Crackle Movies en Espanol Launches on Verizon V CAST Video on Demand

First Spanish-Language Premium Mobile Movie Subscription Option Available to Verizon Wireless Customers

BASKING RIDGE, N.J. and CULVER CITY, Calif., Jan. 27, 2011 /PRNewswire/ -- Crackle, the multi-platform video entertainment network from Sony Pictures Television (SPT), has launched Crackle Movies en Espanol, the first Spanish-language premium mobile movie subscription channel on V CAST Video from the Verizon Wireless V CAST platform.


Located within the V CAST Video Latino Channel, Crackle Movies en Espanol provides Verizon Wireless customers access to a variety of full-length Hollywood movies from Columbia Pictures, TriStar Pictures, Sony Pictures Classics, and Screen Gems – in Spanish and without subtitles.


A sampling of titles available on Crackle Movies en Espanol this month includes:


"The Cable Guy"
"Quicksilver"
"Beverly Hills Ninja"
"La Bamba"
"The Next Karate Kid"


"We continue to enhance our content with our audience in mind and are excited to offer Crackle's wide selection of movies in Spanish to Verizon Wireless customers," said Eric Berger, senior vice president, digital networks, Sony Pictures Television. "Through Crackle Movies en Espanol, we aim to bring a rich mobile entertainment experience to a broader Verizon Wireless customer base."


"Crackle offers a wide range of entertaining and popular movies, and we're excited to add the Spanish language choices, expanding the options for our V CAST customers," said Terry Denson, vice president of content strategy and acquisition at Verizon.


Crackle Movies en Espanol on V CAST Video features a wide array of genres, including action, comedy, crime, horror, thriller and sci-fi. With a subscription, customers get access to at least 20 different movies per month. Crackle Movies en Espanol can be found on V CAST-capable phones in the Media Center/Get It Now® under V CAST Video, Latino, Crackle Movies en Espanol. Customers with select BlackBerry® smartphones can find the same content on their handsets under Menu/V CAST Video/Latino/Crackle Movies en Espanol. Android smartphone customers can find the V CAST Video app in Android Market™ by searching for V CAST Video. Crackle Movies en Espanol joins Crackle Movies, Crackle's English-language movie subscription service on V CAST Video which, for $5.99 per month, offers consumers unlimited access to at least 27 different movies per month. The Crackle Movies channel is located under V CAST Video/Pop Culture/Crackle Movies.


A subscription to Crackle Movies en Espanol is available to customers for $5.99 per month, in addition to the $10 monthly subscription for V CAST Video on Demand. Customers must subscribe to a data package for a data usage allowance. For more information about V CAST Video, including how to subscribe, visit www.verizonwireless.com/vcast.


About Verizon Wireless


Verizon Wireless operates the nation's fastest and most advanced 4G network and largest and most reliable 3G network, and serves more than 94 million customers. Headquartered in Basking Ridge, N.J., with 82,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.


About Crackle


Crackle, Inc., a Sony Pictures Entertainment Company, is a multi-platform next-generation video entertainment network that distributes digital content including original short form series and full-length traditional programming from Sony Pictures' vast library of television series and feature films. Crackle is one of the fastest growing entertainment destinations on the Internet today, offering audiences quality programming in a variety of genres, including comedy, action, sci-fi, horror, music and reality. Crackle reaches an impressive audience through its diverse online and mobile distribution network. Visit Crackle's site at http://www.crackle.com/.


The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.




SOURCE Verizon Wireless

Google US Hispanic Marketing Forum: Four Truths about US Hispanics Online

www.latinvision.com

Discovery en Español’s New Season Of Human Adventure Delivers Adrenaline-Filled Extreme Action

“Dual Survival”, “Surviving the Cut” and “Beyond Survival with Les Stroud” are just some of the exciting premieres that make-up the network’s popular programming block

Miami, Florida, January 26, 2011 – Starting February 7th, Discovery en Español premieres a new and exciting season of the highly acclaimed Human Adventure programming block, with new series and returning favorites showcasing mankind’s instinctive will to survive. This popular programming block can be seen every Monday through Friday at 9 PM ET/10PM PT.


