /PRNewswire/ -- Chayan Ortuno, NAB Marconi Programmer of the Year, has joined Gaytan Broadcasting LLC. Chayan will program Gaytan Broadcasting's three radio stations Que Buena 1270AM (Regional Mexican) La Luz 1530AM (Spanish Contemporary Christian) and La Mega 1570AM (Rhythmic Latino) as well as hosting morning drive on Que Buena 1270AM.


Chayan Ortuno has served as Program Director for Univision Radio/Dallas and was responsible for building KLNO, KESS and KFZO. Chayan was also the Program Director of WLKQ and WZHK in Atlanta and KQLM in west Texas and KHHL in Austin.


"The addition of Chayan is part of the build out that was started in 2007 and our commitment to our community. We first added Allen McLaughlin, former VP/GM of Clear Channel Tulsa. This helped solidify our business base. In 2008 we started construction of our current studios and rebuilt our transmission site. 2011 started with the addition of two new frequencies and now the very significant step in adding a very talented programmer and morning host," said Maria DeLeon CEO/GM, Gaytan Broadcasting LLC.


Chayan Ortuno will begin hosting morning drive on May 1, 2011 and replace Univision Radio's Raul Brindis. The build out of Gaytan Broadcasting's three radio stations is currently underway as the company continues to enhance its service to the Hispanic radio listener in Tulsa Oklahoma.




SOURCE Gaytan Broadcasting LLC

Digital marketing for Spanish-speakers in the USA

By Christian Arno, Econsultancy.


Did you know that 20% of Americans speak a language other than English in the home? And of these bilingual Americans, the overwhelming majority (62%, or 34.5m, according to the 2007 census) are Spanish-speakers, representing a massive e-commerce consumer market.


Last month, I wrote about how British e-commerce businesses should be taking advantage of targeting non-native English speakers in the UK, especially the Polish community, with specialised foreign language websites.


There are two major benefits in having translated websites for your non-native English speaking customers in your home country – the first being that people prefer to shop online in their native language, and the second being that you get a better return on your search marketing in languages other than English, due to there being less competition.


This month, I'd like to shift the focus from the UK to the US, where the population that speaks Spanish as its first language wields massive consumer power.


Read full article

How to capture the Hispanic Community Online – Bilingual SEO

Oban Multilingual.


International SEO can be complex at the best of times. Targeting an unfamiliar market can raise all kinds of obstacles – language barriers, cultural differences and religious differences to name but a few. So what happens when a bilingual demographic gets thrown into the mix? In many parts of the world different cultures are coming together to form a substantial percentage of a nation’s population. Britain has a large Asian population (as does Canada), Spain has a large British population, and Italy has a large Eastern European population. With such a merging of nationalities cross cultural influences are inevitable and this can blur the lines when it comes to online marketing.


The Hispanic population makes up around 15% of the USA’s total and they’re becoming an increasingly influential part of the economy. By 2013, it is estimated that their buying power (disposable income) will pass the trillion dollar point and only the white demographic of the USA will have a higher buying power.


This influence is being reflected online too. The Hispanic internet population is growing faster than any other demographic in the USA – leaping up 3% since 2009 and currently makes up around 13% of the total online population of the USA.


Read full article

Mobile Broadband LatAm looks at expected market explosion

April 08, 2011 -- DMN Newswire--2011-4-8--


The largest Latin American mobile network operators and global high-tech giants are meeting in Rio de Janeiro in June to strategize on how best to take advantage of the enormous explosion that is expected in the entire Latin American mobile broadband market.


Mobile Broadband LatAm is the first event to bring together the entire industry ecosystem and takes place from 7-9 June.


MTN, the South African mobile operator and official partner at the 2010 FIFA World Cup, is heading up a top list of industry experts at the conference and exhibition.


Essential commodity


The Mobile Broadband LatAm director, Andrea Monteiro, says mobile broadband is fast becoming an essential commodity in day to day life, especially in South America. "We are increasingly dependent on our iphones, ipads, blackberries, laptops, smartphones, PDAs", says Andrea, "and Latin America is the fastest growing market for mobile broadband."


Read full article

Discovery En Español Debuts Human Planet, An Epic Television Event Narrated By Actor / Filmmaker Gael Garcia Bernal

This Ground Breaking Series Offers Audiences an Unprecedented Look at The Most Astounding Species of All: Humans


Miami, Florida, April 12, 2011 – First came an unforgettable journey across the world’s greatest habitats. Then viewers were brought nose-to-nose with Earth’s wildest creatures. Now, the makers of PLANET EARTH and LIFE reverse the spotlight to focus on a species closer to home: humans. From oceans to jungles to deserts, Human Planet, narrated by celebrated actor and filmmaker Gael Garcia Bernal, is a majestic portrait of people’s incredible ability to survive and thrive in our planet’s most extreme environments. This two week, eight-part natural history blockbuster premieres on Discovery en Español starting Monday, April 25 at 8pm ET/ 5pm PT.

