GSA Launches Mobile Version of GobiernoUSA.gov

Spanish-speakers now have easy access to popular government programs and services on their mobile devices, where and when they need it.

WASHINGTON, Feb. 23, 2011 /PRNewswire-HISPANIC PR WIRE/ -- The U.S. General Services Administration launched today a mobile version of GobiernoUSA.gov, the official portal of the U.S. government in Spanish with access to a bounty of government websites, programs and services. As part of the federal government's ongoing effort to make information more accessible to all Americans, the public can now use mobile devices to more easily search for government information on such popular topics as employment, government benefits, food safety and education. The mobile site is accessible at m.gobiernousa.gov.

"Given the penetration of mobile devices, particularly in Hispanic communities, this is the natural evolution in providing information to the public anywhere, anytime, and in Spanish," said Martha Dorris, GSA's Deputy Associate Administrator for Citizen Services. "Through m.gobiernousa.gov users can easily and immediately find government information to make decisions affecting their lives, such as checking changes at airport security checkpoints, filing taxes for free or finding student financial assistance.

According to a recent Pew Internet and American Life Project report, Hispanics are among the most active users of the mobile Web. They take advantage of a much greater range of their phones' features, and are more inclined to use their mobile phones to access the Internet.

The mobile-friendly version of GobiernoUSA.gov complements the English language USA.gov's mobile version, m.usa.gov, which launched last July. The mobile version of GobiernoUSA.gov allows users to access a wide range of government programs and services on mobile devices without complicated graphics and lengthy text that can bog down mobile Web browsers.

GSA's Office of Citizen Services and Innovative Technologies also provides helpful information to the public through Kids.gov, Pueblo.gsa.gov, and Consumeraction.gov and its Spanish counterpart, Consumidor.gov. GSA's Federal Citizen Information Center provides phone access to the public at 1-800-FED-INFO, free publications, and other programs. GSA facilitates more than 245 million instances of public engagement each year.

As the federal government's workplace solutions provider, the U.S. General Services Administration works to foster an effective, sustainable and transparent government for the American people. GSA's expertise in government workplace solutions include:

• Effective management of government assets including more than 9,600 government-owned or leased buildings and 215,000 vehicles in the federal fleet, and preservation of historic federal properties;
• Leveraging the government's buying power through responsible acquisition of products and services making up approximately 14 percent of the government's total procurement dollars;
• Providing innovative technology solutions to enhance government efficiency and increase citizen engagement; and
• Promoting responsible use of federal resources through development of governmentwide policies ranging from federal travel to property and management practices.

SOURCE U.S. General Services Administration

New Late-Night Show 'Tu Nite con Lorenzo Parro' Debuts on Telemundo, Bringing Fresh Comedy and Top Latino Talent to Viewers

BELOVED COMEDIAN PAUL RODRIGUEZ, STAR PLAYER FOR THE NEW YORK RED BULLS RAFA MARQUEZ AND ACCLAIMED SINGER AND SONGWRITER XIMENA SARINANA HEADLINE THE PREMIERE SHOW ON SATURDAY EVENING, MARCH 5 AT 12:30 A.M.


NEW YORK, Feb. 24, 2011 /PRNewswire-HISPANIC PR WIRE/ -- A sizzling new late-night show, Tu Nite con Lorenzo Parro, makes its premiere on New York's Telemundo 47 on Saturday night, March 5 at 12:30 a.m. ET. Comedian and professional clown Lorenzo Parro hosts the fast-paced program, featuring visits from celebrity guests, live musical performances and fresh comedy sketches. Talent slated for the March 5 premiere include actor and comedian Paul Rodriguez (Cats & Dogs: The Revenge of Kitty Galore), star player of the New York Red Bulls Rafa Marquez and acclaimed singer-songwriter Ximena Sarinana as the evening's musical guest.

The March 12 lineup includes UFC champion Frank Shamrock and musical guest Beto Cuevas.


"We created 'Tu Nite' to showcase top Latino talent through the excitement of a late-night format," says Parro. "We know there's an eager audience for these guests, for this comedy and for our honest take on Latino life in the U.S."


Additional first season guests include award winning actor Alfred Molina, actress Penelope Menchaca, Caso Cerrado Judge Ana Maria Polo, celebrity stylist Kathy Kopp, and musical talent including Cucu Diamantes, The Gipsy Kings, Los Amigos Invisibles, Jenni Rivera and Jorge Villamizar.


Award-winning performer Lorenzo Parro hails from Spain, where he began his career as a professional clown performing with the Bordini Circus in Spain for three years. After studying drama at the Cristina Rota School in Madrid, he relocated to New York where he worked with theater legend John Strasberg. Parro has appeared on stage in Art, The Servants, Hamlet, Waiting for Godot, among others. Film credits include Piedras, Ocaso, Soldiers in the Shadow and Come Home, Raquel.