Although each series has its own subject matter, they all share a common thread: survival, ingenuity and the determination to achieve a final objective: to overcome and find a means to remain alive, against all odds. Additionally, they reveal an endless number of valuable tips and ideas that can be applied to real life and death situations.


From daring excursions to remote locations that explore the world’s ancient tribes’ as they perform rarely seen rituals, to expeditions of the planet’s most inhospitable habitats in search of the ultimate secrets to survival, to witnessing the intense emotional and physical sacrifices of the courageous men and women who seek to become part of the elite forces of the United State Military, every series and episode of Human Adventure transports audiences into the adrenaline filled action.


With the unmistakable seal of Discovery en Español and featuring true scenes and stories, here are some of the programs that are part of the 2011 season of Human Adventure:
Mayday – Mondays 9 PM ET/10 PM PT, starting on February 7


Mayday investigates high-profile air disasters to uncover how and why they happened. This eye opening series takes viewers on board via dramatic reenactments based on transcripts of cockpit voice recordings, news footage, witness accounts, and computer generated graphics to shed light on the safety issues at the heart of aviation’s most notorious incidents.
Dual Survival – Tuesdays at 9 PM ET/10 PM PT, premieres on February 8
Meet military-trained Dave Canterbury and naturalist Cody Lundin - trained survival experts featured in this all-new 10-part series. Together, Canterbury and Lundin take on some of the planet's most unforgiving terrain to demonstrate - in their distinct ways - how the right skills and some creative thinking can keep you alive.


Surviving the Cut - Wednesdays at 9 PM ET/10 PM PT, premieres February 9


With unprecedented access, Discovery en Español takes viewers into the intense world of military special forces training, from divers and snipers to bomb specialists. Each episode is a full throttle action-packed journey into the backbreaking hell that is military training, taking an up close and personal look inside the candidates' emotional journeys as they overcome the physical and psychological hurdles to become the best of the best.


I Shouldn’t Be Alive (season 4) – Thursdays at 9 PM ET/10 PM PT, starting February 10


This highly acclaimed series features stories of human survival as men and women deliberately push the envelope of danger. The show features accounts of individuals caught in life and death situations, presented both through interviews and dramatic reenactments. Each episode in the series is a testament of man’s will to survive in extraordinary circumstances, while testing the limits of human endurance.


Beyond Survival with Les Stroud - Fridays at 9 PM ET/10 PM PT, premieres February 11


In this new series, outdoor adventurer, survivalist and award-winning filmmaker Les Stroud travels to some of the most remote places on the planet to learn about the rituals and secret techniques that have enabled ancient tribes to survive for thousands of years. Stroud must rely on his years of training, raw instincts and sheer will to endure the challenges he will face, as he seeks deeper knowledge from the true masters of survival.


For Discovery en Español programming information, interactive games and more, viewers may log onto discoveryenespanol.com.


About Discovery en Español
Discovery en Español is the Spanish-language voice of Discovery. It is the premiere network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit http://www.discoveryenespanol.com/.

Venevision Mobile Launches Two New Mobile Games Applications

MIAMI--(BUSINESS WIRE)--Venevision Mobile, the mobile content unit of Venevision International, a global entertainment company of the Cisneros Group of Companies, hits the market with two new and innovative mobile games, JOSE COMES TO USA and MISTER MIGUEL’S, increasing their catalogue of Apps for iPhone, iPod Touch and iPad.

“We are pioneers in the creation of games applications that focus on the U.S. Hispanic market, providing entertainment for the whole family through their mobile devices,” emphasized Manuel Perez, Vice President and CFO of Venevision International.

JOSE COMES TO USA is a game where the user helps Jose in his struggle to cross the border to meet with his American sweetheart, but it won’t be easy, he has to overcome enormous geographical obstacles, not to mention that his sweetheart’s father will do everything possible to prevent him from being with beloved daughter! During launch week, JOSE COMES TO USA is highlighted among the New & Noteworthy applications available at the iTunes App Store in the ‘Adventure’ category.