“Human Planet is an awe inspiring production that will transport viewers to some of the most stunning locations on Earth to share in the captivating images of human’s perseverance and survival. It is the story of us, told via striking visuals and accompanied by the distinct voice of celebrated Mexican actor Gael Garcia Bernal, who will take Spanish speaking audiences on a remarkable odyssey,” said Bilai Joa Silar, Vice President and Channel Director, Discovery U.S. Hispanic.


Four years in the making, Human Planet tells the story of the complex, profound and sometimes challenging relationship between humankind and nature. The series was filmed in high definition in more than 70 locations to capture the most diverse and in some cases, never-before-seen stories of human endeavor. From the frozen Arctic to steamy rainforests, and from tiny islands in vast oceans to parched deserts, people have found remarkable ways to adapt and survive in the harshest environments possible.


“Human Planet is a stunning achievement. Above all, it is fascinating to see what human beings do to survive and how cultures work in a similar fashion to be able to adapt. It is a matter of finding a balance with the ecosystem. I was struck by how those filming had to adjust to challenging conditions within the different situations and cultures. This series is an absolute visual coup,” said actor and filmmaker Gael Garcia Bernal.


Each episode of Human Planet is tied to life in a particular habitat, including the Arctic, Rivers, Oceans, Mountains, Grasslands, Jungles, Deserts and Cities. In each, we find individuals, communities and traditions of astonishing color and vitality, including:

• The people of the high puna in Peru who take part in the Chiaraje, a ritual battle with its roots in Inca tradition, deemed necessary for a good harvest.
• The Matis of Brazil, whose hunting techniques utilize ornate blowpipes, some 3.5m long, decorated with turtle shells and capybara teeth.
• The Korowai people of West Papua, who live in wooden tree houses more than 10 stories above the forest floor -- the higher the house, the greater the prestige.
• Inuits of Northeast Canada who take advantage of extreme tides to harvest mussels; they can either drown or be crushed beneath the sea ice if they don't escape to the surface before the tides return.
• Children in Kenya who hunt for honey with birds as their guides, braving trees buzzing with African killer bees.

The series also airs on Discovery Channel in Latin America starting May 12 at 10pm (Bogota, Brasilia, Buenos Aires and Mexico City).


Human Planet is a co-production of BBC and Discovery Channel. For BBC, Brian Leith is executive producer and Dale Templar is series producer. Alan Eyres is executive producer for Discovery Channel.


For more information on Discovery en Español programming viewers may log onto http://www.discoveryenespanol.com/.


About Discovery en Español
Discovery en Español is the Spanish-language voice of Discovery. It is the premier network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit http://www.discoveryenespanol.com/.

Liliana Gil, one of two Colombians selected by the World Economic Forum as 2011 Young Global Leader

April 11th, 2011
The World Economic Forum, headquartered in Geneva, Switzerland and its exclusive community of Young Global Leaders have announced the class of 2011 Young Global Leaders.


Each year, the World Economic Forum identifies 200-300 extraordinary individuals worldwide. Together, they form a powerful international community that can dramatically impact the global future. Nominated under 40, these young leaders are proposed through a qualified nomination process and assessed according to rigorous selection criteria that creates a diverse and truly representative body, while accepting only the very best leaders who have already demonstrated their commitment to serving society at large.


After tracking and monitoring over 5,000 candidates worldwide, Liliana Gil was selected by a committee chaired by Queen Rania of Jordan and prominent business leaders, politicians and media leaders who appointed a select group of 190 Young Global Leaders.


Liliana is one of two Colombians, next to Juan Carlos Pinzón Bueno, chief of staff to the President of Colombia, and one of 17 from Latin-American, who was hand selected to join this elite group of business and community leaders. She joins a select group of honorees that represent the future of leadership, coming from all regions of the world and representing business, government, civil society, arts & culture, academia and media, as well as social entrepreneurs.


Watch David Aikman, head of the Forum of Young Global Leaders, talk about this year's selection.


The YGL class of 2011 is composed of 190 Young Global Leaders from 65 countries and all stakeholders of society (business, civil society, social entrepreneurs, politics and government, arts and culture, and opinion and media). The new class represents all regions: East Asia (50), South Asia (18), Europe (42), Middle East and North Africa (13), sub-Saharan Africa (14), North America (36) and Latin America (17). This year's selection has more gender parity than ever, with 44% women.


"I am honored and humbled to be part of this select group of young leaders. More than ever, I now feel responsible, yet empowered, to amplify both social and business priorities that impact my home country Colombia and the Latino community in the U.S." says Gil. "To this day I am not sure how the nomination process came about.but, it is great to see that all the hard-work and passion I've been sharing all these years, has caught the attention of global leaders at the World Economic Forum."