Lorenzo Parro, Campbell McLaren, Adolfo Velasquez, Federico Mejer and Roberto Alcazar serve as executive producers for the series, which is produced for Telemundo by Bordinni Brothers Productions, EO Integration and Cornelia Street Productions.
SOURCE Bordinni Brothers Productions

Univision Interactive Media Rolls Out Anvato’s Online Video Publishing Platform

Digital division of the premier media company serving US Hispanics selects

Anvato as its end-to-end video publishing platform

MOUNTAIN VIEW, CA – February 22, 2011 – Anvato Inc. (http://www.anvato.com/), the leader in high-end video platform solutions for broadcast media and a world pioneer in “machine vision”, announced today that it added Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the premier media company serving Hispanic America, to its client roster.


Univision Interactive Media is incorporating Anvato Media Content Platform (MCP), Anvato’s one-stop-shop integrated video platform that streamlines online and mobile video publishing by providing broadcast workflow integration, video management, transcoding, multiplatform syndication, and award-winning video analytics.


“Delivering high quality short and long form video to U.S. Hispanics wherever and whenever they want, both through our own media properties and through syndication partners, is a core part of our strategy and product offering,” said Kevin Conroy, president of Univision Interactive Media. “Anvato not only provides us with the ability to effectively manage our large and fast growing library of assets, but also enables us to further grow our reach as well.”


Univision Interactive Media’s complex video publishing network fully utilizes Anvato’s integrated video platform. Videos come in from multiple sources, including domestic and international partners with varying licensing terms and conditions and in different file formats. These premium videos are not only delivered to users across multiple platforms and formats - including web and mobile - but are also syndicated to more than twenty distribution partners using a multitude of “push” and “pull” syndication technologies.


Anvato Media Content Platform is specifically designed to meet the goals of high-end media companies that need to optimize their video publishing end-to-end. The platform captures content from on-demand and live sources including local broadcast operations, allows live editing, uses Anvato Human Eye machine vision to remove and insert commercials, encodes in multiple bit rates, manages video metadata, enforces access rights and enables secure syndication. Unlike hosted solutions, customers can install behind their firewalls, in the cloud or benefit from hybrid deployments, and reduce cost without compromising security.


“Anvato Media Content Platform is comprehensive, powerful, and flexible,” said Alper Turgut, CEO of Anvato. “We provide an end-to-end solution for large scale broadcasters and content publishers. Our workflow is entirely customizable; our customers can use our modules a-la-carte and securely integrate them to their systems.”


Anvato has been growing both rapidly and organically. Late last year it announced Kantar Video, a division of WPP, as a customer, and recently received technology and innovation awards for its pioneering work in online video analytics and measurement.


CONTACTS:
Timothy Williams, press@anvato.com, or at 818-322-4858
Rosemary Mercedes, rmercedes@univision.net or at 212-455-5335


About Anvato
Anvato Inc. (http://www.anvato.com/) is an innovator in online video. The company serves both publishers and advertisers providing the most complete live and on-demand video management, analytics, syndication, and tracking platform on the market today. Anvato enables content publishers to measure, enrich, syndicate and manage their video content while allowing advertisers to track campaign effectiveness and drive optimization.


Anvato products incorporate its proprietary intellectual property including Perceptual


Signature™, Content Track, Live Metrics, and OnTarget Monetization. Anvato maintains a world-class R&D team, and it is the recipient of the 2010 Frost & Sullivan Global Innovation Award in Online Video. Anvato is headquartered in Mountain View, CA.




About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc. (UCI), the premier media company serving the U.S. Hispanic community. Univision Interactive Media, Inc. owns and operates a network of national and local online and mobile sites, including Univision.com, the country’s leading Spanish-language online publisher which features comprehensive entertainment, news and information, and that continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics; Univision Móvil, a longstanding industry-leader serving the ever-growing mobile Hispanic segment with unique, relevant mobile products and services, as well as exclusive on-the-go integrations with top Univision shows; and Univision Partner Group, a specialized advertising and publisher network comprised of high quality Spanish-language publishers. Univision Communications Inc. also owns and operates Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, reaching 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; and TuTv, U.S. outlet for pay television channels of Mexico-based Grupo Televisa. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit http://www.univision.net/.

Top Rank & Fox Deportes Knock Out Competition

Network Begins 2011 with Record-Breaking Viewership Due to World-Class Exclusive Programming

LOS ANGELES, February 22, 2011 – FOX Deportes’ premier boxing series, “Top Rank Live”, knocked-out the competition by delivering the highest boxing audience in U.S. Latino sports-cable network in recent years. With nearly 400,000 viewers (P18-49), the network was first for the night in prime and late fringe on Saturday, January 29 according to figures from Nielsen Media Research. The heavy-hitting two-hour broadcast featured a throw down between top contender Julio Cesar Chavez Jr. and Billy Lyell, and ranked #1 among Spanish cable networks for the evening.