MISTER MIGUEL’S is a game in which users work at MIGUEL’S restaurant, but the boss is very demanding and requires them to complete the orders quickly or risk losing their job. Players’ tolerance to handle pressure is put in jeopardy, but they are motivated by the captivating music created exclusively for the game. Challenge your abilities as a chef playing MISTER MIGUEL’S and see how good you are in a kitchen of high demand.

“We are enthusiastic about these two Apps in particular since they target second and third generation Hispanics who prefer to consume content in English, but related to their Latin culture,” explained Rafael Garcia, Vice President of New Media Distribution of Venevision International and head of Venevision Mobile.

To generate competition among users of MISTER MIGUEL’S, they can share their scores and achievements through Apple’s Game Center; while players of JOSE COMES TO USA can post their scores on Facebook or Twitter.
JOSE COMES TO USA and MISTER MIGUEL’S complement Venevision Mobile’s catalogue of mobile applications that already features FUTBOLERO and NOVELERA.

How Univision Chief Expects New Census Data to Boost Its Advertising Revenue

By Alex Ben Block, The Hollywood Reporter.


Joe Uva tells THR that with the U.S. Hispanic population expected to surpass 50 million, more companies will begin marketing on Spanish-language media.
MIAMI BEACH, Fla. -- Univision, already the dominant Spanish-language broadcaster in the U.S., is about to get a big boost from the U.S. Census.


Univision president and CEO Joe Uva told The Hollywood Reporter in an interview at NATPE that he expects the U.S. Hispanic population to surpass 50 million, or about one-quarter of all Americans, when the census data is announced in March. That number was 35.6 million a decade ago and 44.6 million in 2006.


"We believe we are on the threshold of a sea change in terms of share of advertising," Uva said, "moving away from English-language media to Spanish-language media and to Univision in particular."


Read full article

U.S. Latinos Online: a driving force –Data on Hispanics Online from the IAB Multicultural Council

The Hispanic division of the IAB Multicultural Council consolidated data from different resources to convey a clear message about the size, growth and dynamics of Hispanics online as well as how to most effectively talk to them in-language and in-culture. This document specifically covers the Hispanic dominant/Spanish preferred and bicultural/bilingual segments. The document will serve as a centralize resource for publisher, agencies, and marketers to reference for data on the relevant segments.


Read full article

Discovery en Español Breaks All Records, with 22 Percent Growth Among Core Audiences in 2010.

Second Highest Rated PayTV Network for Second Year

Miami, Florida, January 14, 2011 – Discovery en Español (DSCE) delivered a blockbuster 2010, with the highest year on record and double digit growth over 2009 among A18-49 (22% increase), M18-49 (31%) and W18-49 (6%). The network also grew 23% year over year across HHs.


A robust performance throughout the year resulted in the network’s 5th consecutive year of increases, as Discovery en Español achieved the #2 position (Mon-Sun 7p-11p in all demos since 2009) among all Hispanic Pay-TV Networks.


The strong showing began in Q1 ‘10, with the network’s highest quarter on record (62K A18-49), ranking #1 during Sat/Sun 7p-11p among A18-49 (77K) and M18-49 (53K). During Q3, which is known for popular sports tournaments and events, DSCE achieved its highest Q3 ever among all primary demos, with double-digit growth over a year-ago, especially among M18-49 (+42%).


"Discovery en Español's soaring numbers are a reflection of our commitment to offer our audience the highest quality content available in Spanish Television. In 2011, we will continue to raise the bar by premiering fascinating and entertaining documentaries and series that offer viewers a clear alternative to the current Hispanic PayTV offerings,” said Bilai Joa Silar, Vice President and Channel Director for Discovery Networks U.S. Hispanic Group.



Top Original Productions in 2010 (000s)


El Caso Colosio
Sunday 08/08/10 10p-11p
DSCE's best performing original production in 2010
Delivered 137K A18-49
Ranked as #1 Pay-TV Net in time period among all demos, topping the delivery of AZA & ETV across all key demos.