After a prominent career that made her one of the youngest executives at Johnson & Johnson, Liliana is now an entrepreneur, media contributor and co-founder of XL Alliance, a unique Cultural Marketing & Consulting firm that focuses on advising corporate leaders and businesses to better reach the fast growing multicultural market, particularly Latinos, in America.


About the World Economic Forum
The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas.


Incorporated as a not-for-profit foundation in 1971, and headquartered in Geneva, Switzerland, the Forum is tied to no political, partisan or national interests. http://www.weforum.org/  

Effective International SEO Strategy Starts At Home

By Liz Elting, MediaPost.


With corporations increasingly focused on markets abroad for new revenue streams, one must ask whether such enterprises have adequately tapped opportunities at home. As businesses embrace the principles of international search engine optimization, they should apply those ideas not only to foreign prospects, but also to non-English speaking audiences in the United States. Specifically, companies should tailor their marketing and brand messages to effectively reach Spanish-speaking consumers via the Web and social media platforms, such as Twitter and Facebook. As they do so, they should keep several issues in mind:

1. When you have to be succinct, precision counts more. As social networking sites like Twitter become more influential in more markets, we're seeing organizations of all kinds eager to localize their messages and reach constituents directly and in their preferred languages. Twitter's strict length parameters make every word choice a critical one. Translating for this kind of platform requires not only time-saving software solutions, but seasoned human translators, as well. Make sure your approach to Twitter addresses its possibilities as well as its limitations.


2. Machine translation is risky. Authenticity is paramount in social media, where consumers can easily share your mistakes and give you the kind of negative, grassroots exposure no company wants. Such an error not only sinks profits on the specific product involved, but also stains the company as one not serious about meeting the needs of its target market. Multilingual brand messaging can be tricky, and companies should not leave this work to machine translation. This is also true for accompanying imagery, which can convey unintended messages if not properly vetted.


Read full article

Engage Hispanic Audiences Online with ARC™ Latino

NEW YORK, April 8, 2011 /PRNewswire-HISPANIC PR WIRE/ -- PR Newswire today introduced ARC™ Latino, the ARC™ Engagement platform tailored for Hispanic audiences and designed to provide communications professionals with a tool for engaging and interacting with customers through any online location.


Developed as a free standing, interactive media player and landing page, ARC™ Latino offers the ability to combine and distribute and entire catalog of digital assets – video, multimedia, photos, coupons and promotional content. The assets, which can be formatted in both English and Spanish, will reach bilingual Latino audiences over Hispanic PR Wire, as well as PR Newswire's Hispanic Digital Network. As users interact with the ARC™ platform, the system's comprehensive set of reporting metrics enables communications professionals to perform online activity analyses, real-time monitoring of impressions, views and streams and in-depth social media monitoring and tracking. Some reports include PR Newswire's ReleaseWatch™ reports and Hispanic Read Reports.


"ARC™ Latino is a sophisticated, dynamic product that houses multimedia content and offers clients a way to reach and engage with their target market like never before," said Cristy Clavijo-Kish, senior vice president, Multicultural Markets, PR Newswire. "They will be able to access, reach and connect with key Latino media, bloggers and consumers faster, more efficiently and more effectively in today's digital communications landscape."


The ARC™ platform's multimedia player can be customized to showcase up to five video and audio segments, one of which can be selected to be disseminated via PR Newswire's Online Video Distribution network which includes YouTube, Migrito and AOL Video. It can then be easily shared across the internet and embedded into any blog, website, or social media Web page, creating the opportunity for the video content and related messages to go viral. Furthermore, any change in content is dynamically updated wherever the player has been embedded without additional effort by the client.


Additionally, the ARC™ platform's customizable "call to action" buttons provide a stage where users can perform a host of functions that best meet the objective of the communications campaign, including a click-to-purchase, social media tagging and content sharing via sites such as Facebook and Twitter. The ARC™ platform also incorporates customizable text alongside the video player in order to maximize search engine optimization (SEO) and brand recognition.


"The ARC™ Engagement Platform is the first all-in-one content engagement platform that acts as a branded digital micro-site and lets you distribute your multimedia content easily and widely across multiple digital channels to all of your key audiences," said Manny Santos, director, MultiVu Latino. "With ARC™ Latino, we've carefully modified the capabilities and distribution to meet the specific needs of Hispanic audiences, creating a more targeted, niche product."


About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.


SOURCE PR Newswire Association, LLC

New AT&T Campaign with International Recording Artist Natalia Jimenez Highlights the Power of Staying Connected

By Calvin Azuri, TMCnet


Strong roots to their culture and their passions, including the latest in music and entertainment is one of the many reasons why Hispanics will rarely miss a music release. To showcase this power of staying connected, AT&T (News - Alert) recently announced the launch of a new Spanish advertising campaign with Latin Grammy and Grammy winning artist, Natalia Jimenez.