“With a strong start in 2011 due to exclusive programming like Top Rank, we continue to be 100% focused on best serving our multi-lingual and multi-generational Latino viewers who expect and deserve the highest caliber content,” said Vincent Cordero, Executive Vice President and General Manager, FOX Deportes. “We’re thrilled to be associated with Top Rank, who continues their legacy of delivering some of the most exciting and memorable fights in the world.”


Adding to the excitement and authenticity of this series, many of the fights aired on FOX Deportes feature well-known Hispanic boxers, like Julio Cesar Chavez Jr. and Marco Antonio Barrera, whose fight against Jose Arias on Saturday, February 12 peaked at 126,000 viewers (P18-49). Former world champions, world-class contenders, and up-and-coming prospects are scheduled to appear in future shows and at least one broadcast per month will originate directly from Mexico.


“This demonstrates Julio's great popularity in the US and Mexico,” said Todd duBoef, President of Top Rank. “Top Rank is proud of our partnership with FOX Deportes and consistently delivering our series to the US Hispanic audience on a regular basis.”


This viewership record comes on the heels of Fox Deportes achieving the most watched Barclays Premier League soccer match in network history, with the January 16 Tottenham vs. Manchester United match which peaked at 345,000 viewers (P18–49). Copa Libertadores’ America (MEX) vs Nacional (URU) match on February 15 shared the same success peaking at 473,000 viewers (P18-49).


In addition to delivering the biggest live events that matter most to U.S. Latinos, FOX Deportes has equally demonstrated its commitment to delivering the best live news programs in the business. On January 8, the network continued that legacy by launching “FOX Deportes Extra”, a weekend daytime sports news show, produced in Los Angeles specifically for U.S. Latinos. Since its debut, “FOX Deportes Extra” has outperformed prior-year and prior-quarter time-period ratings by 50% to 200%.


“Our ratings leadership clearly validates our mission to deliver the absolute best in both live sports and news/talk content,” said Cordero.


FOX Deportes rated as the #1 U.S. Latino sports-cable network in primetime in 2010, as well as being the only U.S. Latino sports-cable network to grow year-vs.-year in all key dayparts, including total day, prime and late fringe. Additionally, FOX Deportes had 17 of the top 25 highest rated sports programs in its coverage area in Spanish cable.


About FOX Deportes
Reaching more than 18 million cable and satellite households in the country, of which almost 6 million are U.S. Latino, FOX Deportes is the leader in Spanish-language sports media. FOX Deportes features premier soccer programming with exclusive coverage of Fútbol Liga Mexicana, Barclays Premier League, Italian Serie A, UEFA Champions League, Copa Santander Libertadores and Copa Nissan Sudamericana; coverage of the Major League Baseball regular season, All-Star Game, League Championship Series and World Series; Top Rank Boxing, UFC® and mixed-martial arts; FORMULA 1™


across four compelling media platforms. Boasting more than 2,100 hours of live and exclusive programming, a robust web site brimming with streaming video and portable content from FD Móvil, FOX Deportes is the first name in the U.S. Latino sports space. For more information, visit FOX Deportes online at Foxdeportes.com.

About FOX Sports Media Group
FOX Sports Media Group (FSMG) is the umbrella entity representing News Corporation’s wide array of multi-platform US-based sports assets under Chairman & CEO David Hill. Built with brands that are capable of reaching more than 100 million viewers in a single weekend, FSMG includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FSMG now includes FOX Sports, the sports television arm of the FOX Broadcasting Company; Fox’s 19 regional sports networks, their affiliated regional web sites and FSN national programming; SPEED and SPEED2; Fox Soccer Channel and Fox Soccer Plus; FUEL TV; and Fox College Sports. In addition, FSMG also includes FOX Sports Interactive Media, which comprises FOXSports.com on MSN, whatifsports.com and scout.com, reaching over 20 million unique visitors monthly. Also included are Fox’s interests in joint-venture businesses FOX Deportes, Big Ten Network and STATS, LLC, as well as licensing agreements that establish the FOX Sports Radio Network, FOX Sports Skybox restaurants and FOX Sports Grills.