Deportados
Saturday 06/05/10 7p-8p
Delivered 127K A18-49
#1 Pay-TV Net in time period among A18-49 & M18-49, topping AZA & ETV's delivery among all 18-49 year-old demos.


Fuga de las Farc
Sunday 09/26/10 9p-10p
Delivered 120K A18-49
#1 Pay-TV Net in time period among A18-49 & W18-49, #2 in HHs & M18-49. Also beat ETV among A18-49 & W18-49.


Top Series in 2010 (000s)


Mision suicida (Wild Recon)
Mondays (11/22/10-12/20/10) 8p-9p
#1 series of the year, delivering 98K A18-49, #2 Pay-TV Net in time period across all demos, beating


AZA & ETV among M18-49


Las verdaderas mujeres (Deadly Women)
Mondays (10/18/10-12/20/10) 10p-11p
#2 series of the year, delivering 83K A18-49, #3 Pay-TV Net in time period in HHs, A18-49, and M18-49, and #2 among W18-49


A prueba de todo (Man vs. Wild)
Sundays (12/28/09-12/26/10) 8p-9p
Delivered 81K A18-49
#1 Pay-TV Net in time period among W18-49, #2 in HHs, A18-49, & M18-49, out-delivered ETV among all 18-49 year-old demos.


Fuera de control (Rampage)
Sundays (12/28/09-04/25/10) 7p-8p
Delivered 78K A18-49
#2 Pay-TV Net in time period across all key demos and beat ETV among A18-49 & M18-49.


Top Specials in 2010 (000s)


Hombres lobo: Mito o realidad (Werewolves)
Sunday 01/31/10, 9p-11p
#1 special of the year, 190K A18-49, #1 Pay-TV Network in time period, beating AZA across all key demos


Bajo el triangulo de las Bermuda (Bermuda Triangle Exposed)
Sunday 12/05/10 9p-10p
Delivered 186K A18-49
#1 Pay-TV Net in time period among all demos, beating AZA among M18-49, and ETV across all demos.


Terremoto en Haiti: Final o principio (Haiti's Killer Quake: Why It Happened)
Sunday 03/28/10 9p-10p
Delivered 178K A18-49
#1 Pay-TV Net in time period, beating AZA in HHs, A18-49, and M18-49.


La Ira De Dios (Wrath of God)
Sunday 12/26/10 9p-10p
Delivered 170K A18-49
#1 Pay-TV Net in time period beat broadcasters ETV among all primary demos and AZA among A18-49 & M18-49.


For Discovery en Español programming information, interactive games and more, viewers may log onto http://www.discoveryenespanol.com/.  


About Discovery en Español


Discovery en Español is the Spanish-language voice of Discovery. It is the premiere network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. Discovery en Español is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. For more information, visit http://www.discoveryenespanol.com/.

Equity Research on Grupo Televisa S.A.B. and Belo Corp. - Broadcasting TV Sector Making Movies in Changing Environment

JOHANNESBURG, SOUTH AFRICA--(Marketwire - January 14, 2011) - www.stockcall.com/  offers investors comprehensive research on the broadcasting - TV industry and has completed analytical research on Grupo Televisa S.A.B. (NYSE: TV) and Belo Corp. (NYSE: BLC). Register with us today at www.stockcall.com/ to have free access to these researches.


The Broadcasting TV sector is working to navigate a rapidly changing television landscape. There is currently a major dispute between broadcasters and distributors over fees paid for their programming. Broadcasters which do not collect subscription fees are looking for ways to increase revenues and compete with cable. The dispute with distributors threatens to result in blackouts throughout the nation for certain channels if an agreement cannot be reached.