Jimenez’s captivating music manages to make everyone join in the experience as well as highlights the power of staying connected through AT&T’s latest High Speed Internet offerings to the desired information, content and services.


The AT&T advertisement showcases Jimenez’s debut single, ‘Por Ser Tu Mujer’ from her first solo production titled ‘Natalia.’ It has been created by Dieste and directed by Grammy Award-winning producer and songwriter, Emilio Estefan


Read full article

Bloomberg Sports, ESPN Deportes, Soccer United Marketing, NFL, and NBA executives to be among speakers at LatinVision’s “Marketing to Latinos Sports” conference, April 7 in New York

NEW YORK--(BUSINESS WIRE)—LatinVision Media Inc., a New York based organizer of conferences and networking events focused on marketing to U.S. Hispanics and Latin American executives, today announced its second annual “Sports” conference.


The event will be held at The Harvard Club in New York City on April 7, 2011. The speakers will address sports marketing issues relevant to the Hispanic community and will discuss best practices to reach Hispanic consumers using sports multimedia platforms.


"Sports is one of the most attractive and effective industries to reach Latinos consumers. No marketer can ignore the fact, the U.S. Hispanic consumer is one of the fastest growing markets in the nation with more than $1 trillion in purchasing power,“ said Carlos Vassallo, CEO of Latin Media Inc.


“In an ever-changing Latin market place marketers must stay on top of current topics and trends as well as success stories and best practices of current players who successfully are leveraging and taking advantage of this Latino passion.”


The one-day conference will feature a morning-evening format, with the morning session bearing the panels and presentations from 8:00 AM until 12.45PM, an afternoon session, and after work from 6PM to 8:30PM, designated for networking and one-on-one exchanges.


The panel presentations will be streamed live to Latin America, Spain and Portugal by LatinVision’s partner NetStairs and promoted in English, Spanish and Portuguese by partners Business Wire and Business Wire’s LatinoWire.


The panelist Lineup includes:


Chris Russo, CEO, Big Lead Sports
Bill Squadron, Sports Chief, Bloomberg Sports
Anthony Eros, Founder, Eros Company
Michelle Bella, VP Marketing, ESPN Deportes
Marcus Jimenez, Partner / Principal, Huemanitas
Hugo Hernandez, Director Sports Initiatives, Impremedia
Seneca Mudd, Director, Interactive Advertising Bureau
Carlos Vassallo, CEO, LatinVision Media
Jean Jimenez, Business Development & Sales, Mobile Messaging Solutions
Saskia Sorrosa, Senior Director of US Hispanic Marketing, NBA
Manuel Garcia, Director Latino Affairs, New York Yankees
Alvaro Saralegui, SVP, NFL
Oscar Allain, Account Director, Multicultural Marketing, Octagon
Javier Farfan, Director of Cultural Branding at PepsiCo, Pepsico
Juan Delgado, Managing Director North America, Perform Group
Chris Lencheski, Founder & CEO, Phoenicia Sport & Entertainment
Joseph Schramm, Managing Partner, Schramm Marketing Group
Russell Findlay, Chief Marketing Officer, Soccer United Marketing
Vicente Navarro, Director of Hispanic Marketing, Sports Endeavors, Inc.
Liz Sarachek Blacker, Chief Revenue Officer, Terra Networks
Daniel Traver, Director of Business Development, Traver Hispanic Marketing Group


For more information about the conference, to register and sponsor: www.latinvision.com/conference/sports and http://www.latinvision.com/conference/sports/sponsors.pdf


To learn more about LatinVision Media 2011 Conferences Series: www.latinvision.com/marketing


About LatinVision Media
LatinVision Media, Inc. is a New York-based company that operates business portals targeting U.S. Hispanic and Latin American entrepreneurs, business owners, executives and professionals in small and medium-sized companies. LatinVision portals include: http://www.latinvision.com/; www.latinvision.com/finance; www.latinvision.com/jobs; www.latinvision.com/digital among others. For more information: http://tinyurl.com/LatinVision  


About Business Wire
Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 32 bureaus worldwide, Business Wire offers local service and global reach.


Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.


About NetStairs.com
NetStairs® celebrates its 10th anniversary. Since 2000, the company has pioneered and built open standard media infrastructures and platforms for ad agencies, global brands, publishers, TV stations, broadcasters, event promoters, content aggregators, and enterprises with CMS Web 2.0 / Web 3.0 sought solutions. As an intelligent media delivery enabler, NetStairs platforms are founded on industry standards with focus on interactive, live, on demand, and streaming protocols. For more information, visit: http://www.netstairs.com/.

Google Introducing the +1 buttom