Friday, December 23, 2011

Univision Interactive Media honored with Mobile Excellence Award for Univision Marcador Sports App

NEW YORK, NY– DECEMBER 13, 2011 - Univision Interactive Media, Inc., the digital division of the leading media company serving Hispanic America, Univision Communications Inc., has once more been recognized for its industry-leading accomplishments in the mobile space. At the annual Mobile Excellence Awards, the Univision Marcador App developed in partnership with July Systems, the leading provider of mobile development platform to businesses worldwide, was honored in the “Business” category for “Best Mobile International.” This is the Company’s second Mobile Excellence Award recognition – in 2010, the Univision Deportes App for World Cup was selected as a finalist for Best Community Fan Content.

“The Univision Marcador App is an important part of our suite of mobile offerings and we are thrilled to have been recognized for our product development and promotion capabilities by one of the most coveted awards program in the industry,” said Kevin Conroy, president of Univision Interactive Media and Enterprise Development. “We are committed to serving our audience and will continue to pioneer new interactive products that will keep Univision and its partners top of mind for Hispanics as they continue to influence and shape the digital landscape and drive the growth and expansion of the U.S. mobile marketplace.”

Alexander “Sandy” Brown, president of Sports, Univision Communications Inc. added, “This award reinforces our reputation as Hispanic America’s leading brand for sports content. The Marcador App is one of the many examples of Univision’s commitment to provide Hispanic sports fans content across all platforms.”

“Univision Marcador App winning a Mobile Excellence Award is a strong validation of the capabilities of Mi™ platform to deliver a compelling user experience with real-time updates on sports to multi-lingual audiences worldwide,” says Kelvin Rowlette, president and GM for July Systems, USA who received the award at this event. He also added, “Mi™ Platform extensible platform can render standard unicode fonts for Spanish, Portuguese, French, Arabic, Hindi and many more; something that has been key to many of the global businesses we serve today.”

Since its launch in February, the Univision Marcador App has brought die-hard sports fans free, real-time scores and stats from top soccer leagues reaching over 300,000 users, across the iPhone, iPod touch and Android platforms. The app channels Univision’s popular sports content to mobile devices, with nonstop, customizable stat updates on top soccer tournaments and leagues from around the world, engaging passionate sports fans with the latest results. (Download information is here)

Univision Interactive Media has had a major impact on the U.S. Hispanic smartphone audience with one-of-a-kind apps for iPhone, iPad, Android, BlackBerry and Nokia platforms. These include:
  • The Univision App includes video clips, photos and articles of the latest national and local news, celebrity gossip, popular Univision shows, and favorite sports. (Download information is here)
  • The Univision Marcador App provides die-hard sports fans real-time scores and stats of games and matches from top soccer leagues and other sports. (Download information is here). The English-language Univision Scoreboard App is also available.
  • The Univision Deportes App keeps users updated with the latest from their favorite soccer and sports around the world throughout the year. (Download information is here)
  • The Univision Video App features short and long-form content from some of Univision’s top-rated news, entertainment, soccer, and sports shows, plus horoscopes and special events. (Here is download information) 
  • Univision Cocina App, which provides recipes for the best in Latin cuisine and beyond, in addition to cooking videos, tools and tips from Univision chefs and fellow users. (Download information is here).
Produced by Axis PR & Entertainment and presented by Verizon Developer Community, the Mobile Excellence Awards is the most influential and prestigious organization that recognizes and honors excellence in mobile entertainment and technology. The MEA’s award excellence in execution of corporate approach, consumer services, consumer experiences, content creation, and marketing devices or revenue generators across the entire mobile ecosystem.

This is the third recognition that Univision Interactive Media has received for its apps this year. The Univision Radio App won for Best Socially-Savvy Radio App” in Advertising Age’s Media Vanguard Awards, and the Univision App received a Bronze Award in the in the “Interactive Applications Promotion Campaign” category at this year’s PromaxBDA Latin America Awards.

SOURCE Univision

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