Register now at https://stockcall.com/development/stockcall/page.php?name=register.html  to have free access to our reports on the broadcasting - TV industry.


www.stockcall.com/  is an online platform where investors doing their due-diligence on the broadcasting - TV industry can have easy and free access to our analyst research and opinions on Grupo Televisa S.A.B. and Belo Corp.; investors and shareholders of these companies can simply register for a complimentary membership at https://stockcall.com/development/stockcall/page.php?name=register.html


One major concern within the sector is the slowly eroding market share being lost as the internet becomes a more popular digital media platform. In a recent poll about how Americans get their news, 66% of people said they get news from television, down from 74% three years ago. The industry is hoping that exclusive content rights to popular programming and sporting events will help protect their ratings.


Mexican companies within the Broadcast TV sector have been working hard to strengthen their content offerings in the United States as well. The U.S. Hispanic market has been growing at an extreme rate. Some Spanish-language programs are now getting ratings that rival those of popular English-language television channels. While the foreign ownership of domestic broadcast companies is capped at 25%, Mexican companies such as Grupo Televisa S.A.B. are working deals with American companies to ensure their content is offered throughout the country. Grupo Televisa S.A.B. research report is accessible for free by registering today at www.stockcall.com/TV140111.pdf.  


Looking at scheduled earnings for the industry this month, we have Belo Corp. releasing its financial results on January 31st. Belo Corp. research report is available for free by signing up now at www.stockcall.com/BLC140111.pdf.  


Visit www.stockcall.com/ to see how companies in this industry have grown over the past years and how they are expected to perform in the future.


About StockCall.com
StockCall.com is a financial website where investors can have easy, precise and comprehensive research and opinions on stocks making the headlines.

Study: Mobile use among Hispanics rises 26%

by Helen Leggatt, BizReport.


According to a recent study from Scarborough Research, use of mobile phones by Hispanic adults has increased 26% since 2006, compared to only 18% among the general public.


Overall, Scarborough Research's "Hispanic Multi-Market Study" reveals mobile phone usage across the entire U.S. Hispanic population is approximately 82%, on a par with that of the general population (84%).


In fact, overall statistics for mobile usage by Hispanics are higher than the general population's average. Many Hispanics make their smartphone their first 'computer' purchase, due to affordability, and bypass the home computer which tends to be a more costly purchase.


Read full article

The New Digital Divide: Latinos on Top

By Giovanni Rodriguez, ClickZ.


You gotta love Terra Networks for releasing its latest study on Latino technology adoption on the first business day of the year. The survey, which confirmed once again that Latinos are among the most tech friendly, tech savvy, and tech hungry metatribes online was sure to grab headlines and help to frame the conversation for marketers in 2011. And it has indeed framed – or reframed – the conversation about Latinos online. Thanks in part to the Terra survey, 2011 may be the year when we stop acting surprised by the "stunning" results of surveys like this one, and begin addressing the larger business, political, and social implications.


The survey, sponsored by Terra and conducted by comScore, confirmed what we know from many earlier studies and surveys. Latinos index higher than non-Latinos in practically every category that's measurable. As Terra CEO Fernando Rodriguez summarized it, Latinos are more receptive to online advertising, more open to new technology, more open to social media engagement, and more open to buying new technology devices. And, yes, Latinos outspend non-Latinos online. The Terra press release concluded: "The study shows that the digital divide is now becoming a thing of the past as Hispanics are at the forefront of embracing Internet and technology."


Read full article

Sources: Netflix Thinking World Domination

By Steve McClellan, AdWeek. 

Company is talking with agencies about international assignments

Online video and DVD distributor Netflix is talking with several advertising and media agencies about potential international assignments, according to sources.


Currently, Netflix provides service in the U.S. and Canada. But the company is poised for overseas expansion, according to Netflix CEO Reed Hastings, who recently told The Hollywood Reporter that Europe, Latin America and Asia are markets the company would consider entering as soon as the recently launched Canadian operation gets its bearings.


Back in 2004, the company had planned to start service in the U.K., but the effort was aborted, because the company felt then it needed to devote full energies to the U.S. business.


It was not clear which agencies the company had reached out to, but several sources confirmed that talks are ongoing. One source close to the company called the discussions "exploratory conversations," and stressed that despite rumors to the contrary, assignments in the U.S. are not currently under review.