About Top Rank
Las Vegas-based Top Rank is the country’s premiere boxing promotions company. Founded by CEO and International Boxing Hall of Fame member Bob Arum nearly half a century ago, Top Rank has nurtured some of the sport’s all-time greats, from Muhmmad Ali to Oscar De La Hoya, and produced some of boxing’s most exciting events.. Currently, Top Rank’s stable of champion fighters includes Manny Pacquiao, Juan Manuel Lopez, Yuriorkis Gamboa,and Miguel Cotto.

holaciudad.com Partners with YaSabe to Launch Local Search for U.S. Hispanics in 12 Cities

YaSabe provides Spanish-language content and advanced search for local portals

WASHINGTON, Feb. 17, 2011 /PRNewswire-HISPANIC PR WIRE/ -- holaciudad.com and local search provider YaSabe, Inc. today announced a content and search collaboration to commence immediately. holaciudad.com is a network of local Spanish-language web portals owned by ZGS Communications. YaSabe will power next-generation local search applications throughout the holaciudad.com network, including for Boston, El Paso, Fort Myers, Fresno, Hartford, Orlando, Philadelphia, Providence, San Antonio, Springfield, MA, Tampa, and Washington, DC. Hispanic consumers in each city can now search for products and services in Spanish at holaciudad.com and find and discover local businesses that offer what they need.


"There are 30 million Hispanic consumers online in the United States," said Eduardo Zavala, President of ZGS Communications. "YaSabe's extensive and impressive content about local businesses and advanced search technology will enhance the user experience at holaciudad.com."


"Through holaciudad.com, ZGS Communications is well positioned to take advantage of the burgeoning digital opportunity in the U.S. Hispanic segment," said Azim Tejani, Director at YaSabe.com. "We expect that our partnership will further the objective to offer U.S. Hispanics a unique content proposition."


About holaciudad.com
holaciudad.com is an easy to use and engaging local Spanish-language web portal owned by ZGS Communications, a Hispanic media company that owns or operates 13 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo television network, and 3 radio stations. The local websites feature current events, local news, entertainment, finance, sports, lifestyle, autos and weather; as well as services such as local calendar of events, city guides, classifieds and local search applications customized for each city. With holaciudad.com ZGS adds another dimension to expand its reach and deliver content to the communities it serves.


About YaSabe, Inc.
YaSabe manages and maintains an enhanced and enriched database of 14 million U.S. businesses which it makes available both in Spanish and in English, catering to a broad audience of Hispanic consumers living in the USA. YaSabe operates technology and sales offices in the Washington, D.C. metro area -- home to more than 1 million of the most affluent and 'wired' Hispanics in the country – offering local businesses an assortment of advertising products and services to help reach ready-to-buy Hispanic consumers online. For National Advertisers, YaSabe offers innovative search products designed to influence U.S. Hispanics as they search online. YaSabe also partners with other Hispanic media companies including PaginasAmarillas.com (owned by Publicar S.A., a division of the Carvajal Group) and holaciudad.com, owned by ZGS Communications.


SOURCE holaciudad.com; YaSabe, Inc.

LatinVision Media Announces “Marketing to Latinos” Conference Series

Marketing to Latinos Travel, Tourism and Hospitality Conference

NEW YORK--(BUSINESS WIRE)--LatinVision Media, an operator of business portals serving the U.S. Hispanic and Latin American entrepreneurs, business owners and executives in small to medium-sized companies, today announced its 2011 Marketing to Latinos Conference Series aimed at helping marketers reach and engage US Hispanic consumers and businesses.


In partnership with Business Wire, Business Wire LatinoWire and NetStairs, LatinVision Media will host four industry-specific sessions, beginning with “Marketing to Latinos Travel, Tourism and Hospitality Conference” on February 24, 2011 in New York City. Other sessions include Sports, Latinas, and Banking/Finance.


“The Census of 2010 results will confirm the U.S. Hispanic Market is the most attractive one for advertisers and marketers with a purchasing power above one trillion dollars,“ said Carlos Vassallo, CEO of LatinVision Media. “The exponential growth of the Hispanic Market as a segment is changing the rules forcing marketers to change their approach, strategy and tactics if they want to maintain their share in the business. The approach used 10 years ago is no longer relevant neither effective. This is our second series edition, this year the main focus will be on these changes and how companies and individuals can use these changes to engage this audience in a proactive, interactive and unique way.’’


The conference series will feature panels and presentations in the morning and after work sessions in the evening for networking and one-on-one exchanges. As with all LatinVision events, there is a dedicated website for each event where attendees can find detailed information, including conference schedule, registration, program and other details. Each conference will be will be live streamed and profiled in social networks and a Business networking event will follow after in the afternoon.


To learn more about the conference, to register and sponsor: www.latinvision.com/conference/travel  and www.latinvision.com/conference/travel/mediakit.pdf  


To learn more about 2011 Conferences Series: www.latinvision.com/marketing  


About LatinVision Media
LatinVision Media, Inc., a New York based company, is a premier organizer of conferences and business networking events, gathering U.S. Hispanic and Latin American executives, professionals, entrepreneurs and business owners.


About Business Wire
Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language.


