Sunday, December 11, 2011

Hispanics are online, but marketers don’t see them

Dec 07, 2011

Here’s a question for online marketers: What percent of U.S. online advertising spending do you think is targeted to Hispanics?

Let me give you a couple of clues. The digital marketing site eMarketer expects U.S. online advertising spending to reach $31 billion in 2011. Hispanics make up about 15% of the total US online market. 

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