Read full article

Entravision Communications Corporation Reports Record Ratings for Two Novelas

Finale of "Soy tu Duena" Delivers Impressive TV Household Ratings and Record in Key Adult and Women Demographics


Premiere of "Triunfo del Amor" is Entravision's Highest Rated Novela Debut
SANTA MONICA, Calif., Jan. 10, 2011 – Entravision Communications Corporation (NYSE: EVC) today announced that the finale of "Soy tu Duena," which aired on December 27, 2010 and the debut of "Triunfo del Amor," which aired on January 3, 2011, achieved the highest ratings for a novela finale and premiere on Entravision stations since it began subscribing to overnight ratings data in January 2003. "Soy tu Duena" achieved a TV Household rating/share of 2.8/4 in Entravision's Local People Meter ("LPM") and Household Meter markets, while "Triunfo del Amor," which replaced "Soy tu Duena," had a rating/share of 2.1/3.


"We are thrilled to see two of our programs achieve such high ratings and break records held by some of our most recent and popular prime-time programming," said Walter F. Ulloa, Chairman and Chief Executive Officer. "We look forward to continuing to provide our viewership with high quality programming, such as 'Soy tu Duena' and 'Triunfo del Amor' which reflects Entravision's core mission of bringing the best shows to Latinos and providing our advertisers with broad access to the growing Hispanic market place."


"Soy tu Duena," which also achieved record ratings among adults 18-49 (2.5 rating/6 share), adults 25-54 (2.5/6) and women 25-54 (2.8/6), broke a record for a novela finale in Entravision's LPM markets.


Additionally, "Triunfo del Amor" delivered the highest novela ratings ever for all major demos (persons, men and women 18-34, 18-49 and 25-54) in Entravision's LPM markets.


"Triunfo del Amor" is the story of a woman separated from her small daughter who learns later in life the daughter is an employee in her fashion design company. It can be seen on Entravision's stations weekdays at 9pm Eastern/Pacific, 8pm Central/Mountain times.


Source: Nielsen Media Research, December 27, 2010 and January 3, 2011, Live+Same Day cross-market weighted program average ratings, vs. historical ratings for all prime time novela debut/finale episodes airing from January 1, 2003 to present, Live+Same Day ratings when available, otherwise Live ratings.


About Entravision Communications Corporation


Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's TeleFutura network, with television stations in 20 of the nation's top 50 Hispanic markets. The company also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 48 owned and operated radio stations. Additionally, Entravision has a variety of cross-platform digital content and sales offerings designed to capitalize on the company's leadership position within the Hispanic broadcasting community. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.




SOURCE Entravision Communications Corporation

For minorities, new 'digital divide' seen

By Associated Press.

When the personal computer revolution began decades ago, Latinos and blacks were much less likely to use one of the marvelous new machines. Then, when the Internet began to change life as we know it, these groups had less access to the Web and slower online connections — placing them on the wrong side of the "digital divide."


Today, as mobile technology puts computers in our pockets, Latinos and blacks are more likely than the general population to access the Web by cellular phones, and they use their phones more often to do more things.


But now some see a new "digital divide" emerging — with Latinos and blacks being challenged by more, not less, access to technology. It's tough to fill out a job application on a cell phone, for example. Researchers have noticed signs of segregation online that perpetuate divisions in the physical world. And blacks and Latinos may be using their increased Web access more for entertainment than empowerment.


Read full article

Where are the Latinos on Oprah’s New Network?

Oprah’s ‘no-hate zone” network has successfully launched over the New Year’s weekend to an eager audience. The network posted a .7 household rating according to Neilsen, a 555% increase compared to ratings for its predecessor programming that came from the Discovery Health network.


Oprah’s protégé’s, like Dr. Phil and Dr. Oz, can be seen as well success stories in “Oprah Presents Master Class” highlighting personas like Jay-Z and Martin Luther King Jr. So what’s missing?


Read full article

FOX Hispanic Cable Networks Post Record Ratings in 2010

FOX Deportes rated No. 1 Hispanic Sports Network in Prime Time; Utilisima crowned Fastest-Growing Hispanic Cable Network in the U.S.