With 32 bureaus worldwide, Business Wire’s service hallmark is defined by local service coupled with global reach, a combination unique in its industry. Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook. Photos/Multimedia Gallery available here


About NetStairs.com
NetStairs® celebrates its 10th anniversary. Since 2000, the company has pioneered and built open standard media infrastructures and platforms for ad agencies, global brands, publishers, TV stations, broadcasters, event promoters, content aggregators, and enterprises with CMS Web 2.0 / Web 3.0 sought solutions. As an intelligent media delivery enabler, NetStairs platforms are founded on industry standards with focus on interactive, live, on demand, and streaming protocols. For more information, visit: http://www.netstairs.com/.  

Hispanic Market Overview 2011, Presented by Telemundo, Now Available at No Charge to U.S. Hispanic Market Professionals

MIAMI, Feb. 15, 2011 /PRNewswire/ -- Hispanic Market Overview – 2011, presented by Telemundo, the highly anticipated follow-up report on how marketers and advertisers can best-target Latino consumers, has been released by the Adam R Jacobson Editorial Services and Research Consultancy and HispanicAd.com, the tool for the Hispanic advertising and media professional.


Distributed exclusively in the U.S. Hispanic market by HispanicAd.com, this year's edition includes enhanced content and detailed information on population trends and consumer activity among Latinos, provided through a strategic partnership with business intelligence and multicultural market research firm Geoscape.


Available as a free download from JakeAdams.net and HispanicAd.com, Hispanic Market Overview 2011, presented by Telemundo includes a detailed look at the U.S. Hispanic consumer, with Geoscape-provided data on population, language preference, income trends and spending. This year's edition also features insight and analysis on Hispanic advertising from key leaders in the industry, representing multicultural agencies, Spanish-language television, Spanish-language radio and Hispanic print and online media.


Hispanic Market Overview 2011, presented by Telemundo also shines the spotlight on the out-of-home segment, Direct Response advertising and the growing call for Spanish-language call centers. New for 2011 is a breakout section on the rapidly growing Hispanic health and wellness category, which has seen new radio and television programming and the rise of an internet portal devoted specifically to the hot topic.


Also new in Hispanic Market Overview 2011, presented by Telemundo is a streamlined, easy-to-read Hispanic DMA Grid powered by Geoscape.


"This year's report, the fourth in our year-old series of free-of-charge Overview reports, is without a doubt our best one yet," said Jacobson, who launched his consultancy in January 2010 following his departure as senior associate editor of Hispanic Market Weekly. "It is chock-full of great information and packaged in an easy-to-read format. Best of all, we're helping to share the powerful opportunities for savvy marketers and advertisers that exist throughout the U.S. Hispanic market. And, there is no subscription needed to access this vitally important data."


Other partners for this year's report include Azteca America, CallZilla, Dr. Felipe Korzenny, ESPN Deportes, Fox Deportes, GLR Networks, Hola Networks, impreMedia, Posterscope, SaludyVida.com and Zipcast.


A sold-out webinar hosted by Geoscape's Savvy University, set for 2PM Eastern on February 15, 2011, will be available on-demand shortly. For further details, visit http://geoscape.com/savvyu.asp.




SOURCE Adam R Jacobson Editorial Services and Research Consultancy

Discovery U.S. Hispanic Gears-Up For The Discovery En Español & Discovery Familia Upfront

Miami, Florida - February 15, 2011 – Discovery U.S. Hispanic has announced that it will be returning to New York City for this Upfront season, presenting a robust new line-up for its flagship network Discovery en Español (DSCE), the #2 rated Hispanic Pay TV network in prime time*, as well as giving an important overview regarding the rapid ascent of its newest network Discovery Familia.


The event will be held on Wednesday, May 18 from 9:30 am to 11 am, at the Four Seasons Restaurant, and will showcase one of the richest programming line-ups to date by Discovery en Español for its Spanish speaking audiences, leveraging the very best global content from Discovery Communications (Discovery Channel, TLC, Animal Planet, Science Channel and I.D. among others) and also showcasing Discovery en Español’s originals and specials which are currently in development.


The event will also provide Discovery U.S. Hispanic executives an opportunity to discuss Discovery Familia’s outlook going forward, as well as share the results of a recently conducted study on Hispanic moms that speaks to numerous areas of interest to advertisers.


“We are excited about this year’s Upfront. Not only will we have the Census data to continue to drive the importance of Hispanic media as an integral component of an overall media strategy, but both of our networks are uniquely poised to capture and connect with advertisers, supported by their tangible successes, rich programming choices, desirable audiences segments, as well as our creative out of the box approaches that place brands in highly relevant environments in unique and creative ways”, said Victor Parada, Vice President of Advertising Sales for Discovery Networks Latin America / U.S. Hispanic.