LOS ANGELES, Jan. 5, 2011 /PRNewswire/ -- FOX Deportes and Utilisima outperformed the competition in the Hispanic cable landscape in 2010 with two of the most popular offerings for both men and women.  FOX Deportes, the premiere U.S. Hispanic sports network, once again reigned supreme as the #1 Hispanic cable sports network in primetime in 2010, while Utilisima, the only 24-hour, 100% original Hispanic lifestyle channel, was the fastest-growing Spanish-language cable network among women 25 and over.

"As Latino demographics are forever evolving, we are thrilled that more of them, men and women, are watching our targeted cable channels," said Hernan Lopez, President and COO of FOX International Channels (FIC), who oversees both FOX Deportes and Utilisima.   "Whether your interests lie in exclusive sporting events, or household lifestyle programming, we feel well-positioned to address the unique needs of our Hispanic consumer landscape."
FOX Deportes' exclusive rights to the biggest sports events that matter most to U.S. Hispanics drove its ratings to new heights in 2010.  FOX Deportes reigned as the #1 Hispanic cable sports network in primetime in 2010, finishing #1 in prime time 33 out of 52 weeks.

FOX Deportes also delivered the #1 Spanish cable program for the year with its exclusive rights of Copa Libertadores soccer.  The Copa Libertadores Internacional vs. Chivas 2010 Final delivered a 9.26 HH coverage area rating and 876k total viewers.

In fact, FOX Deportes aired 1.6 times more original soccer game hours than all U.S. Spanish Broadcast networks combined (Univision, Telemundo, and Azteca America), as well as more original soccer game hours than all U.S. Spanish Cable networks combined (ESPN Deportes, GolTV, and Galavision).  
Additionally, for the year, FOX Deportes aired the most sports events on an exclusive basis versus any other Spanish Broadcast or Cable network, including Copa Libertadores soccer, UEFA Champions League soccer, Italian Serie A soccer, Copa Sudamericana soccer, Major League Baseball Playoffs & World Series, and Formula 1 Racing.  

"As the exclusive rights holder for the biggest sports events that matter most to U.S. Hispanics, FOX Deportes is the new face of Hispanic media," said Vincent Cordero, Executive Vice President and General Manager, FOX Deportes.  "We are uniquely positioned to best engage the multi-lingual and multi-generational U.S. Hispanic community - whether U.S. born or foreign born, English dominant, Spanish dominant or bilingual.  Our viewers trust us to exclusively provide the very best in live-sports, period."

Since its U.S. launch in July 2010, the Utilisima network, which covers a wide variety of genres, from cooking, arts and crafts, health and beauty, parenting, and home improvement, has quickly attracted the highest concentration of adult women of any Spanish-language network, holding a 66% per viewing household over its nearest competitor during total day (8a-2a).  Utilisima's audience continues to grow, with viewership increasing an impressive 39% during December 2010 for the 8A-3P daypart with the W25+ demo.  Utilisima has already emerged as the #3 Spanish-language cable network during total day (based on Coverage Area ratings), following only Galavision and Discovery en Espanol.

In addition to attracting viewers, Utilisima has also experienced tremendous success with advertisers.  The network developed original content with key brands and leveraged its multiplatform offering through air, and on the web.  Since launching in July, it has struck deals with Sears, Procter & Gamble, Ford Motor Co., Kmart, El Jimador, Farmers Insurance, SC Johnson, Toyota, Daisy Sour Cream, Kellogg's, Prudential, T-Mobile and Wal-Mart.

"We're thrilled with the remarkable growth and popularity of Utilisima, which has exceeded even our high expectations," said Emiliano Saccone, EVP Global Development, FOX International Channels.  "As we continue to innovate and develop unique, high-quality content for women, we expect our audience to reward us with their loyal viewership."  