* Source: Live+SD, NHIH, Galaxy Explorer, Mon-Sun 7p-11p, 000s, 12/28/09-12/26/10


About Discovery U.S. Hispanic:


Discovery U.S. Hispanic is the leading provider of high-quality factual and lifestyle programming for Spanish-speaking U.S. audiences with two standalone networks, Discovery en Español and Discovery Familia. Discovery en Español is the Spanish-language voice of Discovery and currently the second most watched Spanish-language pay TV network in the U.S. Discovery en Español offers viewers only the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network translates not just the words, but the feeling of Discovery, engaging Hispanic audiences by collecting the best of what Discovery Networks have to offer in conjunction with its own original Spanish-language content. Discovery Familia is a network dedicated to the needs of Hispanic moms and preschool aged children. During the day the network broadcasts award-winning preschool programs on its Discovery Kids en Español block designed for a fun, safe and educational co-viewing experience. In the evening, the network delivers high-quality, non-fiction lifestyle content directed to enriching the lives of Hispanic moms.

State of the Internet in Brazil

Date: February 9, 2011


Speaker: Alex Banks, Managing Director for comScore Brazil


Event: comScore Webinar


Download Slides


View Presentation


Presented by Alex Banks, Managing Director for comScore Brazil, this webinar provides an in-depth summary of the internet audience and online activity seen in Brazil during 2010.


Presentation highlights include:

• An in-depth analysis of the online audience in Brazil and how it compares to other countries around the world
• A look at some global trends seen Worldwide in 2010 and analysis of what they mean for the Brazilian market
• An analysis of Internet use during important events like the World Cup and the Presidential Elections
• An analysis of social media usage and, in particular, Orkut and Facebook
• A focus on the growth of key categories such as banking, travel, retail and automotive
• A look at online video consumption as well as search behavior

View presentation

Report finds technology usage increasing among Latinos

By LatinaLista

It's only fitting that the Pew Hispanic Center would release a report on the state of Latinos and digital technology during this week, otherwise known as Social Media Week.


According to the report, Latinos and Digital Technology, 2010, there are several key factors that determine Latino usage of technology -- nativity, education, language and economic levels.


Several notable findings of the report are:


Hispanic cell phone owners are more likely than white cell phone owners to access the internet (40% vs. 34%), email (36% vs. 31%), or instant message (45% vs. 24%) from their cell phone.
Meanwhile, Hispanic cell phone owners are less likely than black cell phone owners to access the internet from their cell phone (40% vs. 51%).


Read full article

Mobile Is A Must For Reaching U.S. Hispanics

By Lee Vann, MediaPost


We know Hispanics love cell phones, especially smartphones. But now several recent studies have confirmed that marketers looking to reach Hispanics should consider mobile as the primary tactic. Below is a recap of these studies as well as examples of some great Hispanic mobile websites.
Google recently released a report, "Four Truths about U.S. Hispanic Consumers," that should be an eye-opener for anyone interested in reaching the nation's largest minority group. Among the reports' findings:


93% of U.S. Hispanics use a mobile phone regularly
45% of U.S. Hispanic mobile phone users have smartphones compared to 34% of general market
87% of U.S. Hispanic mobile phone users have contract plans and only 8% have pre-paid plans


Read full article

Mexicanal Strengthens Executive Team

Promotes Maruchi Urquiaga to Chief Operating Officer

Betti Ortega to Vice President of Marketing & Public Relations

Taps Antonio Gonzáles as Production & Operations Director

Atlanta, GA – February 8, 2011 – Fueled by recent carriage expansion to more than 4.6 million Hispanic households, the MEXICANAL® Network is strengthening its core team in order to meet the greater needs posed by its growth. MEXICANAL has announced that Maruchi Urquiaga has been promoted to Chief Operating Officer, while Betti Ortega has been elevated to Vice President of Marketing and Public Relations. Additionally, Antonio González has joined the company as Productions and Operations Director.


“As MEXICANAL increases its distribution into more and more Hispanic homes, the network is always looking into new ways to better serve its audience and business partners,” said Luis Torres-Bohl, MEXICANAL’s President. “These important promotions allow us to continue to reap the benefits of Maruchi's proven track record as MEXICANAL’s General Manager, while she also applies her talent and guidance in the larger role of Chief Operating Officer. Combine that with Betti’s much deserved promotion to Vice President of Marketing and Public Relations, and our new structure will only further strengthen our team's ability to continue to grow MEXICANAL successfully over the coming years."


Urquiaga will continue to function as MEXICANAL’s General Manager, but in her new position as Chief Operating Officer she will also spearhead the company's marketing and public relations efforts by focusing on strengthening the network's brand within the U.S. Hispanic market. With more than 28 years of experience, Urquiaga will continue to direct the programming strategy of the network as well as its on-air image. She joined Castalia in 2005.


Ortega, previously Vice President of Affiliate Relations, brings more than 15 years of experience with her in marketing, public relations, promotions and new business development. Before joining MEXICANAL in 2010, she was Senior Account Executive at Taylor Communications, working in the agency’s multicultural practice. Her experience also includes handling the marketing and promotion for other agencies and consumer product companies, both in the U.S. and Latin America.