The increase in niche Hispanic cable offerings reflects larger changes in the overall Latin community, which parallel the same evolution that occurred in general market programming twenty years ago.  As the U.S. Hispanic market continues to mature and grow, with the majority of growth coming from U.S.-born Hispanics, the demand for upscale, high-quality programming is growing in tandem.  There is no longer aone-network-fits-all solution to the viewing needs of U.S. Hispanics.  Fox's two booming cable channels are positioned to address this trend, by offering high-quality niche content to the men and women who live and breathe both cultures.

About FOX Deportes
Reaching more than 18 million cable and satellite households in the country, of which almost 6 million are U.S. Hispanic, FOX Deportes is the leader in Spanish-language sports media. FOX Deportes features premier soccer programming with exclusive coverage of Futbol Liga Mexicana, Barclays Premier League, Italian Serie A, UEFA Champions League, Copa Santander Libertadores and Copa Nissan Sudamericana; coverage of the Major League Baseball regular season, All-Star Game, American League Championship Series and World Series; Top Rank Boxing, UFC® and mixed-martial arts across four compelling media platforms. Boasting more than 2,100 hours of live and exclusive programming, a robust web site brimming with streaming video and portable content from FD Movil, FOX Deportes is the first name in the U.S. Hispanic sports space.  For more information, visit FOX Deportes online at Foxdeportes.com.

About Utilisima:
Created in 1996, Utilisima offers 24 hours of Spanish lifestyle programming especially oriented to women. Utilisima is one of the largest producers of Television and Internet Spanish lifestyle content producing over 1,200 hours every year. One of Latin America's dominant entertainment destinations for women, Utilisima's programming spans across Food, Arts & Crafts, Home Improvement, Health & Beauty and Parenting. As a unit of FOX International Channels (FIC) since 2007, Utilisima is distributed across Latin America, United States, Canada, Spain, New Zealand and Australia.  For more information, visit Utilisima online at Utilisima.com.

About FOX International Channels:
FOX International Channels (FIC) is News Corporation's (NYSE: NWS, NWS.A) international multi-media business. We develop, produce and distribute 183 wholly- and majority-owned entertainment, factual, sports and movie channels across Latin America, Europe, Asia and Africa, in 35 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 300 million subscribing households (875 million cumulative) worldwide. We also operate a global online advertising unit, .FOX (pronounced "dot-fox") which specializes in online video and display, and four TV production houses. In operation since: August 14, 1993.


SOURCE FOX International Channels

Study: Hispanics Are Ideal Online Consumers

By karl Greenberg, MediaPost.


Hispanics are the ideal online consumers, which is meaningful because 30 million Hispanics -- or 60% of the U.S. Hispanic population -- are online, and according to comScore, the so-called "digital divide" between Hispanics and everyone else is pretty much defunct.


A new study from comScore, commissioned by Terra -- a Spanish-language media network -- suggests that Hispanics are more active online and more receptive to new technology than non-Hispanics. The research also says the Internet is the main media source of information for Hispanics in terms of services and products.


The study finds that regardless of whether marketing is in-language or not, if it's relevant it will have a more significant influence on Hispanics than non-Hispanics. "While non-Hispanics may tend to look at interactive advertising as intrusive, Hispanics seem to be appreciative of the brands that are trying to reach out to them," per the study.


Read full article

Online Ad Spending Set to Break Records

New peaks in spending each year through 2014


After 2009’s downslide, US online ad spending in 2010 will rise by 13.9%, reaching a record $25.8 billion. And in that same vein, internet ad spending will hit new peaks in each of the following four years, passing $30 billion in 2012 and breaking the $40 billion barrier in 2014.

The more granular quarter-by-quarter picture shows a record spend of $6.42 billion in Q3 2010, as reported by the Interactive Advertising Bureau and PricewaterhouseCoopers (IAB-PwC), followed by a new record of $7.25 billion in Q4, according to eMarketer projections.

“A spending peak in Q4 is likely, primarily because Q4 has been the biggest quarter for US online ad spending every year but one since 1999,” said David Hallerman, eMarketer principal analyst and author of the new report, “US Ad Spending: Online Outshines Other Media.”


Read full article