“Antonio González has come onboard to help transition MEXICANAL to the next level,” added Torres-Bohl. “We look forward to working closely with him on the continued success and expansion of the network.”


With more than 20 years of experience, González will be charged with overseeing MEXICANAL’s operations and supporting the company’s mission to provide the best regional television programming to Mexicans living in the United States. He will be based in the production headquarters in San Luis Potosi, Mexico.


Prior to joining MEXICANAL, González was Production Director at Propela, an independent production company based in Guadalajara. His experience includes contributing to the launch of TV AZTECA Jalisco, and assisting in the development of C7 Jalisco, a regional TV station in Mexico and affiliate of MEXICANAL.


About MEXICANAL
The MEXICANAL Network, a television channel formed jointly by Atlanta-based Castalia Communications and Mexico-based Cablecom, provides Mexicans living in the United States with news, entertainment and sports programming from their hometowns. The network’s lineup features MEXICANAL original productions and the best programming from affiliate broadcasters, independent producers, and local access stations in regions across Mexico, including Jalisco, Michoacán, Guanajuato, Aguascalientes, Guerrero, Oaxaca, State of Mexico, Nuevo Leon, San Luis Potosi, Sonora, Hidalgo, Campeche, Chiapas, Yucatan and Zacatecas. For more information, please visit www.mexicanal.com.

Google US Hispanic Marketing Forum Event

Univision Interactive Media Launches Scoreboard App Univision Marcador

Available in Spanish and English, New Comprehensive Scoreboard App to Deliver Free,

Real-Time Scores and Stats to iPhone and iPod Touch Users

NEW YORK, NY – February 03, 2011 – Univision Interactive Media, Inc., the digital division of the premier media company serving Hispanic America, today announced that its new Univision Marcador (Scoreboard) App is available on the App Store. This comprehensive sports app, available for the iPhone and iPod touch, provides die-hard sports fans free, real-time scores and stats of games and matches from top soccer leagues and other sports.


“Building on the very strong engagement we have with passionate soccer fans using our Univision Fútbol App, the Univision Marcador App will enable us to better serve even more Hispanic sports fans with free, real-time updates of their favorite teams across any sport,” said Kevin Conroy, president of Univision Interactive Media, Inc. “This app enhances and expands our growing digital sports content and mobile product offerings.”


Available in both Spanish and English, the Univision Marcador App delivers nonstop, customizable stat updates, automatically refreshed and in sync with user time zones to provide a true real-time experience. Sports aficionados have access to updates from the top soccer tournaments and leagues from around the world, followed shortly by all-around NBA coverage, with additional sports to be added, including MLB and NFL in the coming months.


Developed in partnership with July Systems, a global mobile application platform company, the Univision Marcador App was built on July Systems’ extensible Mi™ Platform which provides multi-platform app and mobile website solutions for over 80 acclaimed media brands. The key features of the app include:


Real-time scores and live game stats. For soccer, all goals, penalties, passes, fouls and more are available at users’ fingertips;
Calendars of top tournaments and leagues worldwide, including full coverage of all NFL teams and of top soccer leagues such as: Brasileirao, Bundesliga, Copa Libertadores, Copa Sudamericana, English Premier League, Italy’s Serie A, the Mexican Soccer League, Spanish La Liga, and the UEFA Champions League, Copa America, Copa Oro and more; and
Users can easily customize the app to provide one-click access to their favorite sports, leagues and teams.

The Univision Marcador App is available for free from the App Store on iPhone and iPod touch, at www.iTunes.com/UnivisionMarcador, or on the Univision page on iTunes at www.iTunes.com/Univision.










About Univision Interactive Media, Inc.


Univision Interactive Media, Inc. is the digital division of Univision Communications Inc. (UCI), the premier media company serving the U.S. Hispanic community. Univision Interactive Media, Inc. owns and operates a network of national and local online and mobile sites, including Univision.com, the country’s leading Spanish-language online publisher which features comprehensive entertainment, news and information, and that continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics; Univision Móvil, a longstanding industry-leader serving the ever-growing mobile Hispanic segment with unique, relevant mobile products and services, as well as exclusive on-the-go integrations with top Univision shows; and Univision Partner Group, a specialized advertising and publisher network comprised of high quality Spanish-language publishers. Univision Communications Inc. also owns and operates Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, reaching 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; and TuTv, U.S. outlet for pay television channels of Mexico-based Grupo Televisa. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

Galavision, Verizon Team For Product Placement Deal

By David Goetzl, MediaPost.


Verizon Wireless will play a Dr. Phil role in a new reality series on Univision cable network Galavisión. Debuting Thursday, the show focuses on couples trying to rekindle the spark that first brought them to the altar. Smartphones help them along.


"El Peso del Matrimonio (Back in Wedding Shape)" features a new couple each week, where the pair have added some pounds and are in need of an energy lift after years of marriage. And they embark on a path to improve their physical shape and emotional mindset.


Enter the Verizon devices: Each participant gets one and uses various apps to help chart progress, such as tracking caloric intake and calling on a virtual trainer. Also, the show's host/lifestyle coach Claudia Caporal will send along encouraging text messages during the makeovers.


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Ivan Bargueiras Tapped as General Manager, Discovery Networks US Hispanic Group

MIAMI – February 2, 2011 – Discovery Latin America/U.S. Hispanic (DLA/USH) announced today the appointment of Ivan Bargueiras to the position of General Manager for Discovery Networks U.S. Hispanic Group. In his new role, Bargueiras is charged with leading the business expansion within the company’s portfolio of Spanish-language networks, including Discovery en Español and Discovery Familia. He will continue to be based in Miami and report to Enrique R. Martínez, Executive Vice President and Managing Director, DLA/USH.

In addition to managing all aspects of the U.S. Hispanic portfolio, including programming, marketing and business development, Bargueiras will retain his current responsibilities as Senior Vice President, Advertising Sales for DLA/USH and international markets. In this position, Bargueiras oversees TV and online advertising sales activities for the region. Bargueiras also leads the international sales group based in New York, targeting U.S.- based clients involved in global campaigns.


“Ivan’s sharp business acumen and tremendous vision have helped DLA/USH attain new heights since he joined the company in 1997,” said Martínez. “His exceptional creativity and in-depth knowledge of the ad sales and pay-TV markets make him the ideal candidate to lead our continued growth and development in the U.S. Hispanic market.”


A 14-year Discovery veteran, Bargueiras has also been instrumental in defining and diversifying the company’s commercial infrastructure, consistently outpacing industry growth and contributing to Discovery’s success in both the Latin American and U.S. Hispanic markets.


Prior to joining Discovery, Bargueiras served as advertising manager for the Weather Channel and Travel Channel Latin America Networks. In both positions, Bargueiras was influential in launching their sales efforts.


About Discovery Communications
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world's number-one non-fiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. In Latin America and the U.S., the Discovery Networks Latin America/US Hispanic (DLA/USH) portfolio consists of 13 brands. In Latin America, 11 Discovery brands reach 169 million cumulative subscribers in 34 countries with programming customized in three languages. Networks include: Discovery Channel, Discovery Kids, Animal Planet, Liv, Discovery Travel & Living, Discovery Home & Health, Discovery Civilization, Discovery Science, Discovery Turbo, Discovery HD Theater and TLC HD. DLA/USH also operates two U.S. Hispanic brands for Spanish-speaking audiences in the United States, Discovery en Español and Discovery Familia.

One vision for Conde

THE C21 INTERVIEW: The leading Hispanic network in the US is aiming high with its next five-year plan, Univision's Cesar Conde tells Paige Albiniak.


Watch out, ABC, CBS, NBC and Fox. It's not just the cable channels coming for your audience - Spanish-language behemoth Univision is also gunning for you.


"We want to be the number-one network in the US, regardless of language, in five years," says Cesar Conde, who 18 months ago was named president of Univision Networks. "That's an ambitious goal but one we think is absolutely attainable."


A few factors are trending in Univision's favour. The network is already one of the country's top five, routinely beating The CW nationwide and frequently finishing first on any given night in top two markets Los Angeles and New York. The majority of Latino viewers in the US who watch Spanish-language television watch Univision; in 2010, the network averaged a 65% market share, compared with Telemundo's 21%. (Univision's market share has dropped in recent years, however, as upstart Telemundo has grown its audiences with original telenovelas.)


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Why Digital Ads Are the Way to Reach U.S. Hispanics

By Courtney Rubin, Inc.


U.S. Hispanics have about a trillion dollars in purchasing power—and they're far more likely than the general population to buy something after seeing an online ad.


U.S. Hispanics are 58 percent more likely to click on search ads than the general population, says a new study from Google and global research firm OTX.


In general, U.S Hispanics are more likely to remember online ads—especially video ads—when shopping. And three out of five bought something after seeing online ads while they did research—22 percent more than the national average.


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Diversity critics take on Oprah’s network

While Oprah Winfrey lines up good programing for her new network ; critics are already unleashing their message. Is OWN diverse enough?


Newsweek blogger, Allison Samuels recently posted “Is Oprah’s Network Too White?” She writes:


“Does Oprah’s network need more diversity? Many African-American women seem to think so, including Black Entertainment cofounder Sheila Johnson, who says that Winfrey should “open her circle a bit more,” and blogs such as Hello Beautiful and Clutch, which have complained bitterly about the absence of black faces and voices on the fledging network.”


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